List Purchasing Telephone Marketing Lists

May 19, 2010 by
Filed under: Uncategorized 

Experienced direct response marketers have learned..

over the years that call centers scrub calls to make their numbers look better.

Test batches of lists for wrong numbers, short calls, abandoned calls to mention a few. Call centers deduct these calls, from their perspective calls to improve the bottom line numbers.

The conversion rates improve when you can improve the quality of the leads with scrub techniques like these.

Call centers always contend that measuring conversions should be based on qualified leads and not on call volume.  Conversion should be measured beyond switch/order relationship.

Improving Results

Call centers listen to calls for quality control, legal and compliance and to improve results. They eliminate the calls from the results that could never be sales calls.

As as marketer you cannot listen to every call but you can the cost per call first. If one call center has a lower cost-per-call this indicates that they are scrubbing fewer calls from their results.

Their conversion rates maybe lower bu they might have better media results. After cost per-call look at unique ANIs and conversion rates from agencies  being tested.

After conversion, look at the non-sales call percentage. If  higher than 20% start listening to non-sales calls to see if they are skewed differently.

Beyond Conversion Rates..

Average order value and abandon rate, up-sell percentages and telephone marketing cost per order are all important  metrics when comparing telephone marketing lists for tests.

Until next time, here is to your continued success!


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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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