When You Purchase Mailing Lists, The Key Factors

December 31, 2009 by · Leave a Comment
Filed under: Buy Mailing Lists 

The Art of List Selection

The four main criteria for selecting mailing lists:

  • Demographics – age, sex and income criteria
  • Psychology factors – lifestyle music, habits, hobbies and leasure activities
  • Email order characteristics in relation to Website and owner
  • Physical characteristics

Starting with an explanation of demographics for consumer lists includes information in your database of who your customers are and where they live. Individual information can include income or family income, age head of household, education normally the head of household and age and sex of children.

Household demographic data can include type of dwelling, length of residence, value or worth of home and geographic information. Telephone and car registration 93% of all US residents own a cell phone or 70% have car registration and approximately 20% have an unlisted phone number.

Psychology factors – of prospective lists include: What type of books do they read, what products do they buy, what they do in their leisure time, what organizations or clubs they join, what charities do they support and what political petitions are they willing to sign.

The factors that influence a prospect to buy include are both demographics and psychology factors.

The e-mail factors or segmenting factors when purchasing lists include how recently this prospect purchased something or last item purchased, how frequently they purchase and the dollar amount that they spend. Segment each and everyone of these factors when acquiring high response lists. These tend to be higher quality response lists that you can purchase through magazine subscriptions or donations made to organizations.

Physical characteristics – this relates to the currency of the file or how often they update their records, how many bounce backs you get from email blasts or un-deliverables from mailings because of lists not being current or checked for accuracy on a monthly basis. List compilers should guarantee the accuracy of their email or snail mail lists for example anything less than 2% bounce backs from emailing or non-delivery for direct mail list should be the terms for a refund.

Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.


Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Before You Buy Mailing Lists

December 29, 2009 by · Leave a Comment
Filed under: Direct Marketing Lists 

What You Should Do Before You – Buy Mailing Lists

The measure ability of direct marketing is such an important element of this business that the word testing is commonly used. Good lists are the lifeblood of successful direct mail.

Everyone compiles a list

I’ve got a little list, can be said by everyone because everyone of us compiles lists of friends in Facebook, Twitter or your Outlook contact lists as well of lists of favorite songs, cell phone numbers and books.

Prospecting for new customers is a science as far as selection is concerned and measurement of response is absolutely essential because this is a field unique among all fields in marketing.

The difference between success and failure can be something as small as a fraction in 1% of a 100,000 mail or email blast mailing. Prospecting in direct mail and email comes down to large differences in small numbers 1/1o of 1% in relation to a 100% whole.

The universe for email and mailing lists are hundreds of millions for consumers in the US only verses millions for business to business lists.

Why Test?

  • To determine which activities will produce more profit
  • To determine which activities will produce less profit

There is never and end to testing in direct marketing since everything is always changing. Much of direct mail testing relates to prospecting for new customers and there are some basic ways to improve response when testing

  • Increase response per thousand
  • Increase average sale
  • Increase order margin
  • Decrease credit loss
  • Decrease the cost to mail
  • Decrease the cost for fulfillment

The rules to consider when planning a mail campaign:

  • Always split every mailing that is meaningful to you, test a group of new lists by demographic data
  • Only test one element at a time in a series of experiments like one offer is made to one list
  • Concentrate tests first on markets (lists) and then offers
  • Do not set a price for the market – the price is the single most important element in the offer let the market decide on price by testing
  • In split testing test prices both high and low where you think the market will determine the right price for you.
  • Always remember it is better to send a poor mailing to a good list than a good mailing to a poor list.

Most of these direct marketing techniques have been tested and perfected over the last 100 years and they will guarantee you success in your direct email online or direct mail offline.


Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.


Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Direct Marketing Mailing

December 28, 2009 by · Leave a Comment
Filed under: Direct Marketing Mailing 

Direct Marketing Strategy

Over the last 30 years, direct marketing mailings has seen tremendous growth in worksharing and personalization.

Worksharing allowed everyone to keep costs down and gave people their own systems and logistics, this was a measure that was initiated by the USPS in the mid-70’s. But personalization of mailing pieces in the 90’s powered the success, this was due to the sophistication of databases and the ability target the message to specific groups of people which gave direct mail marketing it’s competitive advantage.

During the 90’s more companies became more interested in desktop programs to do segment marketing and to launch direct mail campaigns from their own offices. Not only was direct marketing strategy more focused with database marketing but mailers were able to reduce costs by mailing smaller quantities from their own in-house databases.

In the 1990’s direct mail marketing pieces were becoming more creative and standard mail had hit a 100 million pieces and direct marketing reached a new high in total advertising budgets. The creativity of direct marketers were still improving this evolutionary time. The context could now be variable and you could now personalize and segment your mailings all at the same time.

