Lead Generator

April 4, 2012 by Tim
Filed under: Direct Marketing Strategy

Give your website visitors the opportunity to build a mutually satisfying relationship with multiple testimonials, case studies, and the like. You will grow your digital model by adding written and video testimonials, you significantly improve your lead generation efforts.

The information seekers
These people are looking for information Your website helps educate prospects by calling attention to their information hunger using a yellow call-to-action button that highlights the precise information that will feed there hunger.

Don’t forget the offer stupid! — one low risk, one no risk Providing a variety information seekers content in a variety of formats is also critical. For example, video content has proven to be an effective conversion enhancement mechanism.

Get your prospects involved!

Know you customer by past purchase history, gender and niche. They are getting to know their visitors and their customers to provide a very personal website experience. But you don’t need to have access to the kind of customer data those big players have to deliver a personalized homepage experience.

Arm yourself with personal information about your website visitors, offers and lead nurturing content can be better personalized. You can also offer content targeted to specific roles, vertical markets, or product applications. Adding profiles that customize the visitor experience and provide personalized content delivery based on the stages of the buying cycle are they tire kickers or do they need it now? Will have a significant impact on your visitor-to-lead conversion process as visitors begin to feel that you know them, understand their needs, and as such are the best-equipped company to help them.

Be Social

If your site isn’t social sharing-friendly, you are missing out on a lot of additional traffic and a lot of potential leads.

Viral sharing modules…to all aspects of your interactive marketing program, including home pages, landing pages, email campaigns, and blog posts. This includes not just the modules that allow visitors to share your content, but to also become your fans and followers on your social media accounts.

Recent data shows that there are more people using smartphones to access your website than personal computers. In the next two years, Mobithinking reports that 1 billion people globally will access the internet on a mobile device. ”

EXPERTISE

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system data
Creates and executes marketing strategies that support business goals
Lead generation and capture and marketing plan development

More Lead Generator Ideas

B2B Lead Generation Tactics Part 5: Webinars | LeadLifter™ – Webinars also known as Web Seminars are widely used as a B2B lead generation tool throughout the business world. Webinars are especially valuable for B2B companies.
B2B Lead Generation Benchmark Study Shows Lead Generation is … – The vast majority of survey participants (94%) use more than four different lead generation tactics to get the job done. Study participants found that some sources of leads are clearly more productive than others. For example …
B2B Lead Generation Tactics Part 4: Case Studies | LeadLifter™ – Interested in creating a case study? Keep reading. If you can write a story you can write a case study, it’s easier than you think.

Link to this page