E-commerce Mobile List Marketing

May 31, 2010 by · 1 Comment
Filed under: B2B List 

E-commerce ticket vendor

Tickets.com has partnered with mobile marketing firm Txtstation Global Marketing.

Tickets.com has offered clients mobile purchasing barcoded tickets including sports teams like San Francisco Giants and Chicago Cubs baseball teams. The new mobile marketing partnership will make it possible to offer these new tools to it’s clients, who will be able to use text during events to drive customer engagement.

Live text campaigns

This will be an extension of the mobile marketing advertising venues use live text campaigns to build their lists for future marketing campaigns.

Marketers can use the service to allow customers to text votes for which song they want to play or get a discount on a vendors booth. The marketers objective is to drive engagement and increase food and merchandise sales to create a social envoroment.

Venues are fun because  they are an opportunity for direct response and interaction with the audience. Forrester research has determined that only about 2 or 3 percent of the attendants at a given event get involved in text campaigns.

This market is growing

This is an an area that is growing and more and more venues are doing this but the engagement is dependent on how well the promotion is marketed within the stadium and what the incentive is.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

Follow-up E-mail to Website Visitors

May 29, 2010 by · Leave a Comment
Filed under: Email Lists 

Experian Marketing Services reported…

that marketers that sent an e-mail to website visitors who had abandoned shopping carts had 20 times the transactions rates per revenue compared to standard bulk mailings.

The importance of follow up

This same report also mentioned that marketers saw double the open rates and quadruple the click-trough rates of most other e-mail campaigns. Testing these findings in your own e-mail Website campaigns will prove the effectiveness.

Not following up with these hot and recent website visitors is like leaving money on the table or not completing the sales cycle.

The lesson from this is target people when they are ready to buy and they’re more likely to actually do so.

Strategy of most life cycle marketing

By targeting your e-mail messages based on where the recipient is in the sales cycle, you should see bigger responses and more satisfied customers and more retention and repurchases over the long run.

Business to business marketers have a good hold on acquisition but as the length of the sales cycle grows more people become involved in the buying decision.

Because of the poor economy many business to business marketers have several people involved in the buying decision and because of this they need to fine tune their efforts.

Segmenting lists more carefully

in the beginning, sort out prospects to see which group to separate them into. Asking prospect each time represents a touch by inserting a poll into the message.

Prospects in the consideration stage need more nurturing and marketers need more metrics so the message can be quickly changed should the prospects actions change.
Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

E-mails That Generate Leads

May 27, 2010 by · Leave a Comment
Filed under: Email Lists 

Prospect List Segmentation…

with relevant real-time messages is the best conversion solution.

The recession has caused many marketers over 70% according to Forrester research to spend their marketing dollars on retention efforts.

Acquisition by email is much more difficult in this current recession. Still when executed correctly email marketing can become a strong tool for lead generation.

If you handle e-mail lead generation as you would in live in person sales calls it would be more relevant to the customers needs.

You need to discover ways to warm your prospects up by creating narrow segments or microtargeting which enable you to reach out to customers and better match where they are in the buying cycle.

The secret to lead generation is…

To be successful at lead generation you need to develop dynamically generated content by bringing in either your Website or profile data that you collected in your customer relationship database.

Sending content..

that matches someones profile very closely. You can examine this is little further when you purchase a list or rent space on another persons website.

If you have a hair styling business and your reaching out to a list where someone has signed up for 20% off on their next perm by opting in to your Website newsletter. Your going to get better results than if you bought a list of residents within 10 miles of your beauty salon. The reason is they never expressed any need for a perm or opt-in for a relevant newsletter.

The hard sell

Resorting to the hard sell is a big mistake without creating a relationship first, this is a much slower process but it can prove to be much more effective over the long run.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

OneSource iSell Delivers a Continuous flow of Hot Prospects

May 25, 2010 by · 1 Comment
Filed under: Direct Marketing Leads 

Directly to Sales Professionals

This is a new technology that OneSource iSell enables Sales Teams to Dramatically Improve Sales Productivity and Increase Revenue

OneSource iSell, a personalized sales intelligence solution that takes the prospecting out of sales by finding, prioritizing and delivering the hottest
prospects directly to sales professionals.

