Mobile Marketing The New Frontier

October 9, 2012 by · Leave a Comment
Filed under: Buy Mailing Lists 

Smartphone and tablet use are on the rise and growing very rapidly and request for SMS lists and opt-in cell phone lists is also rising.

Mobile is proving to be the best way to reach customers and get them to take action. Plus, since most consumers are using smartphone and tablets, they’re able to gain more information while on the go, allowing them to make smarter purchasing decisions.

If your business has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind. These facts we’re recently published by Target Marketing online.

1. More than half of a person’s mobile phone usage is spent on apps.

2. Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.

3. The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.

4. 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.

5. 1 out of every 8 smartphone users will search for better pricing on a product or service while at the store.

6. 1 out of every 6 smartphone users will scan a barcode to learn more information.

7. In 2011, the use of QR codes increased by 300%.

8. 61% of smartphone users use their smartphone to make local searches.

9. By 2015, more people will access the Internet through a smartphone or tablet than a PC.

10. In 2011, the use of mobile devices to read emails increased by 34% while the use of desktop PCs to read emails went down by 11%.

11. 13.4% of a person’s smartphone usage is spent reading or sending text messages.

12. In 2012, there was a 55% increase in smartphone subscriptions.

13. 79% of people use their phone to make or influence a purchasing decision.

14. The mobile ad market is expected to grow to $22 billion by 2016.

15. In 2011, 17.7 billion apps were downloaded. By 2015, that number should grow to 108 billion.

16. In 2011, 33% of people accessed Facebook through a mobile device.

17. In 2011, 7.8 trillion text messages were sent.

18. Mobile coupons are 10x more likely to be used than traditional paper coupons.

19. 91% of smartphone owners have their phone within 3 feet at all times.

20. People who access Facebook with their mobile device use the social network on a more regular basis.

21. The average person will wait 26 hours before reporting a lost wallet. The average person will wait 68 minutes before reporting a lost phone.

22. 62% of smartphone owners will use a search engine at least once every day.

23. 61% of smartphone users will only look at the first page of a search engine results page.

24. 59% of consumers have been influenced by a mobile advertisement.

25. In the past 3 years, more than 300,000 apps have been developed.

More Articles on Mobile Marketing The New Frontier

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

Why Marketing List Broker…….

  • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
  • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
  • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
  • Accelerates sales by tying email campaign and website tracking to CRM system data
  • Creates and executes marketing strategies that support business goals
  • Lead generation and capture and marketing plan development

LIST BROKER

What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments.

WordPress Direct Response Website management

  • Internet marketing, SEO
  • PPC, Joint Venture, Event marketing,
  • Customer retention campaigns,
  • Marketing automation and optimization,

Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio

SMS Marketing

February 2, 2012 by · 1 Comment
Filed under: Buy Mailing Lists 

SMS is the Best Mobile Marketing Channel

With 87% of population of the US population owning a cell phone more companies and organizations use the medium to reach out for prospecting and communication with current customers.

SMS is the most effective channel for direct marketers because of its simplicity, expense and response levels. Virtually all phones are SMS capable, the channel can be reached by 5 billion subscribers worldwide.

Consumers worldwide will send more than 7 trillion SMS messages in 2011 and this creates a huge opportunity for marketers. It is estimated that 500 messages will be sent out by the average consumer. Ninty-five percent of cell phone users have SMS built into their agreement compared to 40% of all email solicitations and 90% of all test messages are read within three minutes of delivery.

Companies are using short code mobile marketing because it delivers personal, and actionable content to a target group that has opted to receive the message. Short code is 5 or 6 digit carrier-approved number that mobile phone subscribers use to send SMS messages.

This interaction helps both consumers and companies for establishing a relationship that is two-way. Short code campaigns are growing in popularity because of their simplicity and outreach. Many event marketers test short code in marketing campaigns to test different response rates.

TV commercials that direct viewers to a Web site to register for a contest and giving viewers the option to test messages in short code. Short code direct marketing campaigns have generated a triple response rate over other channels and short code will generate a much greater response of total entries when tested.

