Top 10 Apps

November 27, 2011 by · Leave a Comment
Filed under: Direct Marketing Strategy, Uncategorized 

The top 10 Apps was submitted by Molly Cunningham my guest blooger..

I included a YouTube demonstration since the Editors at CNET rate Evernote as the app of the year in 2009 “Evernote goes beyond its architecture and is also interesting. It’s a true three-platform play: it works very well, and somewhat differently, on desktop computers, mobile phones, and over the Web.”

Top 10 Apps for Marketing Professionals

1. Surveyor – Although there are many market research and survey apps out there, this one is constantly rated as one of the best. You can create a survey from a number of different formats. Participants access the survey with a 4-digit participation code from wherever they are, which means that you’re more likely to receive responses. You can view the results in real time and filter them by date or person. Although the app is free, you must purchase credits to administer a survey. (Free)

2. EverNote – Although this app is not specifically designed for business professionals, it will change how you do business. Record notes in text, audio, or photo formats in an instant so that you don’t forget a new contact name or notes from a meeting. Evernote syncs your information up with your computer so that you can access it when you get back to the office. (Free)

3. Encamp – Those who are familiar with the Basecamp software will find this app to be a breeze. It does all the same things as a Basecamp account – you can create accounts for employees, assign tasks, and manage all aspects of a project. This app is generally preferred over other Basecamp apps because of its similarity to the original software. ($9.99)

4. Hootsuite – Monitor all of your company’s social media outlets with this management tool. Update profiles or statuses, track stats, and search keywords so that you can stay on top of your social network.

5. Mindjet – This app is perfect for visual thinkers. Map out your ideas, tasks, and notes into visual maps to help you organize and manage all of your marketing priorities. Your maps can even be synchronized to DropBox so that you can access them from anywhere. (Free)

6. Analytics Pro – If you already work with Google Analytics, this app allows you to review accounts, reports, statistics and graphs while you’re on the go. Data is presented in a useful way so that you can quickly find the information that you need. ($5.99)

7. Creative Whack Pack – We all have those moments when we struggle for inspiration. This app provides 84 creativity strategies based on Roger van Oech’s bestselling card deck of the same name. Stimulate your brain by thinking about what you’re doing in a new way. From finding new information to generating new ideas, this app will help you put ideas into action. ($1.99)

8. Things – Organize all those To-Do lists you have in one easy app. You can organize tasks by priority and due date, as well as group tasks related to a single project. The app even keeps track of your old To-Dos in case you need to access them later. ($9.99)

9. Dragon Dictation – This app is a favorite among busy professionals. It uses sophisticated voice recognition software to turn what you say into text or email messages. You can even speak updates for Facebook and Twitter. It claims to be up to five times faster than typing, which will certainly save you time in your busy schedule. (Free)

10. Keynote – Make elegant presentations right from your mobile device. This is perfect for making last-minute edits or reviewing your presentation before a meeting. Keynote easily integrates with PowerPoint software so that you can import presentations you create on a computer. ($9.99)

Author Profile

This article was submitted by Molly Cunningham. She has been in business her whole life and owns the site Business Administration Degree.

More Top 10 Apps For Marketing Professionals

Local Marketing

November 21, 2011 by · Leave a Comment
Filed under: Direct Marketing Strategy 

Can your customers find you online?

When was the last time you looked up a business on the Yellow Pages?

Today, more than ever, people are on their smart phones (Droid and iPhone) when they want to make a Christmas purchase or research a purchase and you need to be found where they are looking.

The reality is that the Yellow Pages are rapidly dying as an advertising medium.

Their revenue has fallen dramatically whin the last ten years and it continues to fall.
People have come to see the printed Yellow Pages as a waste and there is even a website were you can now opt out of receiving the Yellow Pages.

People today

use the search engines to find what they are looking for and with the advent of smartphones and tablets.

Google has created over 50 MILLION business “Place Pages” and posted them on the web. Since only 10% of these pages have been claimed by business owners, chances are your business has a page and you don’t even know it !

The New Mobile Local Movement

Tim Little-Direct Marketing Consultant


My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.

I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area.

Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

More Articles on Local Marketing

Marketing Consulting Services

November 16, 2011 by · Leave a Comment
Filed under: Marketing Strategy 

I recently was involved in Direct Marketing strategic project that was a little bit over my head since it covered a very small universe of debtors in all states with different ages and types of debt.

What they we’re doing isn’t considered direct marketing but instead collecting massive amounts of debt any way that would gross the largest return on investment.

I decided to take the project on since I was hungry for work and had no other clients in retainer and I was offered a very nice salary in return for my direct marketing strategy improvements. This client was arrogant, insecure and managed a group of programmers testing predictive modeling models with SAS.

