Improve Email Response With Great Offers
Sort out into two seperate files of equal size, with similar elements.
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Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused list selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!
USPS Summer Sale – Hurry!
Use the Summer Sale to reactivate customers or prospect for new
The USPS Summer Sale is scheduled for July 1 to September 30 for standard mailing customers.
This is how the sale works, for every piece a company mails in excess of 105% of what it mailed during the same time period in 2009, the USPS will provide a 30% postage rebate.
Specific requirements and rules of the Summer Sale are available from the USPS.
Your company can take full advantage of the Summer Sale and use it not only as a way to increase acquisition mailings, but to also achieve a reactivation strategy.
Direct marketing theory…
tells you that its costs significantly less to rebuild profitable relationships with former customers than it does to find new acquisition names, as former customers are already aware of your company and products.
This is what makes the USPS summer sale so attractive
By reducing postage costs by approximately one-third on the incremental mail volumes, it reduces the break-even point on these mailings.
Determining which former customers should be included in your reactivation efforts requires a close look at a couple factors.
The mailing list must be accurate, meaning potential delivery issues such as
non ZIP+4 coded, missing or invalid secondary number, vacant or seasonal should be identified and most likely dropped prior to mailing. Remember after one year 20% of the population moves so make sure you have the correct address,
Those planning on taking advantage of the USPS Summer Sale should consider expanding reactivation mailings.
To make these mailings even more effective and beneficial, do not mail records with deliverability issues and try to mail only those with name and address verified using a third party service providers’ data assets.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Social Media Needs Accountability Measures Like Direct Mail
Interactive marketers….
Need to start holding social media accountable.
Direct marketers have always been under close scrutiny to at least break-even for their direct mail campaigns.
The return on investment occurs from the back-end, through renewals of magazine subscriptions, memberships.
Many times, interactive media marketing professionals become impressed with the technology or traffic potential without considering the potential for return on investment instead of taking an analytical approach that will ultimately facilitate its development.
Set Simple and Clear expectations
Too many social media marketing programs lack clear and specific objectives and define the purpose.
Every program that leverages the social Web should have a defined call to action that can be evaluated against a specific outcome, whether a purchase, subscription or other track-able action.
Many times blogs or mobile campaigns include strategies to penetrate social media followers of prospects.
The call to action must also be assigned a value that is well defined. Increasing my number of Twitter followers is only a valid objective if you first define the value of the fan.
Once calls to action are clear
Be sure the program offers transparency into the number of conversions driven by social media.
This is the number that will support future investment in new channels.
Positive Reinforcement
The real opportunity on the social web in 2010 is turning customers into affiliates. Marketers can no longer rely solely on direct programs to deliver their message to prospects.
The message should be seeded with incentives to act as affiliates within their social networks. Marketers must test relevant incentives and determine what motivates their best customers to recruit new ones on their behalf.
Don’t Get Lost in the Hype
It is easy to get excited about social media’s potential, but too much excitement can create false hopes about the real potential that prevent you from accurately identifying strengths and weaknesses as a marketing channel.
Reach:
When an advocate shares, how many people do they engage, how many emails do they send, how many posts, etc?
When a marketer shares, how engaged is their network and what are the click-through rates from invitations?
Monetary Contribution:
Watching metrics closely will allow your organization to optimize programs and ensure continued investment in social media.
Holding social media channels accountable will enable them to become an integral part of the direct marketing arsenal.
Social media must rely on us for expectation setting, incentive development and analysis/optimization – only then can it be as transparent as other channels and garner a larger portion of the marketing budget.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Six Items “Direct Marketing Email List” Must Include
Building Relationships…
Connecting with e-mail subscribers by providing excellent service, relevant and timely information that aids their buying processes and creates affinity.
To serve your email subscribers effectively, you must become attentive to their needs.
And one of the smartest things you can do to meet their needs is create a preferred customer benefit landing page where you can direct your best susbcribers to that will identify their needs and interests by telling you what offers and preferences are.
Armed with this knowledge and equipped with the right email communications software, you’re now prepared to “serve” your subscribers by delivering personalized email content bases on the preferecnes they told you that they want to receive.
What makes a good subscriber preference page?
These are some examples:
- Keep your survey or questions requests to a minimum. Ask only for the information that’ll be used to deliver content and offers relevant to subscribers’ needs.
- People are busy and don’t have the time or desire to answer questions
- unless they see a clear benefit.
- Explain the reason you need this information or how it will benefit them.
- Most consumers and business professionals are very sensitive when it comes to providing information about themselves or their companies. Explain how their information will be used.
- Guarantee confidentiality and privacy. This is boilerplate material subscribers want to know that the information they provide you will be kept private. They need to know they can trust you to keep their information confidential and not share it or sell it to a third party. Be clear that you will protect their privacy
- Simplify the data capture form. Design your data collection form for ease of use. Simple click with a clear benefit like a free download that is relevant to their needs.