Direct Mail Personalization Evolution

Personalization makes the offer relevant to the consumer since it is direct personal communication. The one-on-one marketing relationship marketing began here. Now the relationship has began online, the marketer is no longer just getting out the message but now he is getting immediate feedback from his customer.

Direct Marketing Ideas and Todays Economy

The times are like no other in the history of the USPS since volume declined by 26 billion pieces in 2009, but the declines in direct mail volumes as a percentage were not as great as most other advertising channels, like newspaper, radio and TV.

Plan Your Direct Marketing Strategy with

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How Direct Marketing Lists Reach The Market

December 26, 2009 by · Leave a Comment
Filed under: Direct Marketing Lists 

Direct Marketing List

Direct mail is a means of promotion through one-on-one relationships to induce from the individual recipient either directly through on-line with e-mails lists or offline through direct mail marketing lists.

Lists both e-mail and direct mail come on the market through three main channels: Companies and individuals whose major activity is the list business:

  • List brokers
  • List
  • List managers
  • Marketing consultants (like me)

Companies whose major activity is chiefly mail order like publishers on the Web and offline through printed magazine, newsletter and data processing services that provide direct marketing services.

Printed source materials local, state and federal governments and publishers both online and off.

There are six major types of lists available through the three main channels:

  • Registered lists
  • Printed sourcesDirect Marketing Mailing List
  • Sources and online sources
  • Originally researched lists
  • Occupant lists
  • Mail or email responsive lists
  • Compilations

Lets take a closer look at each of the six types. (in order of least targeted, updated and cleaned to most)

Registration lists

Telephone directories are compiled consumer mass lists with over a 100 million land-line an cell phone listed phone numbers listed in the US alone. The phone that are missing are the upper income or consumers opting out of public listed phone numbers.

City directories

For over 3,000 cities and towns across the US local person to person canvas is made of each household which results in a city directory. These directories are canvassed and printed by direct marketing directory companies like R. L. Polk company.

Drivers licenses

Is the source one of the largest list, drivers licenses rather than one address and name per family you may have several registered vehicles per household. The total list of registered drivers is well over 200,000,000 in the US alone. You can select by name, gender and exact birth date great for segmenting demographics

Voters Registration

A source that is a little better than drivers licenses is voter registration, this provides the names of voters that don’t drive another lists within a list would party affiliation of voter.

Printed sources

Are considered better as far as more targeted and includes small niches and lifestyles like Rolling Stone or Sailing magazines. The publishers provide readership demographics of their readers and these circulation numbers are audited by advertising bureaus. They can provide great details about their readers like sweepstakes entrants, gift subscribers.

Researched lists

The two major compilers are school data college level and hospitals Dun @ Bradstreet and Standard and Poors use to individually queries  they make over 20,000 calls to school districts each year.

Occupant lists

In addition to the names and lists. local compilers, now band together to provide close to national average and provide complete area lists of households that can be addressed to each resident or occupant.

Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.


Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Review your count.

Place your order – your list will be delivered instantly! 100% Guaranteed or your money back with 210 Million Consumers and 14 Million Business coast to coast

Email List Brokers – How They Operate

December 23, 2009 by · Leave a Comment
Filed under: Email Lists 

What List Brokers Do

List brokers bring together the buyer and the seller.  The buyer is looking for a list and the list seller is a list compiler or owner of the list. List brokers are paid a commission, usually about 20% which comes to them from the list owner.

The broker owes his loyalty to the mailer and not the list company. The majority of all mail order list rentals are placed by list brokers. Most list brokers serve less 200 customers and have prospect lists of a few thousand names.

Buying Mailing Lists

Brokers tend to specialize because of the specialization of the mailers. There are brokers known for their unique inside knowledge of gardening or outdoor hunters, fishing enthusiasts, magazines or online opt-in lists.

List brokers have a vested interest in providing the best possible list suggestions to their clients. They lose money on small test email/mailing list quantity purchases. List brokers tend to become list and marketing consultants to those they work closest with.

List Negotiator

Because the broker has the confidence of both the mailer and the list owner, he/she can be very useful in negotiating favorable terms for a roll-out through the merge/purge.

The more the broker knows about what happens in the email or direct mail campaign, such as the offer, target market, and the history of the lists that are purchased, the better is their advice.

Standard Rates And Data Services publish the results of a survey of a cross-section of major mailers and a number of known list brokers. Buried in the figures are some interesting insights into fascinating business of mailing lists.

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How to Buy Mailing Lists

December 21, 2009 by · 1 Comment
Filed under: Buy Mailing Lists 

Renting a List From The Owners Viewpoint

Any successful list manager will tell you that the in-house mailing or e-mailing list is the biggest profit producing asset that your business could ever own. What other part of your business brings in 55 to 60 percent of the gross sales as pure profit to your bottom line? Like the PDF e-book download that that produces income each time someone charges it to their credit card on your Website.