I should have figured from the start that my client would micro-manage the project and throw me in the ditch when things went south and the takeaway from this is..when being a reputable provider of strategic marketing consulting services and when trying to establish myself as the direct marketing industry never take on projects that are doomed for failure.

Project Management Meeting

Matching marketing strategy with interim marketing expertise. My practice is known for its unparalleled expertise in program management, research and analytics, brand management, marketing communications, promotions and events marketing, and web-based marketing.

Taking into account the differing needs of different clients, this highly-reputed provider of strategic marketing consulting services offers its clients several different packages:

Project-based consultancy:

This option involves marketing experts with specific functional and industry expertise. Such projects are billed on an hourly and project basis.

Remote experts: This option involves the use of expert marketing consultants who would conduct some or all of their work offsite. This can also reduce your costs greatly since you’re not paying for lodging, meals and travel.

Expert specialists: This option involves the use of professionals within R&D, finance, packaging, and change management who specialise in supporting marketing programs. The billing for such projects is done on an hourly or project basis.

Onsite consulting:

These are managed programs involving full responsibility for managing ongoing business requirements and can include management and staff. Such programs are conducted on a contractual basis. This will cost your more since travel, lodging and meals are included in the hourly rates.

The current recession makes it crucial for businesses to review their marketing strategies and adapt them to suit these turbulent times. However, by focusing on execution without revisiting strategy, they risk making investments go backwards.

If your business is looking to work for this reputed strategic marketing consulting firm will help you review your marketing communication practices in light of exponential changes in online and social networking for B2B.

Tim Little-Direct Marketing Consultant


My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.

I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area.

Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

For more information on a superior strategic marketing consulting firm, visit TheExpertsBench.

Local Marketing

November 7, 2011 by · Leave a Comment
Filed under: Marketing Strategy 

Google recently announced…

that 20% of all the searches going through its engine are local and that percentage jumps to 40% when a mobile device is involved.

Direct Marketers can fuse local with universal without spending a lot of time or money on the efforts. Even if you are small in scale you can get a huge reach by just by focusing on Google Places.

Make it simple stupid

Something as simple as tagging a video posted on YouTube with both local and more traditional search terms is going to boost search rankings, make sure you’ve created a Google Places profile that includes pertinent information, such as address, phone number and hours of operation; adding content such as a photograph of your building or products is a good strategy as well. One big mistake people make is having incomplete or conflicting submissions, you need to be very consistent in your postings.

Focus regionally

How you target customers may be completely different in different markets, she said. Be creative and do things with weather, traffic and recruitment that’s very local.

Work with partners and distributors.

Partners doing your work locally should have a highly localized search strategy that also takes into account universal search. They might have videos that show their locations or other customers in a particular city and be purchasing local search terms.

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. I will help you develop your business locally for Free with Google Places, Bing and Yahoo call for details about local search strategies. ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

    More Articles on Local Marketing

    Email Mailing Lists

    November 2, 2011 by · Leave a Comment
    Filed under: Email Lists 

    In this economy

    Everyone is looking to reduce marketing expenses with email and other ways they can engage customers without spending more money on advertising.

    As a broker I get contacted almost everyday by people that want to purchase email addresses.

    Many people don’t understand that email marketing is permission based. That getting permission before emailing someone is a requirement and was enacted into law by the US Congress Can Spam Act in 2003.

    This means that it is almost never a good idea to purchase e-mail addresses without a double opt-in permission based to use for your e-mail marketing. The average costs for double opt-in email addresses begin at $100 per thousand.

    What is the best and least expensive way to acquire a list

    Create a sign up form and display on your website or special landing page. Make it easy for people to sign up for your e-mail marketing.

    An example of a sign up form with a free offer or white paper for download when they subscribe to your newsletter in exchange for their email address.

    The next step

    Is to target the right people. You can start with your current customers by appending email addresses to your current mailing list this can be completed by a list company at a fraction of the cost of purchasing a new mailing list.

    Offer Incentives

    You can offer subscribers a small incentive for permission to market to them. Offer them coupons to keep them interested and engaged. Share with them information that helps them solve their problems.

    How does this save them money?

    It costs less to market to your customers via email the “permission” thing gets in the way. So the reward for encouraging your customers to sign up for your e-mail marketing communications is that you’re automatically stretching your budget by converting them to a less expensive platform.

    Keep up the communications

    You should be marketing to all of your current and past customers by e-mail, snail mail or phone contact each month. If you are using all three of these methods each month you deserve a star, if you’re not using at least one of these methods than your marketing communications is not even passing.

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

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