Will The United States Postal Service Survive?
The US Postal Service began negotiations today on a new contract with the 211,000-member American Postal Workers Union (APWU).
Top USPS negotiator calls one of the most important negotiations in his 35 years
The negotiations will occur as the USPS is seeking permission to reduce home delivery to five days per week and enact a series of rate increases.
As you may know the Postal Service has suffered from the economic downturn just like other businesses
Email and digital communications make a significant dent in mail volume. Mail volume has declined by 35 billion pieces since 2007, according to postal experts and the Postal Service expects to lose another 28 billion pieces by 2020.
The USPS can’t count on mail volume growth in the future and they need to be flexible in order to survive.
The Postal Service needs greater flexibility in how it schedules its employees,accoding to experts in that it no longer
needs all employees to work a fixed eight-hour schedule.
The Postal Service has gone from an operation that runs 24-hours a day, seven days a week, to a smaller organization that processes mail only 16 hours a day for five or six days a week, he said.
The USPS needs to look at workload and schedule people for when the work needs to be done and how it needs to be done.
We need a mix of different types of employee positions including full time, part time and non-career
employees.
APWU President William Burrus said at the opening of negotiations that “the history of the Postal Service is replete with
forecasts of doom and gloom, but such dire predictions have not prevented us from exploring every opportunity to achieve
agreement.”
The contract with the APWU and a separate one with the National Rural Letter Carriers Association expire November 20.
The USPS will begin negotiations on September 13 with the Rural Carriers.
About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Direct Marketing Association Report – Response Rates to Mailings
For over 90 years the Direct Marketing Association supported the needs of it’s members with special reports in research and marketing trends.
What is the typical response rate for direct marketing campaigns in your industry and which media will work the best?
In a resulting Direct Marketing Association 2009 response rate report offered an up to date look a the bottom line in direct marketing.
What’s working and what’s not?
The following are a few of he highlights:
- The goal of two-thirds of respondents was order generation
- The media that achieved the highest response rates was outbound telephone calls and this method is also the most expensive
- Response rates from email, excluding prospect Open 14.92% for Click-through 9.36% and 5.26
It was also determined in this report that mailings that were personalized with campaign objectives were the most successful because of well-executed personalized marketing programs.
Personalized mailings can provide better response rates when combined with dynamic, multi channel marketing solutions. Businesses, regardless of their aim to attract another business or end user, and whether their offering is a product or service, need background information and ideas in order to plan their best balance of investment and return.
The more you know about your prospect and the more you can include this knowledge into personalized mailing in combination with other campaign including Website, mobile phone coupon offers and email the better your response will be.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Author Biography: My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing. I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area and with Alumni Association of the University of Michigan as Membership Manager.
Sincerely,
Tim Little
Marketing List Program – “Your Ultimate Marketing Plan”
The secret is learning to grow your business effectively!
Their are several strategies you can use to grow your business quickly without spending more on advertising.
Attract more new customers.
Increase the average sales amount.
Make your customers buy from you more often.
Hold on to your customers for life
Attract more new customers…
Diversify and focus on one small customer problem and dominate that market within the market you are currently in.
Develop an Education-Based Marketing program that compels your prospects to contact you to learn more about how you can help them. Webinars could be a great and in-expensive way to test this program with your current customer e-mail list.
Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business. A system in place that will always capture referrals from your best customers during the start of the buying process.
Increase the average sales amount…
Up-sell your customers to high quality products and services. Segment the top 20% of your customers record purchase and dollar amount and how frequent of purchase and e-mail or mail offers that:
• Suggest accessories and add-on items and services that compliment your customer’s purchase.
• Combine several items into a package that would cost less if sold separately.
Make your customers buy from you more often…
• Establish ongoing communications that present compelling offers that can’t be turned down.
• Follow up with your customers(relationship building) to see how they’re enjoying the benefits of the new product or service you sold them, and suggest products or services that would increase their satisfaction.
• Track your customer’s usage and buying patterns to suggest purchases right before they actually need them this gives you a competitive edge
Re-Think Your Marketing Strategy and write all of this in your new marketing plan.
Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
The marketing audit will save you between $10,000 – 100,000 in advertising costsWe will help you to discover your assets and grow your business in several ways Guaranteed.
Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
Telephone: Call (313) 269-9951
Mailing List Program, Reactivation During A Recession
Marketers using customer reactivation techniques that use to work well are now struggling to reach old response rates.
With the new great recession and the big cutbacks in consumer spending hurting response rates of reactivation efforts. Marketers are now forced to try new approaches to maximize the reach to lapsed customers.
New techniques are being used today with leveraging customer data, analytical techniques and testing new customer touchpoints to enhance reactivation marketing efforts.
Direct Marketing Strategy
The first step is to define your best customers with attributes such as buying trends, purchasing needs and segment into groups as far never purchased or purchased frequently. Develop ways to analyze which customers have the greatest chance of reactivation.
Start with demographics data both online and offline transactions information should be used to enrich the customer profile. This data will help assess how your customers are spending money and time. This information could be used to assess old customers that never purchased or that purchased sparsely in the past but still may be good candidates.
Reactivation efforts most often are targeted to prospects that purchased over the last year or more. Understanding your customer buying patterns through both online and offline will help with prospecting efforts.
Your direct marketing strategy should include a good reactivation program that not only knows when to target but how to target. In todays multichannel environments you will have greater opportunities to blend print and online digital media together for greater success. Blending multichannel campaigns can offer more profitable campaigns in the future.
Marketers need to chose the campaigns that offer greater reach and test which channels maximize campaign profits. With much of the consumer market now online, digital marketing can help reach high value, high niche segments and influence buyers.
Email Marketing
Email marketing growth is only second to online search engine marketing as far as attracting online customers. Email marketing is a great tactic to use in reactivation campaigns when marketers have a correct address and permission to use it, periodically reaching out to customers and former customers for news, information and promotions.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
FREE eBook “Boost Sales With Lists”
