Lead Generator
Give your website visitors the opportunity to build a mutually satisfying relationship with multiple testimonials, case studies, and the like. You will grow your digital model by adding written and video testimonials, you significantly improve your lead generation efforts.
The information seekers
These people are looking for information Your website helps educate prospects by calling attention to their information hunger using a yellow call-to-action button that highlights the precise information that will feed there hunger.
Don’t forget the offer stupid! — one low risk, one no risk Providing a variety information seekers content in a variety of formats is also critical. For example, video content has proven to be an effective conversion enhancement mechanism.
Get your prospects involved!
Know you customer by past purchase history, gender and niche. They are getting to know their visitors and their customers to provide a very personal website experience. But you don’t need to have access to the kind of customer data those big players have to deliver a personalized homepage experience.
Arm yourself with personal information about your website visitors, offers and lead nurturing content can be better personalized. You can also offer content targeted to specific roles, vertical markets, or product applications. Adding profiles that customize the visitor experience and provide personalized content delivery based on the stages of the buying cycle are they tire kickers or do they need it now? Will have a significant impact on your visitor-to-lead conversion process as visitors begin to feel that you know them, understand their needs, and as such are the best-equipped company to help them.
Be Social
If your site isn’t social sharing-friendly, you are missing out on a lot of additional traffic and a lot of potential leads.
Viral sharing modules…to all aspects of your interactive marketing program, including home pages, landing pages, email campaigns, and blog posts. This includes not just the modules that allow visitors to share your content, but to also become your fans and followers on your social media accounts.
Recent data shows that there are more people using smartphones to access your website than personal computers. In the next two years, Mobithinking reports that 1 billion people globally will access the internet on a mobile device. ”
EXPERTISE
- Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
- Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
- Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
- Accelerates sales by tying email campaign and website tracking to CRM system data
- Creates and executes marketing strategies that support business goals
- Lead generation and capture and marketing plan development
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B2B Lead Generation Tactics Part 5: Webinars | LeadLifter™ – Webinars also known as Web Seminars are widely used as a B2B lead generation tool throughout the business world. Webinars are especially valuable for B2B companies.
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B2B Lead Generation Benchmark Study Shows Lead Generation is … – The vast majority of survey participants (94%) use more than four different lead generation tactics to get the job done. Study participants found that some sources of leads are clearly more productive than others. For example …
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B2B Lead Generation Tactics Part 4: Case Studies | LeadLifter™ – Interested in creating a case study? Keep reading. If you can write a story you can write a case study, it’s easier than you think.
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China embraces mobile direct marketing – Jul 14, 2011 … Thread: China embraces mobile direct marketing … Powered by vBulletin™ Version
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Mobile direct marketing receives age verification – Jul 8, 2011 … Mobile direct marketing receives age verification. Media agencies looking to
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Field Marketing Manager Melbourne : www.responsys.com.au Pty Ltd … – Apr 25, 2011 … Global Jobs – Powered by vBulletin … channel (email, social, and mobile) direct
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Corrosion Coupons – Accurate monitoring of corrosion rates in any environment is critical when viewed in terms of the maintenance and repair costs associated with corrosion and material failure. Test coupons provide an inexpensive means of on-line monitoring that will allow you to effectively measure the corrosivity within your system. By observing the mils-per-year corrosion rate of an exposed coupon, valuable information can be provided regarding the material’s life expectancy.
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Facebook testing coupons as premium ads | ZDNet – Gadget gift ideas and product recommendations from ZDNet editors. The Great Debate series aims to emulate an Oxford-style debate, with a dash of Fight Club mixed. After years of development, Microsoft takes the wraps of its next-gen operating system.