Campaign Mix

Mixing SMS with direct mail, TV, email and web will give your marketing a larger push and will create a bigger response since your covering all channels that your target market is most likely to be involed in.

EXPERTISE

  • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
  • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
  • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
  • Accelerates sales by tying email campaign and website tracking to CRM system data
  • Creates and executes marketing strategies that support business goals
  • Lead generation and capture and marketing plan development

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  • SMS List Building – Gather Both – Email and SMS Lists. If you are a newbie, you are probably starting from zero and don’t have an email list or a SMS list, so gather them both at once. Create a sign-up form with name, email and phone number …

  • SocialBulkSms.com – Website for Sale on Flippa: SMS Marketing … – SMS Lists – Each phone number has a keyword list such as, “Info” or “VIP” that separates clients campaigns into manageable bites of information. This makes it simpler to run multiple keywords for one client with one or more phone numbers.

  • Mobile marketing research – Saturday, 28 January 2012. Manage SMS lists and schedule sending – http://bit.ly/bSpSpV. Posted by Ben Richards at 04:00 … January (218). Manage SMS lists and schedule sending – http://bit… The trial is fully functional and offers every fea. …

Cheap Lists – List Broker Secrets!

April 5, 2011 by · 1 Comment
Filed under: Buy Mailing Lists 

The price of email marketing is definitely coming down and there are some highly responsive email lists that can be rented or purchased with heretofore unimaginable economy and scale. Even some of the most exclusive lists on the market are amenable to repeat usage at single use pricing for new renters.

If you search for lists on google it is still possible to hook up with some unreliable sources. If your willing to do your own research you can get a free two week trial with Lead411.

Lead411 was founded in 2001 and has grown 30% yearly since inception without accepting venture capital financing. They have some very good Business to Business lists that you can down load for a monthly subscription or you can do targeted advanced searches by title, industry and geography for free. You will need to copy and paste to spreadsheet program.

These cheap lists are impossible to quantify to industry standards. for things like:

1. Are these respondents?

2. Where did the list come from?

3. How often is the list being used?

4. Who is renting the list besides me?

5. Can I resend to the same audience?

6. Do I know how many were delivered?

7. What is the opt-out rate for this deployment?

8. Can I suppress my current customers for this offer?

9. Are there sufficient demographics to understand my responses?

10. Am I enhancing my brand identity when promoting to this audience?

These are some of the criteria that direct marketers need to understand their responses and replicate good results. For those companies that need to plan for the future and build a direct marketing strategy based on reality metrics, these lists are not the answer. You get what you pay for so if you want lists with impressive responsive track records you will need to pay the price.

Using Google to Find Business Titles and Industries

What price is considered cheap?

Cheap is not just a price but a set of standards to which good brokers adhere. You cannot always answer all of the ten questions above with every list but you should be able to ask and get satisfactory answers to the majority of these.

Reliable email lists can be rented from $35 per thousand to $1000 per thousand addresses deployed, depending on degree of specialization and quantity of target audience.

For more information on finding e-mail lists at attractive prices call me at 1 (888) 889-0552

Service Description

Let me use my research methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

Email address: Email: Tim G. Little

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  • Cheap Mailing Lists | Cheap Mailing Lists Provide Added Value – The quality of a mailing list is a key element in the effectiveness of cheap mailing lists. The term”cheap mailing lists” is a subjective term. If you say”cheap mailing lists” and mean inexpensive mailing lists, you could mean”cheap mailing lists” that are not inexpensive compared to bad”cheap mailing lists”? On the other hand”cheap mailing lists” that are inexpensive when compared to very expensive but high quality mailing lists, might be what you are thinking.

  • Mailing Lists – Direct Mail Marketing – DirectMail.com – Mailing List Click Here For Mailing List Pricing. Business List return false;”> Tell me more Consumer List portalId=portaltest1″ onClick=”pageTracker. href); return false;”> Tell me more New Homeowner List Tell me more New Mover List Tell me more Mortgage List Tell me more Search Specialty List Tell me more Can’t find what your looking for?   Visit our Specialty List page.