OneSource iSell transforms prospecting by helping salespeople focus their prospecting efforts on accounts that are most likely to buy.

Prospects are prioritized continuously for each salesperson based on relevance to their territory or focus area, depth of information available to quickly reach the right decision maker and changes or events called looking for employment changes by management.

Engage Customers

iSell also provides compelling talking points sales professionals can use to gain the interest of potential prospects during those crucial first few moments of a prospecting call.

The increase of social networks, blogs, and web media creates a challenge for sales professionals. On the one hand these can offer some useful nuggets for sales prospecting.

But on the other, it can take a lot of searching and mining to find the
right information. Customers and prospects expect salespeople to do their homework so it is critical to find a way to search these sources efficiently.

iSell was developed so that sales professionals can spend more time selling to the best prospects, rather than sifting through information from multiple websites,the personalization capabilities, as well as providing the best possible content.

OneSource iSell is powered by OneSource’s LiveContent Platform, which combines information from more than 50 premium content suppliers and thousands of information feeds including social media sources.

Live  Content goes far beyond simply aggregating information; it selects the most accurate data from each source so sales get the best content fused into a
single record.
For example, an iSell contact profile can combine a biography from Infogroup with an e-mail address from NetProspex and a photo from a corporate website.

This breakthrough product represents another example of Infogroup’s commitment to leading the way as it relates platform technology in the marketing and sales solutions arena.

Infogroup’s focus on new products and services are designed to

continually improve client effectiveness. For more information about Infogroup’s OneSource iSell visit www.onesource.com/isell.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

Yahoo! Has Partnered With infoUSA List Company

May 23, 2010 by · 3 Comments
Filed under: Direct Marketing Lists 
The premier provider of business and consumer mailing lists, sales leads & databases.
InfoUSA, Inc. is the only company that compiles business and consumer data under one roof.

InfoUSA makes over 20 million phone calls per year verifying the accuracy of their business data. To keep lists clean and fresh in a ever changing country.
Now you can access this data anytime and get:

  • Free counts and the first 100 leads are free when you open a ne waccount for your company
  • Free market research reports
  • Your list in minutes, or call me at (313) 268-9951 and I would be happy to assist you!
  • No minimums!

How can this help my business?

Find new customers and grow your sales with mailing lists and sales leads. Lets face it, prospecting for customers is a never-ending job.  you need to find new prospects to get new customers to keep your sales growing.

You have instant access to:

14 Million U.S. and Canadian Sales Leads & Mailing Lists.

Select by Type of Business, Number of Employees, Estimated Sales Volume, Phone Number, Key Executive and Credit Rating Score. Get started …

2.6 Million Brand New Businesses
Reach them before your competitors do! Get started …
220 Million Consumers
Available by Age, Estimated Income, Estimated Home Value and Other Selects.

Get started …

5.2 Million New Homeowners
New homeowners spend 200% more within the first year of buying their home. Get started …
15.6 Million New Movers
These new movers need your services and have money to spend. Get started …
Profile Your Customers
Profile your current customers and find their common characteristics to find new prospects just like them. Get started …
What will it cost?
Since you are buying direct from the original compiler of our business and consumer information, we can afford to sell the data to you for only a few pennies per name.

Each list is priced individually based on:

Type of database (e.g. business or consumer)
Number of names (e.g. 1,000 names vs. 7,500 names)
Type of Selections (e.g. fax numbers only, credit rating score)
Output Media (e.g. email/download, diskette, mailing labels)
Prices typically range from $.10 to $.50 per name depending on your selection criteria. To get a price for your list please start the selection process.
At the end of the process we will show you a count and a price. More info…

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

Email Marketing Lists is Preference in Down Economy

May 21, 2010 by · Leave a Comment
Filed under: Email Lists 

E-mail marketing is gaining attention..

From direct marketers around the globe for it’s marketing value chain as companies seek to energize their approach and tap this often criticized channel to drive customer value while simultaneously lowering overall
marketing costs.

Driven in part by the recent economic downturn, firms are in a bind to leverage this very low cost channel, while rising above the tide of clutter and customer’s poor perceptions that they helped form with years of do not spam policies and mass blast image.

