Local Marketing

November 7, 2011 by
Filed under: Marketing Strategy 

Google recently announced…

that 20% of all the searches going through its engine are local and that percentage jumps to 40% when a mobile device is involved.

Direct Marketers can fuse local with universal without spending a lot of time or money on the efforts. Even if you are small in scale you can get a huge reach by just by focusing on Google Places.

Make it simple stupid

Something as simple as tagging a video posted on YouTube with both local and more traditional search terms is going to boost search rankings, make sure you’ve created a Google Places profile that includes pertinent information, such as address, phone number and hours of operation; adding content such as a photograph of your building or products is a good strategy as well. One big mistake people make is having incomplete or conflicting submissions, you need to be very consistent in your postings.

Focus regionally

How you target customers may be completely different in different markets, she said. Be creative and do things with weather, traffic and recruitment that’s very local.

Work with partners and distributors.

Partners doing your work locally should have a highly localized search strategy that also takes into account universal search. They might have videos that show their locations or other customers in a particular city and be purchasing local search terms.

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. I will help you develop your business locally for Free with Google Places, Bing and Yahoo call for details about local search strategies. ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,