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TEST COUPONS AND CASTING PROPERTIES – tion, test coupons may be cast integrally with the castings, or … when
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Want to Make a Million? There’s an App for That! – Writing apps has never been easier – and it’s a zero cost way to make your first …
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Best Paying Hot Jobs in Malaysia – Best Paying Hot Jobs in Malaysia … Network engineer is one of the best jobs to
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Best Free Android Alternative Camera Replacement and … – The default Camera app is a bit lacking in features, and there are many free
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Top 15 Recession Proof Jobs for College and High School Graduates – Some professionals advise that bars and taverns will continue to thrive during ….
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Merchant Circle Marketing Gain Online Visibility – May 16, 2011 … Fetching blurbs now… please stand by ….. Merchant Circle · internet · local
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Top 10 Website Design & Marketing Tips To Improve Local Business – Press releases can be the most important local marketing item a business can
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Taking a New Path to Marketing Employment | Local Marketing Source – Taking a New Path to Marketing Employment. When you want a job in marketing, there are many ways that you can go about obtaining one. The path that most take is the traditional university or college training, and then applying for marketing …
- Debt Collection Strategies Used By Collection Agengies That Get … – Collection agencies use debt collection strategies that are far more effective at recovering past due accounts for your business. Learn what makes it work.
- Debt Collection Strategies, Propane Gas Companies – Debt collection strategies for propane gas companies offers proven and effective bad debt collection tools to recover your money.
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Money Mailer sets up SMS coupon campaign opt-ins on Web site … – Consumers can sign up for SMS-coupon programs for different Money Mailer advertisers via a specific keyword sent to the short code 686868. The call-to-action can be found on the Money Mailer circular or on the Money …
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Develop an Ongoing SMS Mobile Coupon Program … – An SMS coupon program can immediately give you greater insight into what motivates your core customers. Text Message Marketing Frequency. How often should you send SMS marketing messages to your customers? …
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Develop an Ongoing SMS Marketing Coupon Program :: TextBoard … – For example, which types of coupons were most attractive to your customers? When did the majority of your customers redeem your coupons? Where (or at which outlets) did your customers shop the most? An SMS coupon program …
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Allaround Article » Advantages of SMS Marketing – So, mobile phone marketing can be viewed as one of the most sensible method for any business. In reality, limited message service seemed to be among the first mobile phone marketing and advertising resources to obtain also been …
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Mobile Marketing 3.0 – Mobile phone marketing campaigns are increasingly catching up in popularity as a
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Text SMS Marketing for Cell Phones and Mobile Advertising Software – 18-29 year old consumers use text messaging more often than voice to communicate On average 94% of text messages are read. 80% of consumers keep their mobile with them all day. When given a choice 39% of US consumers 76 million people prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component.
- Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
- Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
- Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
- Accelerates sales by tying email campaign and website tracking to CRM system data
- Creates and executes marketing strategies that support business goals
- Lead generation and capture and marketing plan development
- Internet marketing, SEO
- PPC, Joint Venture, Event marketing,
- Customer retention campaigns,
- Marketing automation and optimization,
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Next Big Thing: Integration | The Agitator – Fundraising, Direct … – … What the top 4 things are you need to focus on to begin the integration transformation; How to measure the effectiveness of integrated marketing and, most importantly, why the traditional direct marketing metrics are not enough. …
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Chatter Media & Web Design: Marketing Writing – What Are Clients … – … success of local businesses by making them visible online through Web Development, SEO, SEM, Mobile Applications, Online Videos, Social Media, Print, Direct Marketing, Metrics Reports, Reputation Management, and whatever is next. …
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5 Essential B-to-B Direct Marketing Metrics: Ruth P. Stevens … – Download New White Paper:”CMO Guide to Maximizing Customer Marketing Performance & ROI” for valuable insights on using intelligence, analytics, measurements, and ROI to improve the performance and profitability of marketing to your current customer base. Download 2010 B2B Lead Generation Marketing ROI Report to uncover the significant results from the in-depth study on priorities and practices for lead generation marketing. Measurement is a hot topic for marketers today.
- Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
- Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
- Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
- Accelerates sales by tying email campaign and website tracking to CRM system data
- Creates and executes marketing strategies that support business goals
- Lead generation and capture and marketing plan development
- Internet marketing, SEO
- PPC, Joint Venture, Event marketing,
- Customer retention campaigns,
- Marketing automation and optimization,
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Direct Marketing Metrics Dashboard | Dashboards By Example – Note: Dashboards By Example readers can get these interesting business intelligence dashboard white papers discussing the latest approaches to enterprise dashboards. Want to connect with the Dashboard Spy? Visit the About The Dashboard Spy page to learn how to connect via LinkedIn. From a simple excel dashboard to a fully integrated enterprise reporting suite, the Business Dashboard is being quickly adopted as the new face of Business Intelligence.
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marketing tools, marketing return on investment, marketing metrics – Recommended by Harvard Business School’s Working Knowledge, Northwestern University’s Journal of Integrated Marketing Communications, Fast Company. Click here to recommend Marketing Today to your colleagues. Internet marketing and integrating offline and online marketing.
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Most Used Direct Marketing Metrics – The general rule for any marketing program is that it must generate leads and eventually sales. And businesses engaged in direct selling will utilize direct marketing metrics, which are practically the same metrics used by other businesses, to measure the effectiveness of their marketing activities. They will have cost per head, lifetime value, average, and others.
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ROI – The Leading Authority on Email Marketing Metrics … – - DMA (2009) Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices – Merkle (Feb. 2009) 42% percent of email marketers do not know their return on investment from email marketing. and Canada, more than 20% of commercial, permission-based email doesn’t reach the inboxes of intended subscribers.
More Lead Generator Ideas
Local and Mobile Direct Marketing
With more than 300 million mobile phone users across the US
They access their mobile web from their devices and this creates a new opportunity for marketers this is bigger than SEO, Google or Facebook since the growth is even faster.
If you are looking to leverage your advertising dollars across new mediums. Whether the mission is sell more products, increase brand awareness or beef up an existing customer database, mobile marketing is proving itself as a viable option for companies of all sizes and across all industries.
Many companies are still trying to figure out the Internet while their competitors are stealing market share.
Few have a focused plan when marketing cell phones and many marketers are missing the boat – text messaging is the foundation of mobile marketing, but it’s certainly not the only option.
Few companies can afford to ignore these new technologies and they include:
Typically sold on a CPC (cost per click) system, these ads allow for easy campaign ROI measurement and introduce a young, mobile generation to your company and products.
Many marketers have tested that these perform about five times better than Internet ad placements do, making them especially attractive for companies looking for better response rates from their mobile efforts.
Location-Based Mobile Foursquare is one of several companies that are making inroads in the location-based mobile media field. Foursquare allows users to collect points, prize “badges” and coupons for going about their everyday business and for letting other people know exactly what they’re up to. Users link those activities to Twitter, Facebook and other social media outlets, but location-based mobile is also applicable for businesses.
Companies use the service to offer promotions, build brand awareness, attract new customers and reward their top clients. Customers who used their phones to scan the codes were delivered to a product page on HSN’s mobile website, and were able to link to a checkout page, enter their credit card numbers and close the deal.
Google Adwords Marketing: When you type in keywords into your mobile web browser and generated a pop-up ad from a local car dealership along with the search results, then you’ve been exposed to the concept of proximity marketing. Proximity marketing works well for marketers looking to target current, past and prospective customers in specific geographical locations. One of the newer mobile marketing options, proximity marketing relies on transmitters that are installed in select public locations and target the exact spot where the customer is standing.
Sent to the user’s phone, the marketing message includes a request for permission for content to be delivered to the device. A longtime entry on every marketer’s “wish list,” proximity marketing is expected to gain ground over the next few years as users become accustomed to being marketed to via cell phone and mobile device. Facebook is joining the direct marketing wagon by testing coupons in their display ad starting December 15. The Facebook ad unit will enable consumers to click to receive a coupon via email that can later be redeemed online. Companies will be able to attach coupons to posts on their Facebook business listings and followers will be able to share the coupons with friends and family.