Normally all the costs attributable to the development of a list have been amortized for another in-house utilization so the list is cost free.

Those companies that rent their names get added income from this income source and those that do not rent their customer lists could be losing a great monthly stream of income. This becomes another more income from your customer life time value analysis. See this blog

Purchase Mailing lists

How To Buy Mailing List

Prepare a detailed description of exactly what you need.  Write out a full description of  what’s to be tested and lists that will provide the affinity. Clone the best profile of your current customer base this is how you determine your offer to entice customer to purchase your product/service.

Clone your best customers – profile of the top 20% of your customers how currently have they purchased, the amount they purchased and the dollar volume.  Include demographic features like age, gender and geography.

Be specific about what you want

It is important that you give as much information as possible to your list company or broker and include the Standard Industrial Classification and include the 4 to 8 digit code for industry.

Include titles, state and zip-codes be very specific about what you would like to exclude like franchise’s, hospitals, schools, give details about dollar of annual sales like most small businesses fall into the $500,000 – $2,500,000 range include number of employees. If you are trying to contact the business owner you will have better luck with small business owners since many answer their own phones and open there own.

Keep track of all of your dates and the source for each list order. Always test a sample of the list before rolling out 20,000 or more to determine if you will break-even on the promotion. Remember you often lose money to acquire new customers up front. With follow-up and good procedures to up-sell and cross-sell customer database to make up for lost revenue from the up-front costs.

E-mail List Broker


Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.


Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Review your count.

Place your order – your list will be delivered instantly! 100% Guaranteed or your money back with 210 Million Consumers and 14 Million Business coast to coast

How To Buy A Mailing List

December 18, 2009 by · Leave a Comment
Filed under: Buy Mailing Lists 

Buying Mailings Lists

The worth of your list is based on the worth of the compiler.

  • Your specific needs and how well you communicated those needs to your list compiler
  • How much the compiler knows about marketing products and services
  • How current is their data and how often do they update
  • Do they enhance their data with modern append updates like email or cell phone

If your list is small like a few hundred names or under a 1,000 names or emails you should shop around and find a compiler who believes the order is a opportunity. Even small orders can be very profitable for compilers and there is always the possibility that you may come back a place more orders.

Direct Marketing Mailing Lists

Tips on Finding a Compiling Service to Suit Your Needs

Suggestions for choosing the best list compiler for your exact list needs:

  • Assign on person in your firm or company to become the list expert for your company and this person needs to investigate and research the specializations of brokers , list compilers and list managers.
  • Collect data on all compilers who offer lists in your field. Start with Standard Rates and Data Services online and then request a data on three or four of these sources that serves the field
  • Request names of nearby customers and determine how they have been served by the list compiler.
  • Write up some specifications for a given compiled list and send it off to several compilers serving the field. You may here back from a couple of the compilers that serve to smaller customers or don’t bother to get back with you since your request is too small to satisfy minimun requirements.

For business list the specifications can be different for example:

  • SIC – what are the classifications of the business? When purchasing be sure to exclude franchises like McDonald’s, churches, schools and hospitals unless this is your target market.
  • Individual names or are they suppose to have titles like, Vice President, Manager or Doctor?
  • What are the sales, distribution size or number of people working at different locations.

Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.


Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Review your count.

Place your order – your list will be delivered instantly! 100% Guaranteed or your money back with 210 Million Consumers and 14 Million Business coast to coast

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Business Email Lists

December 16, 2009 by · Leave a Comment
Filed under: Email Lists 

Direct Marketing Strategies

The big ideas..Integrated, customer personalized email marketing.

Many direct marketers know that they must integrate channels to succeed in today’s competitive environment

Business to Business Direct Marketing

In 2009, Business-to-Business marketers recognize that increased volume doesn’t necessarily translate to increased sales or retention. To drive performance, you must refine your tactics to make each e-mail contact profitable.

Segment your business to business lists

When content is tailored based on segmentation strategies, response to e-mails increases by 70 percent. Some ideas for segmentation include: demographics/geographics; title, function, department; RFM; profile data; and status (new, active or lapsed).

Optimize your call to action elements.

Not every e-mail effort leads to a sale, but you always should be trying to interact with leads and customers. Use active language; promote limited and special offers; allow recipients to take action on your e-mail via e-mail, phone, printing the e-mail.

Build your customer relationship with personalization

Referencing the source of the e-mail sign-up, such as a trade show,  download on your Web site, co-registration partner. When the lead or customer remembers signing up for e-mail contact, he tends to respond more favorably to the welcome e-mail—which reduces your opt-outs and keeps him in contact with you longer.

