Email Prospecting With Social Media

September 13, 2012 by · Leave a Comment
Filed under: Email Lists 

The biggest benefit of direct response advertising is the ability to laser target your message to your acquired list or active customer database.

Blasting a one size fits all to your current customer database or to a randomly selected list, or to a targeted list based on demographics alone, could lead to a high opt out-rate, eliminating future communications with important consumers. This could also get you banned from your email service provider, if you don’t properly use the opt-out feature in acquired email lists.

Social media is greatly overlooked by email marketers and can be found within social media sites like Twitter and even blogs.

Most social media marketing efforts focus on image advertising since many many people on the social networks are turned off by traditional advertising methods.

My favorite social media marketing blonde


The social media platforms claim their influence rankings or number of friends may provide lift. A key to the social networks like Facebook is the complexities of identifying true influencers is difficult to identify and measure.

A strategy that leverages social media channels, is to go with the flow of traditional advertising where brands already have robust platforms, experience and measurement tools.

The reason for the platforms are established where consumers are already comfortable being marketed to, Think of social media is a magnet that brings you to your customers and prospects, allowing you to offer timely and relevant offers based on life stage events, hobbies and interests that consumers openly share.

You can blend traditional data elements to qualify the signals acquired from social media to ensure you are messaging to people who fit your best target audience profile. Facebook offers great demographic targeting by gender, age, political beliefs and interests.

Social Login Buttons: Making the link between social and offline consumer data is key to harnessing the vast amount of unstructured data in the world of social media. There are endless approaches to making this link, but the easiest way to start is by enabling consumers to make the link themselves between their email, name and address with a social ID like a Twitter handle. You can leverage the social media platform’s API and build your own buttons, or leverage a product like JanRain’s turnkey offering.

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Email Copy

May 26, 2012 by · Leave a Comment
Filed under: Email Lists 

Email is everywhere and here to stay…

The ultimate mission is to open doors and get the appointment or make the sale as a lead generation tool. Many coaches and trainers will tell you that you should make your email message look like a personal letter as a way of standing out from the competition.

Here are three proven ways you can use that will make email seem more personal and more effective as a prospecting tool.

Write a email that you would like to receive. There is something special about receiving a nice email. Your goal is to write one the executive will remember. It doesn’t have to be full of issues that you can solve, it could be a letter of congratulations for an accomplishment that you heard about for example…

Congratulations on the opening of your new location. In today’s competitive market. it’s exciting to see such growth in your city, please think of me for any of your computer support.

You could also tease with an idea you’d like to share:

Congratulations on the success of your practice. I seen you advertisement in Advertising Age magazine and it looks great. I’m sure it will be very successful for you. Your advertisement caused me to go to your website to learn more. I think it could be effective in reaching the top 20% of your highest paying patients.

Integrate your approach

Emails are never easy to respond to as a voicemail, so follow-up with a phone call and than a letter. People respond differently based on their personal preference. Make it easy as possible for prospects to thank you for the nice email message you wrote and show appreciation by setting up an appointment.

Consider to send a fax Fax messages are not nearly as common as they we’re 10 years ago a nicely typed out fax message will get the attention of the decision maker and using a series of faxes will really stand out.

One cold call or email is never enough so always be testing a series of integrated messages that you can test to see which net the highest response level.

World Famous Direct Marketing Copy Writer

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Testing Your “Call To Action”

May 1, 2012 by · Leave a Comment
Filed under: Email Lists 

If you do not include a solid call to action, than your copy will be weak and the response to your offering will decline.

You need to tell your customers the next step they need to take. And just as important, without a call to action, your marketing materials fail to create a sense of urgency.

Without telling your audience exactly what you want then to do they are  left with no direction and no urgency, you’ll probably receive little or no return on your investment.

Of course, if you have been using direct mail marketing even for a small time, you probably already know the importance of a solid call to action, but you may be wondering how, exactly, to write one that works.

Every call to action must be customized tested and perfected for a specific campaign, you must use your creativity and test several call to actions for every situation.

Keep in mind, though, that to reach “expert” level, you will need to test, test, and test some more before you find that perfect phrase that will generate the highest ROI for each marketing campaign.

The History of “Call To Action”

The first thing to remember when you write a call to action is the introductory verb you will use. The very first word of your call to action should be a action calling verb.

Keep the verb short and to the point, such as read, call, and click. As the video explains. Describe what you want them to do, and do so with confidence.

Give them a good reason for the person do something. Tell her how to accomplish whatever you’re telling her to do. “Call now, then display the phone number at the bottom of the screen. If your call to action is delivered email or Internat link customers to the appropriate page, or, even better, use a fancy call-to-action button. Depending on your market, customers might feel much more excited about clicking on a large, shiny, colorful button than a boring, everyday link.

Only give your customers one option to order with a limited time offer otherwise, they will most certainly talk themselves out of the purchase.

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  • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
  • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
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  • Creates and executes marketing strategies that support business goals
  • Lead generation and capture and marketing plan development
  • Direct Marketing and Call To Action

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    Email Marketing Still Best Choice

    March 14, 2012 by · 1 Comment
    Filed under: Email Lists 

    As for its effectiveness marketers prefer emails in acquiring customers and nurturing prospects, these approaches are completely different and include frequency as well as opt-in best practices—or lack of when acquiring new customers.

    A new BtoB study based on an online survey of 332 b2b marketers in December and January. It found that customer acquisition, cited by 32% of respondents, and lead nurturing (27%) are the two primary goals of email programs.