This type of coupon promotion differs from Facebook Check-In Deals, which is a self-serve promotion tool that allows businesses to offer coupons to people who visit a location and check in with Facebook. Facebook Check-In Deals are only available through mobile. This test is complementary to the other products we offer businesses and we hope to learn more about how this might work for both merchants and customers,” Facebook says. The top 10 Apps was submitted by Molly Cunningham my guest blooger.. I included a YouTube demonstration since the Editors at CNET rate Evernote as the app of the year in 2009 “Evernote goes beyond its architecture and is also interesting. It’s a true three-platform play: it works very well, and somewhat differently, on desktop computers, mobile phones, and over the Web.” 1. Surveyor – Although there are many market research and survey apps out there, this one is constantly rated as one of the best. You can create a survey from a number of different formats. Participants access the survey with a 4-digit participation code from wherever they are, which means that you’re more likely to receive responses. You can view the results in real time and filter them by date or person. Although the app is free, you must purchase credits to administer a survey. (Free) 2. EverNote – Although this app is not specifically designed for business professionals, it will change how you do business. Record notes in text, audio, or photo formats in an instant so that you don’t forget a new contact name or notes from a meeting. Evernote syncs your information up with your computer so that you can access it when you get back to the office. (Free) 3. Encamp – Those who are familiar with the Basecamp software will find this app to be a breeze. It does all the same things as a Basecamp account – you can create accounts for employees, assign tasks, and manage all aspects of a project. This app is generally preferred over other Basecamp apps because of its similarity to the original software. ($9.99) 4. Hootsuite – Monitor all of your company’s social media outlets with this management tool. Update profiles or statuses, track stats, and search keywords so that you can stay on top of your social network. 5. Mindjet – This app is perfect for visual thinkers. Map out your ideas, tasks, and notes into visual maps to help you organize and manage all of your marketing priorities. Your maps can even be synchronized to DropBox so that you can access them from anywhere. (Free) 6. Analytics Pro – If you already work with Google Analytics, this app allows you to review accounts, reports, statistics and graphs while you’re on the go. Data is presented in a useful way so that you can quickly find the information that you need. ($5.99) 7. Creative Whack Pack – We all have those moments when we struggle for inspiration. This app provides 84 creativity strategies based on Roger van Oech’s bestselling card deck of the same name. Stimulate your brain by thinking about what you’re doing in a new way. From finding new information to generating new ideas, this app will help you put ideas into action. ($1.99) 8. Things – Organize all those To-Do lists you have in one easy app. You can organize tasks by priority and due date, as well as group tasks related to a single project. The app even keeps track of your old To-Dos in case you need to access them later. ($9.99) 9. Dragon Dictation – This app is a favorite among busy professionals. It uses sophisticated voice recognition software to turn what you say into text or email messages. You can even speak updates for Facebook and Twitter. It claims to be up to five times faster than typing, which will certainly save you time in your busy schedule. (Free) 10. Keynote – Make elegant presentations right from your mobile device. This is perfect for making last-minute edits or reviewing your presentation before a meeting. Keynote easily integrates with PowerPoint software so that you can import presentations you create on a computer. ($9.99) This article was submitted by Molly Cunningham. She has been in business her whole life and owns the site Business Administration Degree. Can your customers find you online?
When was the last time you looked up a business on the Yellow Pages?
Today, more than ever, people are on their smart phones (Droid and iPhone) when they want to make a Christmas purchase or research a purchase and you need to be found where they are looking.
The reality is that the Yellow Pages are rapidly dying as an advertising medium.
Their revenue has fallen dramatically whin the last ten years and it continues to fall. use the search engines to find what they are looking for and with the advent of smartphones and tablets.