Test behaviors that allow you to target messaging.

For example, you can identify gender, age, title and interest levels that indicate opportunities to send specific messaging to leads and customers to either salvage the relationship or move it to the next level in the sales funnel.

InfoUSA Check counts instantly online 24/7.

Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.

Review your count.

Place your order – your list will be delivered instantly! 100% Guaranteed or your money back with 210 Million Consumers and 14 Million Business coast to coast

It’s that easy – start your search now! InfoUSA

Email Lists For Sale

Rely on infoUSA’s e-mail and mailing lists for:

* Direct marketing campaigns targeted to financial executives
* Direct mail lists to contact Medical professionals including Physicians and Surgeons, Dentists and more
* Direct marketing to targeted customers who are in need of your products and services
* infoUSA, with over 4 million satisfied business customers, will work with you to build the ideal business or consumer mailing list to help you achieve a profitable and successful direct marketing campaign
Rely on infoUSA’s e-mail and mailing lists for:

Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.

Direct Mail Mailing List

December 15, 2009 by · Leave a Comment
Filed under: Direct Marketing Lists 

The Response Rates of Personalized Cross-Media – Billions of email messages are received every year from direct mail, email, and other media, and the open conversion rates for direct . Customers—both potential and current—have become very fast at perceiving whether these messages are meaningful or relevant to them. Small business owners therefore need to use methods that quickly indicate relevant content in their messages, in order to capture those customers’ interest.

Direct Mail Mailing Lists

Well-designed and well-executed personalized marketing campaigns can have the ability to outpace the competition. Sounds convincing…but given the realities that define today’s tight economy, marketers need more than words that claim success.

In December 2008, the Direct Marketing Association emailed a survey to its members asking for an annual update of their practices and general experiences with direct marketing.

  • The goal of more than half of the marketers was to generate an order
  • The telephone was the most productive tool to produce the highest response rate of over 4%
  • Direct mail in-house list produce the highest response of about 4% with outside prospect lists producing less than 2%

Most direct marketers have a pretty good profile of who there customers are any they track these profiles with their databases or with direct mail survey by phone when they order online. Most marketers had experienced, at a minimum, better response rates with their personalized campaigns than their other programs.

Most marketers actively managing their marketing efforts through cross-media personalization, with the goal of leveraging information toward greater ROI and customer retention In 2010, nearly twice that number of companies expected to allocate 15 percent or more to personalized campaigns.

Most marketers know instinctively that personalization can increase response rates for direct mail. But there are very few concrete examples available that can tell a marketer how big the increase will be.

Email Lists For Sale

Email lists cultivated internally through opt-in online Website marketing will produce the best response rates since they found your Website through keywords typed into the search engines and converted through a free download or newsletter that is in the niche that they subscribed too.

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Buying Mailing Lists

December 13, 2009 by · Leave a Comment
Filed under: Marketing Lists 

The majority of small business entrepreneurs are destined to fail primarily because of the lack of business knowledge. Direct mail marketing is a field in which a little knowledge can be enough to destroy your business.

Buying Mailing Lists

The facts are cold prospecting to outside mailings rarely produces enough responses to produce a profit. You will more than likely buy a new customer at a loss as far as the upfront costs involved. Profits will be earned by retaining the customer for future sales.

Direct mail is a business in which one-tenth of 1 percent maybe the difference between profit and loss. The business of buying lists and direct mail is to create customers, not sales and that’s about making a profit by selling to the same customer again and again.

Do not make the mistake that buying a list and that coordinating a mailing is easy. This is a business for professionals who know products, markets, media, analysis and back-end control. Some one starting out in the business needs a great deal of luck, persistence and a helping hand to keep from an initial or continuous disaster.

Online Mailing Lists

E-mail lists will net normally a tenth of the response that direct mail campaigns. Unless you developed your own opt-in, targeted online mailing list. If you have a focused Website with a continuous flow of qualified unique visitors. Your hosting company can provide you with customer profiles based on geographic area, type of internet connection, how long they browse on your Web pages, which pages net the most unique visits, name and email address. Meet, Share, Collaborate – Try MegaMeeting.comVideo & Web Conferencing Now!

The other option is to append email addresses to the mailing list or customer lists that you already own. List service providers can do this quickly and in-expensively in contrast to purchasing opt-in lists that your list compiler will email blast for you.

Testing Mailing Lists

The sins of list usage include testing a starter mailer on only one list. It is recognized that response varies depending on:

  • Copy – of the words used
  • Package – how those words are clothed
  • Offer – the proposition
  • Timing – the time of the proposition is received
  • Market – The list or medium, to which the offer

It is evident that one test cell does not constitute the end of testing but only the beginning of direct mail campaign.

Click Here for list inquiry!>

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