Like direct mail marketing

E-mail is now shaped by terms like A/B testing, multivariate testing, and rules engines, to name just a few.

Gone are the days of campaign management, list operations and more mundane aspects of the customer acquisition process.

E-mail service providers are leaving out the most critical element of relevancy:

Customer-based analytics.

Direct marketers are bundling capabilities…

To test different calls to action, creative elements, key message points and other components of e-mail that will drive response.

However, while these capabilities may be used to understand the click-through rate of one creative against another, or even across several variables through testing, they often treat the customer base as a whole.

With an estimated $200 billion of direct marketing spending it is that understanding a customer’s unique perspective, relationship status, and share of wallet are all critical factors in their decision to respond or open an e-mail.

Adoption of these long standing, one-to-one marketing principles are missing in many of the current leading email solutions or at best are difficult to manage or integrate.

Companies looking to drive e-mail relevance need to address several critical questions when considering outside vendors.

At what level can e-mail be

differentiated? When I provide unique offers/emails with varied content, how do I as a marketer get a handle on the distribution of these offers across my customer base? How do I see the offer mix before sending out company initiated e-mails?

In other words, if relevance and results are the primary objective, ensure that the lessons of traditional one-to-one marketers are at least embedded in the solutions of the future. If not, you may find that another significant investment and transition is just around the corner.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

List Purchasing Telephone Marketing Lists

May 19, 2010 by · Leave a Comment
Filed under: Uncategorized 

Experienced direct response marketers have learned..

over the years that call centers scrub calls to make their numbers look better.

Test batches of lists for wrong numbers, short calls, abandoned calls to mention a few. Call centers deduct these calls, from their perspective calls to improve the bottom line numbers.

The conversion rates improve when you can improve the quality of the leads with scrub techniques like these.

Call centers always contend that measuring conversions should be based on qualified leads and not on call volume.  Conversion should be measured beyond switch/order relationship.

Improving Results

Call centers listen to calls for quality control, legal and compliance and to improve results. They eliminate the calls from the results that could never be sales calls.

As as marketer you cannot listen to every call but you can the cost per call first. If one call center has a lower cost-per-call this indicates that they are scrubbing fewer calls from their results.

Their conversion rates maybe lower bu they might have better media results. After cost per-call look at unique ANIs and conversion rates from agencies  being tested.

After conversion, look at the non-sales call percentage. If  higher than 20% start listening to non-sales calls to see if they are skewed differently.

Beyond Conversion Rates..

Average order value and abandon rate, up-sell percentages and telephone marketing cost per order are all important  metrics when comparing telephone marketing lists for tests.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

Developing Your E-mail Campaign

May 17, 2010 by · Leave a Comment
Filed under: Email Lists 

….Marketers typically focus on two areas: open rates and
conversions.

It’s a reality that clever subject lines often lead to high open rates.

“Caution do not Read This E-mail,” “Did you know that your employer is reading this e-mail” are great examples of this kind of subject line.

These? And many of other subject lines like them?

Will drive up your open rates. That’s good news, right? So, what’s the problem?

There are a few problems.

First, is the pressure it puts on the marketer to create an equally clever and amusing campaign. A clever subject line that leads to a dull e-mail will fall flat.

Moreover, a clever subject line that leads to a hard-sell e-mail raises complaints.

What about clever e-mail campaigns? Do they perform well?

Clever subject lines and e-mail campaigns work best for borderline
spammers who are trying to entice people with whom they have either questionable or no relationships to open the e-mail.

But for CRM marketers, those who are deploying campaigns to their opt-in lists, the results driven by clever campaigns are typically disappointing and can increase both unsubscribes and complaints.

The main reason for their failure..

Is that e-mail campaigns need to have one very clear, very solid call to action, one that logically follows your business model.

Don’t bother trying to be clever since this can often detrack your proposition.

So if clever isn’t the answer, let’s define great.

Clarity and sense of purpose are what make a great subject line and great e-mail.

The call to action..

In a great e-mail campaign is clear after one second of viewing, and it is an expected next step after reading the subject line.

Subject line: Early Bird Special on New Spring Arrivals E-mail message: Spring arrivals are now in stock.