Google has created over 50 MILLION business “Place Pages” and posted them on the web. Since only 10% of these pages have been claimed by business owners, chances are your business has a page and you don’t even know it ! I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area. Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition. Timothy Little – Direct Marketing Consultant Tim Little Purchasing a billion dollars worth of credit card debt becomes an art for larger debt collection companies. When you employ an army of inbound/outbound customer service reps, large legal staff and analytical purchasers you can perfect your competitive advantage with… Predictive modeling techniques and have a staff of SAS programmers that mail millions of letters each month based on pre-statue strategies and Trans Union credit scores appended to model. The mailing list model is based on credit scores that are appended to massive numbers of debtor accounts.
Databases are sorted into buckets based on age and credit scores with the highest scores and the freshest debts being the A Segment through E Segment. ….are any accounts that have been contacted by anyone on staff by phone or email or private message during the last 30 days. begins with predictive modeling, crafting of the message/envelope and rotating mailings based on a monthly diminishing ROI. This is calculated and ranked by revenue increase or decrease. There is some seasonality with January and the colder months being more responsive than the summer months. The success is determined by a breakeven point or ROI that is greater than 2 and a response rate that is greater than .74% on the entire mailing. About The Author Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, When analyzing this model you look at numbers month over month, 6 month analysis and over 12 months. 
Mobile Marketing: Incorporate a call to action or brand banner ad into a mobile application and you’re using mobile advertising. Develop a mobile website along with your regular make a compelling offer to get them to like you call or email.
Real estate firms are using QR codes to advertise their for-sale listings and retailers are using them to offer mobile coupons. Home Shopping Network (HSN) recently started using this mobile marketing technique by placing QR codes in the corner of the television screen during its sales pitches.
As mobile marketing continues to mature, expect to see more ideas and approaches proliferating. Considered affordable and fairly easy to implement, mobile marketing serves as yet another viable option for companies looking to squeeze the most ROI from their advertising dollars. Local and Mobile
Facebook Testing Coupons
Users who see the ad or the page post can click “Get Coupon.” This action can be posted to a user’s Wall. Users then receive an email from Facebook with the coupon and an option to share it with friends. Facebook tells us that pages who are part of this limited test can offer discounts that customers can redeem in-store or online. More Articles Testing Coupons
Top 10 Apps
Top 10 Apps for Marketing Professionals
Author Profile
More Top 10 Apps For Marketing Professionals
Local Marketing
People have come to see the printed Yellow Pages as a waste and there is even a website were you can now opt out of receiving the Yellow Pages.
People today
The New Mobile Local Movement
Tim Little-Direct Marketing Consultant
My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.
1 (888) 889-0552 More Articles on Local Marketing
The Art of Debt Collection
Perfecting Target Marketing with Predictive Modeling
Hot accountsDirect marketing strategy
How do you determine success?
Online Mailing Lists
I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net
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Mobile Coupon Direct Marketing
Musical manufacturer Fender…
is running a mobile coupon direct marketing campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS.
Fender is using SMS as a redemption channel, in addition to mail-in and online forms this tactic is being tested to appeal to the teen market since they are heavy users of SMS. They know few teens open emails. They’re using SMS marketing. They know that mobile coupon direct marketing is a new direct response market that is worth testing out.
This is a promotion that they will be using in July to find out if prospects have an interest in “Hot Rod Series” amplifiers. Consumers who buy the Hot Rod Deluxe, Hot Rod DeVille, Blue Deluxe or Blues DeVille models receive a free messenger bag and instrument cable. Consumers who purchase the Pro Junior or Blues Junior models receive only the messenger bag.
To redeem the rebate via SMS, consumers must respond to a series of six text messages by submitting their name, street address, ZIP code, email address, purchased product serial number and purchase location. Mauck said the company will use that information for market research.
This will be an opt-in permission based promotion and Fender will not use the data collected via SMS for remarketing, but that the online rebate form features an email opt-in the SMS inclusion will broaden the rebate’s reach.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.
Timothy Little – Direct Marketing Consultant
Tim Little
1 (888) 889-0552
Service Description
Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.
