Direct Marketing List Tips for Self Publishers

December 31, 2010 by · 1 Comment
Filed under: Direct Marketing Lists 

Direct marketing for small time self publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted,direct mailing lists for acquisition direct marketing campaign, what to look for, and what to beware of.

Save money and Save Time

The following are marketing list broker trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.

First of all, generally, you rent, not buy mailing lists. Either one time use or multi-time use (you can use as many times as you please)

Not using the rented lists right away, is a mistake.  Most lists change considerably in 30 days or less. Over a year 20% of the population may move.

Be careful about renting..

any mailing list that goes to individuals: consumer mailing lists, seniors mailing lists, residential mailing lists, homeowners mailing lists and opportunity seekers mailing lists, for example.  With 20% of the population moving every year you may get significant returns. Telephone list must now exclude the do not calls, not doing so will allow you some stiff fines. E-mail list need to br double opt-in they give permission to be mailed to.

But do expect some returns with direct mail. As often as we mail using lists, we always get returns (called ‘nixies’ in the trade) from the post office. People move, forwarding orders expire, people expire, post office boxes close, and businesses close their doors.

Mailing list management and upkeep is expensive. It takes a lot of time and labor for companies to compile, add to, clean and mail to their lists and other necessary maintenance. They also use expensive mailing list software programs which can have costly bugs of their own. Most of this is done by telephone reps. You can run your own business to business counts here at B2B Database Group

To help you plan ahead, before you order your mailing lists, ask when you can expect the order to arrive.  This can vary considerably from company to company.  Some companies can take up to two weeks or more. For expert help with your lists that includes the largest international database in the world at B2B Database Group

Telephone: Call (313) 269-9951

Email address: Tim G. Little

References and Project Portfolio will be Provided on Request!

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  • Twin Peaks Press – Direct Mailing List Tips Self Publishers … – Direct Mailing List Tips Self Publishers , Book Publishers COLOR: black; mso-font-kerning: 18. Many self publishers , book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted, direct mailing lists – say for a direct marketing campaign , what to look for, and what to beware of. And they often make a few expensive mistakes.
  • Direct Mailing List Tips Self Publishers & Business Owners Must Know – Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals-how to order targeted, direct mailing lists – say for a direct marketing campaign, what to look for, and what to beware of. And they often make a few expensive mistakes. The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.

Small Business To Business Opt-in Secrets

December 29, 2010 by · 1 Comment
Filed under: B2B List 

The truth about small business to business opt in List.

Once you know the truth about small business marketing opt in list marketing, here’s how one can benefit from employing the power of email marketing campaigns – creating your own small business marketing opt in list. Building a small business marketing opt customer database list isn’t always easy particularily for those lacking the know how. Postcards should be an element of your opt-in mailings in 2011 since it is known to lower costs and increase response

The pay-off can be huge once you are able to build a loyal following of happy paying customers that shop frequently, spend larger sums of money when they shop and they are fresh from a purchase. Be sure to follow-up with a postcard mailing since this could easily double your response.

Here are a few tips on how to win with an small business marketing opt in list email marketing endeavour.

1. Reasoned Collecting of Data and to make some money and to be profitable

Realizing which data to extract from your list will help you in lowering costs and achieving your ROI/or make sales flourish. Systematically create a system that rewards your visitors and encourages them to provide the info you need.

Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make. Make sure you are cross-selling and up-selling to increase customer life-time value.

The new year brings in setting goals and objectives for reaching your opt-in This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts or postcard mailing. Stop thinking and start doing. It’s a good thing that numerous methods, usually inexpensive, abound to speed and facilitate the building up of one’s small business marketing opt in database.

Maintaining proper records of your small business marketing opt in database can pose a problem to some.Opt-in Technology and quality sources should be employed in making this function of your marketing more controllable. The best quality groups of opt-ins with the greatest results should be taken noted of.

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Direct Mail Lists Today

December 27, 2010 by · 1 Comment
Filed under: Buy Mailing Lists 

Renting Mailing Lists

After you have found an organization offering lists, search their catalog or talk with a listing broker on the phone. Share your ideal client profile; who are you targeting? The list brokers will suggest several lists and email or fax you data cards.

Such cards give you the info about their email list: who is renting it, whether it’s compiled or response, and data selects available. Data selects are optional approaches to start using a computer to reduce by far the most likely prospects to react on your offer. Select occasionally includes age, gender, products purchased, or recent shopping behavior.

Lists use a base cost per thousand.

Typically list companies will not likely rent less than 10,000 records, so grab the cost per thousand records, multiple that by 10, and that offers you the minimum income you will need to commit to an email list. There may be additional charges added on for assorted selections so they can actually generate their email list from the computer.

