Leverage Lead Generation with Social Media

May 16, 2010 by
Filed under: Direct Marketing Leads 

As Social Media Evolves…

our opportunity to reach people that have never heard of our services in business to business marketing we need to engage them during the opportunity cycle.

During this cycle you are trying to generate demand not generate leads because these prospects are not ready to become leads yet. Social media content can help build the trust. Often direct marketers react too soon and that their are more steps in the buying cycle before you make the move.

Many believe that their are five buying steps in the sale cycle these include need recognition, awareness or search, interest or evaluating alternatives, confidence or selection and purchase, loyalty or post purchase evaluation.

Thought leadership

It’s up to marketing to create a research network that generates trends and business challenges that customers and prospects are looking for.

Aligning the sales and marketing with customer buying process

Helping prospect to discover and respond to the most important business issue that they face

Changing sales force to being more consultative

Put the needs of the customer first.

h1>Until next time, here is to your continued success!


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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

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One Comment on Leverage Lead Generation with Social Media

  1. ultrasound technician on Tue, 8th Jun 2010 5:33 am
  2. this post is very usefull thx!

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