- Promote the simple landing page on your Website and in emails or any other correpondence you email. The welcome email is the most important email you’ll send because it sets the tone for your relationship with subscribers.
- Keep up to date with your subscribers’ needs. Over time, consumers’ information needs to be updated. At least once a year, send an email specifically to invite subscribers to update their preferences.
This lets subscribers know you care — and
keeps them engaged.
Until next time, here is to your continued success!
.
ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Direct Marketing Email List Tips
Email marketing is now mainstream digital marketing
Email marketing continues to evolve and the old business models of batch and blast is far behind us and list segmentation and the new direct response marketing tool is Website analytics.
The Email Evolution Process
As part of this email evolution process email also seems to become the most subtle direct marketing channel. We are a gentler creature of the digital age.
The new age of email has evolved into targeting people who know and understand who we are and how we can bring value to their lives.
E-mail can be used in many business to business industries including metalworking tools, mining and construction equipment e-mail can be used to support customer satisfaction and loyalty and to develop a stronger on going relationship.
E-mail is now being used to drive educational programs for online training the e-mail could have link-backs to Website for product demonstrations.
Customer behavior has changed
Marketers need to find out how their customers want to be engaged with.
E-mail can be an effective way to bridge to generate loyalty by providing helpful and timely information.
Email is good at taking the consultive approach and gives people what they need and in return they remain loyal to you.
The is the new age subtlety and the consultive sale and interject something of value to your customer base
Until next time, here is to your continued success!
.
ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
E-mail campaigns and List Building
Content is king!
What I mean by that it is simply that the more content you have in each e-mail the better you look in your customers’ eyes. Most people when they’re building a list make the same mistake simply because they don’t know any better.
It applies to any list building business.
You have to start thinking like your customer or prospect is thinking. Since these people really don’t know you at all yet. They don’t know anything about you yet you have no credibility with them. In order for somebody to buy something from you they have to know you, like you, and to trust you!
If a customer comes to your Website you normally don’t have instant credibility unless you own a brick and mortar business or they purchased from you already online.
On the Internet it’s a totally different
So what you have to do is let them know you, get them to like you and then they will trust you. What you really need to do is set up your first initial emails so they give the person a little information about you personally, your business and maybe even some stuff about your family.
In other words you need to let them get to know you. So the first one or two emails should be set up this way. To build rapport with your customers
I will usually try to give them some free information that will help them in one way or another. A white paper or e-book there some place that we can get that stuff?
That’s a great question. And yes there are places on the Internet that you can get products very inexpensively or totally free that have a really good value for your customers.
Structure of the email offer
The structure of an E mail offer is actually no different than the structure of a direct mail offer. You need to do four things to be get there attention, interest, desire and action.
Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
List Building Fast and Easy – Tips and Tricks
There are several different ways for a business owner to build their list.
FREE Advertising Made easy for Brick and Mortar Business!
To build a list of buyers only, simply change the header information on your cash register receipt and your credit card terminal (you can call your credit card company and company that prints your receipts and simply ask them to include your Website address) and put their new website on the receipt.
It should say something like this: “For preferred customer discounts and coupons go to their website.com.” Just about everybody looks at their receipt.
Everybody also wants to be a preferred customer or get discounts, so a large percentage will sign up on your site. You can e-mail your customer file and prospective file.
Since they have a receipt they bought something! Since, this is the most responsive group that you could ever e-mail because they have purchased from you and there is a synergy or relationship that you started.
How to Cut Your Ad Budget in Half and Raise Profits Simultaneously
You can spend some time here but once they grasp this concept, it’s instant. If you can cut your advertising budget in half simply by using emails to advertise to their buyers list instead of spending 3 to 4000 for a full page ad in the yellow pages.
You can actually cut down on much of your advertising other than low cost or free methods on the Internet.
How to Add an Auto Responder Form to an Existing Site
If you have an existing web site and no lead capture mechanism they can add one to their current site. There are two ways to do this. The first way is a static inline form. The second method is a light box form that does not interfere with the layout of their current site. This is really simple to do.
Refer to Aweber tutorials for to learn how to do this.
Starting Your Site From Scratch
If you don’t have an existing site, you absolutely need to get one.
Approximately 12,000 people a day are joining the Internet for the first time! Internet spending increases by over 300% every single year. If you’re not on the Internet, it’s costing you thousands.
Over 90% of small business owners currently only have a static Website without a direct marketing capture mechanism.
What this means is that there is no lead capture mechanism in place to take advantage of any traffic that is driven to the site. Most businesses have an informational website only. Which means that it’s not making any money no matter how much traffic you drive to it.
Explaining Re-direct for Lead Capture
Aweber also has an automated re-direct built into their thank you page. As soon as the prospect fills out the form, they are instantly re-directed to the page of choice.
E-mail Campaigns and Content
A good auto responder system will allow you to set up all of your sales campaigns as far in advance as you wish. If you know what sales you’re going to have quarterly, you can load them all and let them go out automatically timed by you!
Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Secrets to List Selection – How Not to Fail
Nearly 50% of the success of your direct marketing program rests on your list selection.
With over 60,000 lists on the market it’s easy to feel overwhelmed. You must decide which lists will deliver your message to your target customer.
Whether it’s a segment of your internal list that you collected from customers when they purchased online or an external list, the list you use for direct mail, email or telemarketing is critical. This lists represents the universe of people to whom you are going to present your offer.
Is your offer relevant to the people you present it to?
You need to ensure that the list is composed of your target audience before developing your campaign. This is why that nearly 50% of the success of your direct marketing campaign depends on your list selection.
The offer
The offer is almost as important as the list and of course, your product, solution or service must be useful, timely and priced appropriately for your target market.
Remember that the right list and the right offer will generate responses even if the creative is poor..
The creative needs to express your offer in a clear and compelling manner that will gain the attention of your target audience but if you get the offer and list wrong than your certain failure.
There three types of lists:
- Internal Customer/Prospect Database
- External Response Lists
- External Compiled Lists
Your customer database either contains active or inactive customers and is going to perform better than any external list that you could ever purchase. Your database is evolving and changing and constantly eroding active customers unless you are constantly renewing, up-selling and cross-selling like a magazine publishing or membership sites.
Response lists
These are people that have taken action to get on the list like paid magazine subscribers or active membership sites. These could be special interest and respond well to direct mail offers that serve their niche. These lists will generate the highest response rates since the synergy or relevance is there.
Compiled lists
Come from public records with specific demographics like women over 50 that battled with breast cancer. These lists tend to perform the worst and maybe the hardest to convert.
Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more detailsbuy mailing lists Guaranteed and a 100 free leads if you open an account today!
Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
Telephone: Call (313) 269-9951
Email address: Tim G. Little
References and Project Portfolio will be Provided on Request
5 Hot Direct Marketing Trends “Direct Marketing Ideas”
How your business can earn an edge with these new trends!
The current recession will have a impact on the direct marketing industry in the years to come and some of these trends include….
Mobile marketing – major retailers and chains like Subway and Dunkin Donuts have been perfecting this direct marketing channel with coupon offers and making offers to customer Facebook and Twitter followers to tap into huge customer networks. The smartphone also has e-mail GPS capabilities and 90% of all american own a cell phone. 70 million US consumers use their cell phone to access the web.
Social Integration
Social networks are expanding into e-commerce and companies can now listen to customer needs through the social networks. For example Facebook’s marketplace allows anyone to post their items for sale and people are following each other within their networks to new trends in the marketplace.
Personalized Marketing
Draw as much information as possible from your customer database and integrate with social and mobile marketing. Understand the buying trends and habits of your customers with digital technology you can use variable information to include personalized data into your direct mail, email, mobile and social networking channels.
Marketing Automation
Using technology to follow-up and interact with prospects and customers. Integration of databases into Websites to collect customer information than trigger a series of letters in follow-up to customer buying behavior. Automating the simple tasks allows marketers to free-up time to work more on strategy and tactics analyzing customer data.
Targeting your Direct Mail
Using direct mail better by targeting prospects that have a specific need for a product. This need was researched by observing if customer has purchased before (in last 90 days) by credit card and is comfortable purchasing online and has a specific problem that your product addresses.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Business to Business Lead Generation
Business to business marketers mail only a few thousand pieces because they are in niche markets…
The market for society of manufacturing engineers is a really small market with only a few thousand with manufacturing titles.
The universe for business to business lists are usually small and this has many dis-advantages since the narrow niche doesn’t allow you to test markets like you can with consumer lists.
With these small quantities, the number of variables that you can test are usually very small maybe only a few hundred pieces. Because of this marketers must rely on multiple marketing channels and direct mail is usually a small portion of.
Lead Generation Measurement
With lead generation mailings you get the prospect to express an interest and the sale is closed by the salesperson. In the typical mail order direct mail package the direct mail package must do the entire job of selling.
Why Do We Need a List Broker?
A large number of business to business marketers rent mailing lists directly from trade publications themselves and other list managers instead of relying on a list broker.
A good percentage may not even know that a list broker exists for this exact purpose or what a list broker does or why to use them instead of renting lists directly from the owners.
Always use a list broker
Otherwise your could be shooting yourself in the foot because:
- The broker does the list research for you for FREE
- You do pay unless you rent the list
- The list owner pays the brokers commission
- It costs the same to rent a list from the broker as it does renting direct from the owner.
When you want to mail to a particular industry or market segment you maybe shooting yourself in the foot by calling directly to a leading trade journal instead you should call a list broker.
You may feel certain that the trade journal list is the best and this is the only list that should be used, but more often than not this assumption maybe wrong.
List brokers can find lists reaching your market that you didn’t know existed that may outperform you trade journal list that you were certain would work the best.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
FREE eBook “Boost Sales With Lists”