Thinking outside the box with Direct Mail Lists

Ensure that their email list may be updated recently. Good list companies run their lists through several databases extracted from the Direct Marketing Association and also the US Postal office shooting.

For example B2B Data Group not only has the most extensive Business to Business lists but also includes an international email or cell phone to generate some leads for your business.

Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!

Service Description

* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales

Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.

Telephone: Call (313) 269-9951

Email address: Tim G. Little

Like for example , detaching the names of deceased persons, updating lists with the new addresses of people who have moved, and suppressing (removing) individuals who have requested to become within the “Do Not Mail” list or preference list from your Direct Marketing Association.

Doing this may add costs from the outset of the list rental process, but consider the money wasted mailing pieces to the people who cannot respond. If they’ve moved, died, or hate pre-approved offers, why mail for them from the start? You’re spending money on the creative design, the printing, the mailing house costs and postage, so save the bucks and do not mail to people people.

Testing of Direct Mail Lists

Although minimum amount of names on n a typical direct mail list rental is approximately 5,000 to 10,000 names, many companies will help you to rent a smaller segment for testing. Be sure you code your direct mail pieces with a unique cell phone number, source code or permanently to track responses to help you see which list performed the top.<p>

Mailing lists are rented for just one time use or multiple, unlimited uses. You will end up asked beforehand to specify which use you intend and a lot companies request a sample mail piece. prosecution, fines or both. It may not be pretty.<p>

Direct Mail nowadays

Direct mail has been around since the late 1800’s when catalogs opened a whole lot of new goods to rural Americans. Although many consumers have moved their internet shopping, many still prefer to take a look at an old-fashioned catalog before buying. Direct mail can entice and invite consumers to see a website to order.<p>

A good mix of old-fashioned direct mail marketing, postcard marketing, and also a robust website with search engine marketing methods of system is a winning combination to buy, retain that will create loyal customers – and produce profit the process

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Looking For a Mailing List Broker?

December 24, 2010 by · 5 Comments
Filed under: Marketing List Broker 

If you are a publisher or direct marketing company with an ongoing requirement for high quality and fresh mail lists with which to service your clients than be sure to shop around. If your looking for business to business and international lists look no further than B2B data group

Business to Business lists

Suitable for your lead generation and appointment setting needs, B2B data group telephone lists are always fit for purpose and highly responsive.

With no Mailing Preference Service for business addresses, a mailing list may target all twenty million plus business trading entities. Direct mail data comes complete with the full postal contact details as well as a senior contact name on all bar about 2% of records.

B2B data group mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available.

This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. There are approximately 25,000 branch managers within the targeted mailing list universe.

Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate b2b mailing list.

B2B data groupcan cross-tabulate industry classifications by employee bands when running a Universe prospect list records for you.

This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists.

Tele-Marketing Lists

This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned.

With the postal contact details provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database.

Contact names are provided where available, ensuring you have an addressee for the mailings.
Great Ideas for Your Direct Mail Campaign

B2B data group data is ideally suited to telemarketing. The two main applications for a telephone list are sales-driven appointment-setting and data enhancement. Typical enhancements include gap-filling with sales opportunity data fields, such as existing contract renewal dates and current annual spend.

This process is also used to verify correct decision-maker names, direct dials and email addresses. B2B mailing lists are accompanies with the business classification on every record. There are approximately 2,000 different classifications which may be used to select the right business list, or applied as a list of industries for exclusion. SIC codes (Standard Industry Classifications) may be used as an alternative selection method if desired.

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Where do You Get a Mailing List From?

December 22, 2010 by · Leave a Comment
Filed under: Buy Mailing Lists 

So where do you get the list from?

There are many companies which act as brokers. They are experts who handle the mailing lists of many companies and deal with the inquiries and orders for the rental of these lists by others.

The list broker can help you in finding a legitimate list that isn’t something that is copied from the Internet. Rather an active group of prospects with an interest in a niche.

Often they specialize in a particular area such as health products etc so pick one that offers lists in your own niche.

Note that in nearly every case you can only rent the list and not buy it and normally you only rent it for ONE mailing only. Why? Lists are very valuable commodities and once you have a worthwhile list 5,000 names are a set standard minimum for most list managers.

You can rent out your list via a broker. You get paid for the hire of your list (by the broker) and the broker takes an agreed percentage as his/her commission. This is usually around 20% since many people first test a list this amount is usually small. For the best Business to Business lists

Detecting inappropriate use

All lists are “seeded” That means that at least one address will have a hidden code in it, perhaps with different initials each time and this particular address goes to a “friend” of the broker. If the same “change” is used twice they will know the list has been used again. Sneaky or what?? And you will be barred!