How To Find “Cheap Mailing Lists”

February 14, 2011 by · 1 Comment
Filed under: Buy Mailing Lists 

Some Internet Providers offer free Email Lists for their users as do some universities and colleges for students and staff. Many of the Free hosting services listed below have advertising placed on every message that comes through the lists.

From comp.mail.misc Internet Mailing List Providers:
“To find a LISTSERV sponsor, write up a draft proposal which describes the list you’d like to create and mail it to LSTSRV-L@SEARN.SUNET.SE. Mention in your message that you don’t usually follow those discussion groups, so could responses please be mailed to your private address. Please only submit your proposal once. If someone is willing to host your list, then you will hear back from him or her. Repeated proposals for the same topic are only likely to annoy the readers of the list and may make them less likely to want to take on new lists. For more detailed advice on this process, send the command GET NEW-LIST CREATE as an e-mail message to the address LISTSERV@VM1.NODAK.EDU.”

  • America Online’s Internet Mailing List Requisition Form — Free. AOL will host select LISTSERV® mailing lists as part of their Give Back To The Net program.
  • ListService — Setup from $30 on up and $10/month for hosting.
  • majordomo@ArmispianSystems.Rossland.bc.ca – Free or by donation. No web page available at this time, via email, contact: majordomo-owner@ArmispianSystems.Rossland.bc.ca for more information. From the service’s owner, Jessica, with permission: ” No setup fees, list run largely by donation, large lists may require a specific ‘donation” in order to be maintained, as the load on the server may be significant enough to warent it, topics will be screened by me (ie. I have some standards, but can’t really say what they are), and anyone who is just looking for free hosting, may be better off trying some of the larger sites. Really, I’m willing to deal with quite a volume of requests, but if a person wants a list ‘now” it would be best to go with something like yahoo, or something as from my understanding you can setup a list and have it running in very short order (matter of an hour?),which is not true with my setup, you have to deal with the rotten human who sometimes makes mistakes when setting up the lists”
  • Milepost1 — Hosts LISTSERV? lists. Setup fees start at $5, lists run from $1/month on up.
  • MiloMail — Free MiloMail Free email Communities, join a list or create your own.
  • Net Atlantic — Online Discussion Group Hosting
  • North Star Technical Services Mystery.Com — Majordomo list hosting. From $5/month on up.
  • Petidomo — CyberSolutions Petidomo email list hosting.
  • SkyLists.Net Virtual Communities — “Start your own online community with SkyList Through our unique combination of Internet tools and services, we can help you plant the seeds of a virtual community, and nurture them to fruition. SKYLIST.net prides itself on professional service, technical excellence, and confidentiality. We work closely with our clients to develop a community which matches their needs and exceeds their expectations. If you are serious about your Internet mailing lists, you want SKYLIST.net. All lists include a web subscription form, searchable archives, bounce handling, and more.” Basic Setup Fee: $250 setup fee for the creation and configuration of your list. This includes importing up to 1000 addresses as well as all email and DNS configuration. Special circumstances may involve additional setup fees and ongoing costs [or less, I’m told, so email their sales department with your needs] are based on the type of list and size of the address list. All lists are billed according to the peak number of subscribers each month.
  • SohoMart – Free Hosts Majordomo lists with adds on each post..
  • SparkList — Host Majordomo email lists. Setup fees from $25 and list hosting for $1 for every 1000 messages, $50/month Minimum
  • TalkList — Setup fee is $20 and from $5/month on up for list hosting plus as low as $5/month .. archives cost extra
  • Think Coach — Majordomo mailing list hosting by one of the developers of Majordomo 2. Software: Majordomo version 1.94.4.nb2 or Majordomo 2 “.. offers Mailing lists configured to exactly meet your needs, with virtual hosting under your own domain, automated bounce-handling and automated web-archives, whatever is desired. If the many configuration options of Majordomo don’t allow you to do what you want, I know Majordomo well enough that I can easily modify the Majordomo program to do exactly what you want it to do. ” Starts at $15.00 per month for hosting the virtual domain (with any number of mailing lists), plus $0.40 per month per megabyte of online disk space, plus $0.025 per megabyte of data transfer, plus $30.00 setup fee every time you need me to change something (like e.g. setting up a new list, or changing something about the configuration of the list which you’re not able to handle yourself).
  • Topica — Free Offers free email lists, but is not disabiled or all browser accessible. Also known to spam, and to subscribe people without their knowing.
  • VPMail — Free Trial List from Australia. After the trial period cost run from around Aus$0.40/day on up
  • Your MailingListProvider — Free and fee email lists