As an early bird subscriber, you get the best selection and free shipping
when you order this week. Link: Takes you directly to the spring arrival page (with a personalized welcome to the early bird subscriber, when possible)

This is a clear subject line that is followed through in the e-mail. It is followed by a single message that is not cluttered with secondary offers or distracting images.

It respects the subscribers’ time by letting them know immediately
the promise the marketer is making to them, and step by step it follows up on the promise.

Less is more in this case, and it is the most effective way to deploy your e-mail strategy. Your customers will not get bored with your subject lines; in fact, they will appreciate your clarity and take actions when appropriate, exactly as you plan.

You are showing your subscriber that you know exactly what you are doing and take your subscribers seriously; that, in other words, you don’t have to be clever to win their business!

Gimmicks can only get you so far.

Building solid relationships through transparency, make-a-promise/keep-a-promise behavior, and outstanding customer support are the best ways to create, deploy and return ROI on your next e-mail campaign.

To create a great e-mail campaign, eliminate the noise and get to the point. Your customers and your bottom line will both react positively.

Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

Leverage Lead Generation with Social Media

May 16, 2010 by · 1 Comment
Filed under: Direct Marketing Leads 

As Social Media Evolves…

our opportunity to reach people that have never heard of our services in business to business marketing we need to engage them during the opportunity cycle.

During this cycle you are trying to generate demand not generate leads because these prospects are not ready to become leads yet. Social media content can help build the trust. Often direct marketers react too soon and that their are more steps in the buying cycle before you make the move.

Many believe that their are five buying steps in the sale cycle these include need recognition, awareness or search, interest or evaluating alternatives, confidence or selection and purchase, loyalty or post purchase evaluation.

Thought leadership

It’s up to marketing to create a research network that generates trends and business challenges that customers and prospects are looking for.

Aligning the sales and marketing with customer buying process

Helping prospect to discover and respond to the most important business issue that they face

Changing sales force to being more consultative

Put the needs of the customer first.

h1>Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

DIRECT MAIL Profits…

May 13, 2010 by · Leave a Comment
Filed under: Marketing Lists 

DIRECT MAIL

More American fortunes are based on direct marketing and direct mail than on any other one thing, and mastering the profitable use of DIRECT MAIL

This has been my #1 media of choice for more than 20 years, and I have made more money for my clients with direct mail marketing than with many other media combined including e-mail and social media. anyone can benefit from improved, and smarter use of DIRECT MAIL, whether the owner of a small, local business or an international corporation, insurance sales professional, internet marketer, or self-employed professional in private practice.

I know from expereince that most people who use – or try to use and are unsatisfied with – direct mail marketing, to their own customers or to acquire customers, approach it in uncompetitive way, primitive and uneffective mannor…with all the focus on the copy, the offer, and gimmicks, and far too little attention given “THE list and connecting with the prospect.

Challenges Facing Direct Marketers Here’s What the Unlocking the truth direct mail is about!

The NEW Economy:

Consumers are becoming more discerning, thoughtful and increasingly resistant to irrelevant, common, unessential marketing messages.

This is all about unlocking the secrets of DIRECT MAIL that make your marketing message relevant, extraordinary, and important.

How Important are Lists:

It’s not brain surgery but using lists can be complicated, confusing, and frustrating that’s why I’m here (especially to those who don’t use them regularly).

When you hear what I have to share about lists, list selection, and list segmentation, you’ll ‘see the light’. You’ll have a better appreciation for lists, more motivation to use them, and you’ll know how to use them more effectively than 99% of marketers.

With full, in-depth understanding of ALL the puzzle-pieces including lists,

list selection, list segmentation and smart use of your lists, you will gain the competitive advantage – so you can make each marketing dollar do the work of ten. If you have been following my blogs that you know about the tools I recommend that will save you time and money.

  • GROW your business even in the tough economy
  • Find targeted customers (Most marketers are happy to attract anybody with a pulse
  • And of equal or greater importance, extract a great deal more patronage and profit from your past and present customers and accumulated/unconverted leads through list division and better list use.

There is, I promise you, amazing, untapped “stored value” in your existent lists.

h1>Until next time, here is to your continued success!

.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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