The Better Lists

With the better response lists like magazine subscribers or customers that purchased high ticket items.

You will have to submit an example of your advertisement to the broker who will in turn contact the list owner to get approval to loan out their list. The reason for this is that the list owner is only too happy to hire out the list to someone who is offering a different product in the same niche as their own.

However they will not want to see a product which is in direct competition to their own offered. For example if you are offering information products about oriental cooking then you wouldn’t wish to loan your list to a person specialising walleye fishing. That is too close to your products. For Great Business to Business Lists be sure to check B2B Data Group for counts

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What You Should Ask A List Broker

December 20, 2010 by · 1 Comment
Filed under: Marketing List Broker 

What are your goals and objectives?
You should look at what you expect out of your marketing list. Do you have a required ROI or acquired response needed to meet sales goals?

You first want the best list possible since this the number one item that will make your campaign a success or failure. Good leads are going to lead to good sales. Good sales mean repeat business, and a strong foundation for your company. How do you get good leads? Good data. If your marketing list broker is doing his job, your leads will be solid. So, how does he get his data? From B2B Database Group

Next, ask to sample a couple of lists.

Profile your best customers as far as most recently purchased, how frequent and the dollar volume. Be sure that you do not give notice on this question, so that there is no time to come up with a lucrative list that covers some bad poorly performing lists he does not want you to see. His reaction to this question will tell you a lot.

Ask to see a client list and choose your people randomly. Again, his reaction will tell you a lot.

You can get a good marketing list, but you have to interview your marketing list broker correctly. The last step is to find a great Business to Business source for not only US names but international lists for developing nations like China and India including the Mideast and Europe. B2B Database Group is your best list broker, you can simply run counts instantly by clicking on the search and define SIC, Title and geography or fell free to call me Tim Little @ Marketing List Broker toll free at 1(888) 889-0552 If you have questions or other list requests.

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B2B Marketing Lists

December 17, 2010 by · 1 Comment
Filed under: B2B List 

Business to Business mailing lists is the best way of growing your small business on a regular basis.

Whether you are using direct mail marketing mailshot or telephone methods, website, or have decided on an email campaign, the use of well-targeted and accurate marketing lists may be crucial for the success of your promotion.

List Appending

Finding the time and the resources in your business to develop and thereafter maintain your own lists may not be easy – which is where the direct marketing services providers may be of interest to you. List appending by adding extra fields to your data for phone, email or web address are great enhancements. B2B Database Group can provide you with this information.

Once they have talked to you to determine your exact requirements, specialists like this can put together a list for you or update and cleanse you own list to help you to maximise the potential benefits for your campaign. This is the least expensive way to increase the value of a your customer database.

In addition to basic contact details like name and address, postcode, telephone and fax numbers plus email addresses, the information held on these lists can vary depending on the target audience.

If you are looking to contact consumers directly, details relating to employment and income, interests and leisure activities, loans and mortgages, insurances held and renewal dates can be very useful indeed to help you better target potential customers. B2B Database Group

For businesses hoping to reach other businesses, well-constructed B2B marketing lists can contain a wealth of information about the company – size, turnover, number of employees.

It is also very useful to have named contact points within the companies, so you can reach the right person and the one responsible for making the decisions. As an example, people may be more likely to open an envelope with their name on it than one addressed simply to ‘The Purchasing Manager’.

It is essential that such lists are regularly updated. Duplicate entries must be removed. People change job, get married, divorce and eventually, die. All of this key information, as well as mailing preference service requests, needs to be reflected in the lists. B2B Database Group

Mailer Preparing Lists

If you use the postal service your mailer will prep the mailing by with CASS and National Change of Address to ensure the accuracy of the delivery. This upgraded list can later be used to update your currnet customer records.

In some cases it may even be against legislation to send out direct marketing to those who have opted for a preferential service, particularly using email, so having this type of information to hand may be very useful indeed.

Wasting Money

It is in no-one’s best interest to send out information to people who are not there or who are just not interested. It wastes everyone’s time as well as your money and resources. So if you are hoping to run a successful campaign, you may find that using well maintained marketing lists can help you maximise the return on your investment.

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How to Find the Best Marketing List Broker

December 15, 2010 by · 1 Comment
Filed under: Marketing List Broker 

When purchasing lists always optimize the use of a list broker since many are experts in their niche and the lists will not costs you any more to purchase

Asking questions like previous response rates, usage and target markets are some basics that list brokers can research for you at no additional costs.