More Articles on Mobile Coupon Direct Marketing
Mobile Phone Marketing
Near field communications
This is when NFC chips embedded in mobile devices make conducting a variety of e-commerce transactions, from making payments to mobile ticketing, as easy as waving a phone through the air.
Many direct marketing researchers today believe that the cell phone will become much more than a wallet. It will contain coupons, loyalty cards and enable you to download information on products to smartphones.”
Google is the player
and they have been trying to jump-start the NFC market. The search giant embedded radio chips in its Google Nexus S device. Google also plans NFC support in future versions of its Android platform and is expected to begin NFC trials in New York and San Francisco soon.
The CEO of Google
mentioned that in this formulation, there appears to be an opportunity for mobile devices to become conduits for point-of-purchase advertising messages. He is saying that you will use your cell phone like
Decisions by Apple and Google on NFC will help decide the fate of this new technology. Meanwhile, Amazon, Microsoft, Nokia, Sprint and others are rumored to be eyeing NFC payments as well.
Even in these early stages, some companies are beginning to experiment with the technology.
Business to Business direct marketers are not players yet but, business users are already heavily dependent on their smartphones. It is not difficult to imagine b2b marketers using NFC to enable instant payments on trade show floors or for “bumping” information between users in meetings.
There’s a lot at stake with mobile payments. Juniper Research estimates the mobile payment market will reach about $630 billion worldwide by 2014. Wilcox predicts 20% of mobile phones will be NFC-enabled in the next three years.
The next question turns to the other side of the transaction equation. Will merchants and businesses—perhaps enabled by payment players like Verifone or Mastercard—have platforms capable of accepting NFC payments in that same time frame?
Another roadblock may have emerged as mobile marketing and payments speed down the road to reality. Concerns about privacy practices by mobile players such as Apple and Google could send mobile marketing and payments on a detour.
A Senate subcommittee
talking about technology privacy issues has called the two companies to Washington, D.C., to testify at a May 10 hearing to discuss mobile privacy concerns. Meanwhile, a similar House committee sent out letters to companies involved in this area, requesting additional information.
The issue flared up following news that Apple and Google track and store a user’s location and other personal data on mobile devices. It’s hardly surprising they would do so: Such information represents the lifeblood of the emerging mobile and local advertising industry, which is attempting, for instance, to serve targeted ads based precisely on a user’s street location.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.
Timothy Little – Direct Marketing Consultant
Tim Little
1 (888) 889-0552
Service Description
Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.
EXPERTISE<
More Articles on Mobile Phone Marketing
Direct Marketing Dashboard Metrics
In Direct Marketing Metrics Numbers rule.
Now more than ever, direct marketers must deliver hard data on how their efforts increased the company’s bottom line.
In these days of lean profits and leaner budgets, a focus on metrics can mean the difference between a making your job highly valuable and one on the brink of extinction.
There’s less agreement, however, on which metrics truly demonstrate ROI and, more importantly, how to get them.
How do you determine the objectives
If it’s a product direct marketing effort (print, web or sales walk-in) we meet with the appropriate overall objective/goal.
Make your goals clear and measurable
Marketing needs to increase analog device sales by 10% over the next two business quarters and we can gain this extra 10% through existing customers that we identify as a viable target utilizing our in-house database.
Determine the objectives….
of the effort we go to the heart of the request – if marketing approaches us to do a mailer, we dig deeper to find out what the underlying business goal is and then we make the determination if a mailer is the appropriate communications medium to meet this goal.
What metrics do you use in your direct marketing dashboard?
I measure just about everything that can be measured from a direct marketing effort. Specific examples of measure:
Overall response rate to the media
Hits to landing page (we drive responses through our web site)
Referral links from landing page to other informational web pages
Cost of the effort
Return on Investment
– cost calculated against leads and/or business brought in
Number of product/design registrations
Has having solid ROI data helped you gain (or keep) your marketing budget?
If the effort is directed at existing customers we’ll measure any additional business or market share; if the effort is directed at new prospective customers we’ll measure quality of lead and this is done usually through our call-out/telemarketing account development group.