If your looking for some high response high quality lists be sure to call me first since I will give you free advice.If your looking for some high response high quality lists be sure to call me first since I will give you free advice.

Tim Little, Publisher
1 (888) 889-0552

Click Here for list inquiry!


Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!

Postcards are essential and should be included in your 2011 marketing plan

Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

This is a fantastic source for finding targeted niches, works the same as Google and will give you data cards and pricing on over 60,000 response publication driven lists.

A Wonderful Source for Keyword Driven Lists

More Sources For Cheap Mailing Lists

  • Cheap Mailing Lists | Cheap Mailing Lists Provide Added Value – The quality of a mailing list is a key element in the effectiveness of cheap mailing lists. The term”cheap mailing lists” is a subjective term. If you say”cheap mailing lists” and mean inexpensive mailing lists, you could mean”cheap mailing lists” that are not inexpensive compared to bad”cheap mailing lists”? On the other hand”cheap mailing lists” that are inexpensive when compared to very expensive but high quality mailing lists, might be what you are thinking.
  • opt in email marketing service, get hits, mailing list software … – www.emailsondemand.com,opt in email marketing service, get hits, mailing list software, mailings manager software, mailing lists cheap, mailing lists databases, mailing lists for purchase Want to start your own online business but you …
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  • Modavox Reports Record Second Quarter 2006 Results – LeadsPlease makes it fast and easy for businesses to search through millions of mailing lists for sale, then find their perfect customers and buy cheap mailing lists online in minutes. …

Mailing List Company Secrets

February 9, 2011 by · 1 Comment
Filed under: Buy Mailing Lists 

Direct Marketers

have been using mailing list company’s as a business tactic for years and the Internet has created many new opportunities for small and large business alike.

Not only can you now purchase direct mail lists from a mailing list company, you can also use the services of email list brokers to get that illusive e-mail address for faster and more convenient communication between you and your potential customers.

The key to successfully using a mailing list company is making the company work for you.

Having a targeted list is the first key…

The more specific the details you provide the email list brokers, the better and more useful the list they will provide you with.

Email list brokers use specific variables in their search and list compilation process and by working closely with these brokers, your list is going to be as close to perfect as it can get. The list broker will provide you with a data card with pricing per thousand, demographics and the tiny details you need to test the best results.

A good mailing list company will be one that has worked with lists targeting the same type of clientele you are looking for. Your broker can usually find a mailing list company like this by reading some of the feedback customers have left about the company as well as get a good feel for how well these email list brokers know their job.

A good understanding of search and list compilation techniques is a must and the mailing list broker can usually uncover this information about the list company should know what techniques have and have not worked in the past in order to provide you with a good, comprehensive list of clients.

Once you select your list be sure to test the list using Postcards.

Postcards are essential and should be included in your 2011 marketing plan

Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

Additionally you can find email list brokers like me I will give you free advice when you are ready to make that decision that will help you design your marketing materials as well as mail them out for you on your behalf.

These are usually full-service companies and while you may not need email list brokers that are quite that sophisticated – let alone afford them if you are small company – it’s good to know that they are out there. You will pay the same price for the list regardless if a list broker helps in locating since the list broker commission is included in the list price. Get the advice of the experts actually for free since you will pay the same price regardless.

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Direct Mail Lists Today

December 27, 2010 by · 1 Comment
Filed under: Buy Mailing Lists 

Renting Mailing Lists

After you have found an organization offering lists, search their catalog or talk with a listing broker on the phone. Share your ideal client profile; who are you targeting? The list brokers will suggest several lists and email or fax you data cards.