Mailing lists

Every direct marketing campaign requires effective mailing lists comprising of details about people who may be interested in the product or service being marketed.

These lists can be bought from a number of mailing list generation companies, also known as list brokers. These companies have a team of list generation professionals who use a number of tools and research methodologies to find the best possible leads for every industry.

Business or consumer

Mailing lists can be classified into two categories; business mailing lists and consumer mailing lists. As the name suggests, business lists have details about business houses suitable for a marketing campaign while consumer mailing lists target individual consumers.

Based on your company’s target audience, you can make the selection between consumer and business mailing lists.

Updating a mailing list ensures that all the changed details are rectified and obsolete leads are removed.

Customer Database Focus

Always You may also verify the company’s physical details such as address and telephone numbers. Always allow your broker to profile the best customers customers in your database to clone the top 20% of the customers that purchased recently, how frequently and what is the dollar volume they spend each year and over their lifetime. For the best in business and international lists consider B2B Data group

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B2B Lists

December 13, 2010 by · 1 Comment
Filed under: B2B List 

Do the research

If you are in an industry that serves businesses throughout the nation, or overseas consider investing in high quality b2b lists. Most businesses spend little time researching the best list possible for their direct marketing campaigns. While there are several methods of networking and marketing in terms of business-to-business sales, many are saving time and purchasing a numerous amount of lists for direct mail, telemarketing and direct email.

Study the various providers offering high quality postal mailing lists and telemarketing lists to increase your profitability.

There are a number of different third party marketing companies promising they are the best in b2b lists. While most companies believe they are the best, this statement must be confirmed by the customer. Always research unbiased reviews posted on a number of different resources to verify a provider is as good as they state. This will prevent you from making an investment on lists that contain old information or duplicate contacts.

A reputable business-to-business list provider like B2B Data Group will offer extensive selectability for niche market targeting potential along with an extensive database of international emails that you could download now.

Depending on your business needs you should be able to narrow your results to the smallest possible niche up to the largest segments of the market. With quality and accurate phone numbers, emails and addresses, your business should effectively be able to identify and reach the top executives and professionals representing their business. By reaching the decision maker directly, you will increase your chances of closing significantly.

By looking at your very best customers the top 20% that have purchased recently, that have purchased online, that purchase frequently and they spend the maximum amount on each transaction. This becomes the profile that you clone for your next direct mail marketing program.

B2B prospecting has become a very profitable form of marketing in almost any industry. Whether you are in the publications industry, or insurance you will be given a number of different opportunities with high closing potential. Get in contact with your choice of medical professionals, educators, engineers, contractors and many more and focus on the growth of your business with effective marketing strategies

Don’t make these email Marketing Mistakes

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Direct Marketing Lists

December 10, 2010 by · Leave a Comment
Filed under: Direct Marketing Lists 

Grow Your Business

How a company grows can be determined by how well and how often they market to acquire, renew or up-sell their current customer base.

No matter how big or small a company is or what business model it follows, the need for effectively connecting with the customers and promoting its products and services is always there.

If you are a company owner or a part of one then you would know that besides bringing in customers, marketing plays a very critical in building company’s core business.

The Competition

In today’s highly competitive environment it becomes extremely difficult for most companies to bear the huge investments involved in conventional methods of marketing such as advertising.

All these factors paved way for the devise of a cost effective yet efficient marketing method, direct marketing.

All these factors paved way for the devise of a cost effective yet efficient marketing method called direct marketing.

On one hand where appropriate marketing can work wonders to build your customer base year after year.

Direct Marketing to build your company

Direct marketing uses inexpensive means of communication such as e-mails, VoIP calls, bulk messages, social media, etc, to promote a company’s products and services.

Targeting Prospects

Instead of targeting masses, direct marketing targets only those people who are good prospects for the product or service being offered.
Business prospects are contacted using especially generated list called targeted mailing list.

These lists are collated using information from various sources such as telephone directories, business directories, social networking websites, business portals, and other similar databases.

While selecting prospects for a particular marketing campaign, lead generation executives consider various facts about prospects before adding them to the list. Lead generation executives look for their credit ratings, purchase history, line of business, and many more key aspects before finalizing the prospects.

How To Attract Fresh, Qualified & Interested Prospects — Anytime You Want

These people are the lifeblood of our business… and attracting more of them is the focus of this Website. If they’re not interested, they’ll simply never buy. But interested prospects do convert to customers and customers generate revenue for your business.

Narrow your marketing efforts. Choose a select audience, rather than the mass market. Effective prospecting is about going after business from those most likely to buy from you. So start with the more general mass market, and refine it to the specific group(s) most likely to buy your product.

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