Choose a certain medium in most cases and that is direct marketing print mail/materials (either directly mailed to customers or prospects, or sent to our field sales representatives to hand deliver to customers or prospects). The print mailers almost always direct the recipient to respond via our web site.
What are the first steps you take to make sure marketing activities are measurable?
1. Understand the goal/objective behind the requested marketing activity.
2. Once the objective is understood, choose correct marketing activity for the goal.
3. Outline the measurable components of the marketing activity.
4. Commit and uphold commitment to reporting and reporting schedule.
To sum it up in one word, yes. This is especially true when it comes to keeping or obtaining new budgets from our supplier-partners.
How do you determine the objectives of the marketing effort?
Building a history of the client’s past marketing strategies, objectives, implementation and experience (results) as well as researching the industries are our first work-effort towards defining objectives.
What metrics do you use to determine the effectiveness of the effort?
Do you choose certain media because they are more measurable and if so which ones?
What are the first steps you take to make sure marketing activities are measurable?
My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.
I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area.
Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.
Timothy Little – Direct Marketing Consultant
Tim Little
1 (888) 889-0552
Service Description
Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.
EXPERTISE
LIST BROKER
What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments.
WordPress Direct Response Website management
Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio
Direct Marketing Metrics
Measurement
.. is everything in direct marketing without accounting you will become are throwing dollars away.
Direct marketers have always been measurement-oriented and in this economy this is even more important. We helped to evolve metrics and the now popular term ROI. We set up all our campaigns to be measurable, and we test incessantly—at least on the consumer side.
Business to business direct marketers have more trouble with measurement, for many reasons maybe sales people don’t want to be bothered reporting back to marketing about sales results.
The high maintenance of direct response
The challenges of a series of contacts with business prospects and the pain in the ass testing involved. A campaign might involved 5 emails, 3 letters, a webinar, an executive conference invitation, a golf outing and 4 sales calls. How can you ever determine which touches were essential to the sale? Or which were most impactful? It’s a rare firm that has the patience and discipline to set up controlled experiments to test all the variables involved.
Metrics is the answer
A few key metrics that are fairly simple to gather and analyze. Well, not simple, exactly. But at least straightforward. Let’s review the essential metrics for B-to-B direct marketers.
Response rate
For direct marketers, response rates are fairly easy to capture through a variety of media, by using a key code, or a unique landing page or toll free number.
The problem with response rate as a metric is that it doesn’t tell you much about campaign effectiveness. There are simply too many variables involved: the list, the offer, the creative—you know the drill.
Cost per lead
Perhaps the most fundamental metric in business marketing communications, cost per lead is calculated by dividing campaign cost by the number of leads resulting from the campaign. Sounds simple, right? If only. The conundrum with this metric is the denominator: Should you divide by campaign inquiries or by qualified leads?
lead generation
the true test of a marketing campaign’s worth is its ability to provide the sales organization with qualified leads. It’s these leads that improve sales force productivity, reduce cold calling, and increase the amount of time sales people can spend in front of prospects who are actually in the market.
Direct marketers assess campaign results on the “front end.” To understand your ability to get prospects to raise their hands and express initial interest in your product or service.
Inquiry-to-lead conversion rate
The qualification criteria are developed in concert with sales management, and define the characteristics of a prospect that will allow the sales force to work the lead effectively.
Lead-to-sales conversion rates
Try to determine at what rates will they do so If the lead-to-sales rate declines, who’s responsible? Is sales falling down on the job? Or did marketing deliver inferior leads? This metric can shed some light on this age-old debate.
Expense-to-revenue ratio
To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as ROI. But in B-to-B environments, when campaign revenues are often sizable compared to campaign expense, ROI is problematic. The lead generation campaign is often a very small part of the entire cost of sales.
EXPERTISE
LIST BROKER
What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments.
WordPress Direct Response Website management
Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio
Email address: Tim G. Little
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