Such cards give you the info about their email list: who is renting it, whether it’s compiled or response, and data selects available. Data selects are optional approaches to start using a computer to reduce by far the most likely prospects to react on your offer. Select occasionally includes age, gender, products purchased, or recent shopping behavior.

Lists use a base cost per thousand.

Typically list companies will not likely rent less than 10,000 records, so grab the cost per thousand records, multiple that by 10, and that offers you the minimum income you will need to commit to an email list. There may be additional charges added on for assorted selections so they can actually generate their email list from the computer.

Thinking outside the box with Direct Mail Lists


Ensure that their email list may be updated recently. Good list companies run their lists through several databases extracted from the Direct Marketing Association and also the US Postal office shooting.

For example B2B Data Group not only has the most extensive Business to Business lists but also includes an international email or cell phone to generate some leads for your business.

Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!

Service Description

* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales

Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.

Telephone: Call (313) 269-9951

Email address: Tim G. Little

Like for example , detaching the names of deceased persons, updating lists with the new addresses of people who have moved, and suppressing (removing) individuals who have requested to become within the “Do Not Mail” list or preference list from your Direct Marketing Association.

Doing this may add costs from the outset of the list rental process, but consider the money wasted mailing pieces to the people who cannot respond. If they’ve moved, died, or hate pre-approved offers, why mail for them from the start? You’re spending money on the creative design, the printing, the mailing house costs and postage, so save the bucks and do not mail to people people.

Testing of Direct Mail Lists

Although minimum amount of names on n a typical direct mail list rental is approximately 5,000 to 10,000 names, many companies will help you to rent a smaller segment for testing. Be sure you code your direct mail pieces with a unique cell phone number, source code or permanently to track responses to help you see which list performed the top.<p>

Mailing lists are rented for just one time use or multiple, unlimited uses. You will end up asked beforehand to specify which use you intend and a lot companies request a sample mail piece. prosecution, fines or both. It may not be pretty.<p>

Direct Mail nowadays

Direct mail has been around since the late 1800’s when catalogs opened a whole lot of new goods to rural Americans. Although many consumers have moved their internet shopping, many still prefer to take a look at an old-fashioned catalog before buying. Direct mail can entice and invite consumers to see a website to order.<p>

A good mix of old-fashioned direct mail marketing, postcard marketing, and also a robust website with search engine marketing methods of system is a winning combination to buy, retain that will create loyal customers – and produce profit the process

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Where do You Get a Mailing List From?

December 22, 2010 by · Leave a Comment
Filed under: Buy Mailing Lists 

So where do you get the list from?

There are many companies which act as brokers. They are experts who handle the mailing lists of many companies and deal with the inquiries and orders for the rental of these lists by others.

The list broker can help you in finding a legitimate list that isn’t something that is copied from the Internet. Rather an active group of prospects with an interest in a niche.

Often they specialize in a particular area such as health products etc so pick one that offers lists in your own niche.

Note that in nearly every case you can only rent the list and not buy it and normally you only rent it for ONE mailing only. Why? Lists are very valuable commodities and once you have a worthwhile list 5,000 names are a set standard minimum for most list managers.

You can rent out your list via a broker. You get paid for the hire of your list (by the broker) and the broker takes an agreed percentage as his/her commission. This is usually around 20% since many people first test a list this amount is usually small. For the best Business to Business lists

Detecting inappropriate use

All lists are “seeded” That means that at least one address will have a hidden code in it, perhaps with different initials each time and this particular address goes to a “friend” of the broker. If the same “change” is used twice they will know the list has been used again. Sneaky or what?? And you will be barred!

The Better Lists

With the better response lists like magazine subscribers or customers that purchased high ticket items.

You will have to submit an example of your advertisement to the broker who will in turn contact the list owner to get approval to loan out their list. The reason for this is that the list owner is only too happy to hire out the list to someone who is offering a different product in the same niche as their own.

However they will not want to see a product which is in direct competition to their own offered. For example if you are offering information products about oriental cooking then you wouldn’t wish to loan your list to a person specialising walleye fishing. That is too close to your products. For Great Business to Business Lists be sure to check B2B Data Group for counts

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Mailing List Brokers Business Mailing Lists Consumer Medical … – We use our in depth knowledge of direct, email, and internet marketing to help you find new prospects and customers; turn your customer mailing list into a profit center through list management; plan successful direct marketing campaigns; and get the most from your marketing investments through cost effective high-tech services. We are ready to become your marketing partner, working together with you to produce measurable marketing results. Better Homes padding-left: 10px; padding-top: 10px; line-height: 15px;”>AllMedia, Inc.

Prospects Influential Inc. | Buy Quality Telephone Mailing Lists … – We represent over 70,000 direct marketing lists available worldwide, including Business Mailing Lists, Business Telemarketing Lists, Consumer Mailing Lists, Consumer Telemarketing Lists and Consumer SMS/Texting Lists. We also offer Opt-in Email Lists, Specialty Lists and Multi-channel Lists for both Business and Consumer contacts. Help our clients achieve maximum returns from their Direct Marketing efforts by recommending and then providing the best quality Mailing Lists, Telemarketing, Opt-in Email and SMS/Texting Lists available.

List for Small Entrepreneur

November 3, 2010 by · Leave a Comment
Filed under: Buy Mailing Lists 

Building your consulting practice or small business

From the expereince that you gained from past employment or professional degree like CPA or Law Degree.

Starting a new company can be a tough decision, it was learning how to maintain and grow my company to where I wanted it to be that I needed help with,
building your client base from freinds and family and then eventually growing with direct mail programs that target your small consulting business.

For example if your trying are testing different segments like cosmetic surgeons in Chicago in need of a CPA or financial products you would first define your list selection by. Business to Business, than title like President or owner than by income or number of employees and finally by city,state and zipcode.

The Small Business Administration says 50 percent of all small businesses fail within the first five years. But, according to a Dun and Bradstreet study, 90 percent of successful businesses say they sought out expert help.
Get that help through the building of your business with direct marketing lists,program provided by Dun and Bradstreet that uses nationally recognized small business experts to help small business owners succeed.

Entrepreneurs

face new challenges every day the normal headaches like overdue payments, materials that don’t arrive on time, employees who don’t show up for work, and more. It’s easy to feel daunted and become paralyzed. Often, just taking one small step in the right direction will get things moving to really take off.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

Direct Marketing Email Lists

Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’s direct marketing resources can make all the difference in the success of your campaign.

Target your Audience – It’s tempting to try a little bit of every type of advertising that’s offered to you. But with limited budgets, entrepreneurs end up with a tiny presence in each. Instead, select a few mediums that really reach your target audience and that you can afford to establish a presence in by using frequency and larger visuals.

Set Goals –

What is your higher purpose for being a small business owner? What matters most to you? Write down your answers and keep them close at hand. Share them with your business partners, allies and friends. Remind yourself of them when you pick up the phone, when you face rejection, when you squeeze in another sales call on the way to pick up the kids.

Sell Hope First –

Many sales professionals make the mistake of getting caught up in trying to sell the features and dimensions of their product first – rather than
engaging with the customer around their hopes and dreams, about what they hope to accomplish. It’s important to understand the bigger picture in positioning yourself with a client and in the marketplace.

More Dun and Bradstreet small business information

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. from your neighborhood or across the country you choose or call me for more details buy mailing lists Business Information at Hoover’s

How to Choose a Mailing List Broker

October 29, 2010 by · Leave a Comment
Filed under: Buy Mailing Lists 

Determine ROI

If you are a sales professional or a direct marketing manager on the search for a mailing list broker, there are several factors you must consider to ensure you make enough funds to cover your initial marketing investment and profit in the long run.

You can write a marketing plan and do some projections in Excel to determine your desired return on investment.

This is simple to do you simply place your costs and revenues into seperate columns and list all of your expenses related to the mailing and than estimate your response rate by how many customers you will need to breakeven.

Breakeven Points

Remember that seldom do you breakeven in acquisition mailings you must plan ways to gain revenue by upselling and cross selling complmentory products after the initial sale.

Think Lifetime value

Look at lifetime customer value, while there are number of different brokers available on the Internet today, it is fair to say not all mailing list providers are created equally.

How To Score A List

With the premise of making money simply by providing names and physical addresses of consumers, there are a number of list providers who fail to update their data and offer the quality customer service you would expect when paying for a service.

Search for a Broker

If you are searching for a broker, research reviews on the company as well
as pricing to guarantee your overall marketing program success.

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Determining which mail list you prefer as far are email contacts and postal addresses is a large decision when choosing a lead generation company.

While mailing campaign are universally known to take more time to plan and cost more to roll out, they are also known to average a higher return on investment and overall net revenue.

While this may seem out of the ordinary because of the increased costs of printing mailers and postage, the average response ratio for a postal mailing
application tends to be five times higher than an email campaign.

While the costs equally as high, the response will generate a new form of business that will increase your customer base and retention.

Email mailings tend to generate a much lower response rate unless you are able to personalize and make a compelling offer like 30 days free with money
back guarantee.

The success of either a physical or email campaign will depend entirely on the marketing material sent, quality of list purchased, and your marketing efforts.

If you are able to find brokers that know how to target your marketing niche and define the type of clientele you are trying to reach, you will have a better chance for marketing success.

Ask About Their Specialty

Avoid list brokers that advertise the quick sale, and always be sure they are able to provide you with a reasonable product for your investment.

In this current economy, marketing plays a vital role in whether small businesses are able to stay afloat. Do your research as a business owner, and find a reliable provider with accurate lists and quality customer satisfaction guarantees.

Online Mailing Lists

I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

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How To Order Targeted Mailing Lists

October 27, 2010 by · Leave a Comment
Filed under: Buy Mailing Lists 

How to order residential mail list

If you would like to purchase targeted mailings lists you should first understand where these lists come from and how they are derived.

That way, you will have a much easier job of deciding exactly which type of list would be most beneficial for you. Lists will be gathered from various sources, thus knowing exactly who you want to approach will help you to know which list to choose when a selection is given.

Cheap is not better

Cutting costs in list purchasing is the biggest mistake you can make know where your lists compiled from publically available information. These are usually referred to as compiled or researched lists; names from these lists are obtained from public files such as shareholder files or professional registers.

These are often quite broad lists though can be helpful when looking for leads in a particular industryBusiness Information at Hoover’s

Many people subscribe to different magazines or newspapers

Including online magazines. Some people pay for these subscriptions while other sign up to receive free copies. These lists are helpful if you are looking for leads with specific interests, such as those who regularly subscribe to financial magazines or sports magazines. Standard Rates and Data includes all of this information.

When people attend exhibitions or trade shows they frequently fill in different information about themselves or their companies. These are great lists to obtain if you are looking for specific business lists, targeting a certain trade or segment of the business sector.

How to Purchase Residential Mailing Lists YouTube

A very common list is derived from electoral rolls and census participants. These geo-demographic lists usually contain a lot of data about people living in specific geographic regions and are useful if you are targeting a specific local area.

Aside from knowing the sources your list comes from, it is also a good idea to check out the reliability of the data included on the list. Most list distributors acknowledge that anywhere from three to six percent of a list will contain invalid contact information.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
More great articles on targeting mailing lists:

  • Make your mailing lists work for you with three easy strategies … – Watch this video to learn how easy it is to create targeted mailing lists. Build business mailing lists or residential mailing lists online! Visit http for more! Video Rating: 0 / 5. Author: senang on October 26, 2010 Category: Php …
  • Why Targeted Mailing Lists Are So Important For Print Marketing – Print marketing and targeted mailing lists go together like peanut butter and jelly – OK separately, but amazing together! In fact, one might even say that without a targeted mailing list, there’s no point in even bothering with print …
  • Targeted Mailing Lists – How To Determine The Makeup Of Targeted Mailing Lists. If you are interested in buying targeted mailings lists you should first understand where these lists come from and how they are derived. That way, you will have a much easier job …

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