    The survey found marketers approach the frequency of their email blasts in different ways. Many marketers worry about mailing to their customer base too often.

    Email is still the best marketing choice, but just like with direct mail it’s about quality versus quantity.

    When you have new products coming out, but I’m not going to spam people with ineffective emails.Marketers feel they face significant challenges in growing opt-in contact lists. The survey revealed that opt-in practices are far from ideal and may sometimes threaten the viability of entire campaigns.

    More than half of all marketers said they build their email lists with opt-ins, many send out unsolicited emails with no prior opt-in approval at all, and the few who use rented or sponsored lists said they thier that the recipients have opted in.

    Such customer behaviors as registering for a webinar or downloading a white paper are the most common actions that prompt an automatic follow-up email.

    Auto response when customers purchase an item or service from you linked to whatever is going on with our site,” said Rachel Rodenborg, marketing manager at Insite Software. “If someone searches for us or our products and winds up on one of our landing pages, we’ll generate an automated response.”

    EXPERTISE

    • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
    • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
    • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
    • Accelerates sales by tying email campaign and website tracking to CRM system data
    • Creates and executes marketing strategies that support business goals
    • Lead generation and capture and marketing plan development

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    Email Marketing – Obama Machine 2012

    March 6, 2012 by · Leave a Comment
    Filed under: Email Lists 

    The GOP email marketing campaigns are varied in approaches.

    Romney’s campaign approach is classic email marketing in comparison to Santorum’s messages are more personal notes and breaking news stories.

    The GOP doesn’t have a prayer next to the Obama presidential marketing machine.

    This is why

    The Obama campaign is now emailing it’s 751st email that began back in March of 2008 that was titled “What Happened Today”

    Since last year, I requested to be put on the Obama e-mail list. I have saved all Obama organization communications and I know that anyone that knows anything about campaign direct marketing knows that the Obama has one of the most successful outreach to voters by any politician in american history.

    Kick-Ass Database Marketing

    Since 2007, the Obama campaign has built a 3.1 million supporters and raised more than $700 million, surpassing what all other candidates from both major parties combined.

    It doesn’t matter if you like Obama, if you are in any type of business, consumer or business to business and you do not watch how the Obama machine communicates with it’s constituency and prospects by email than you have a lot to learn about the great communicator.

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    • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
    • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
    • Accelerates sales by tying email campaign and website tracking to CRM system data
    • Creates and executes marketing strategies that support business goals
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    Email Marketing Mistakes to Avoid

    January 3, 2012 by · Leave a Comment
    Filed under: Email Lists 

    Testing is essential in direct marketing and you should always be testing something new.

    Everyone says that testing is important, but most marketers avoid tests until some later date but testing should be done every time you plan a new campaign.

    Email marketing makes testing super simple, accurate and fast. Results come back in 24 hours. Avoid these mistakes that many email marketers make when testing. Here are six of them:

    When you change more than one item in one version of an email and test it against your control, you won’t learn much.

    If you have two versions of an email are completely different in terms of layout, promotions, copy and even products.

    Any one change might have helped or hurt response, but by putting them all together you can’t tell what was doing what. One change might have helped the open rate increase, while another change in the same email might have reduced clicks. The rule is to test only one element at a time.Looking only at conversions.

    the subject line so they open the message can have a large impact on open rates; they like the way the salutation greets them when they open; the copy is interesting and the offer stimulates them; and they click on a couple of links and finally order a product.

    A weak subject line, bad salutation, uninspiring offer, faulty link, poor product or pricing, or confusing order form can make your email fail at any time. Which of these elements was responsible for the low conversion rate? You may never know if you look at the conversion rate by itself.

    Test each element separately. First, select a subject line that works better than others. Then get your best salutation. Now you’re ready to try different versions of copy. You also need to test pricing and your order form. Nobody ever said testing was easy, particularly if you neglect testing elements separately.

    Direct marketers have tested direct mail pieces that offer readers two or more choices against a mail piece that offers only one possible answer. One choice always beats two or more choices. This becomes too confusing to determine a true winner.

    Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

    EXPERTISE

    • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
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    LIST BROKER

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    Email Mailing Lists

    November 2, 2011 by · Leave a Comment
    Filed under: Email Lists 

    In this economy

    Everyone is looking to reduce marketing expenses with email and other ways they can engage customers without spending more money on advertising.

    As a broker I get contacted almost everyday by people that want to purchase email addresses.

    Many people don’t understand that email marketing is permission based. That getting permission before emailing someone is a requirement and was enacted into law by the US Congress Can Spam Act in 2003.

    This means that it is almost never a good idea to purchase e-mail addresses without a double opt-in permission based to use for your e-mail marketing. The average costs for double opt-in email addresses begin at $100 per thousand.

    What is the best and least expensive way to acquire a list

    Create a sign up form and display on your website or special landing page. Make it easy for people to sign up for your e-mail marketing.

    An example of a sign up form with a free offer or white paper for download when they subscribe to your newsletter in exchange for their email address.

    The next step

    Is to target the right people. You can start with your current customers by appending email addresses to your current mailing list this can be completed by a list company at a fraction of the cost of purchasing a new mailing list.

    Offer Incentives

    You can offer subscribers a small incentive for permission to market to them. Offer them coupons to keep them interested and engaged. Share with them information that helps them solve their problems.

    How does this save them money?

    It costs less to market to your customers via email the “permission” thing gets in the way. So the reward for encouraging your customers to sign up for your e-mail marketing communications is that you’re automatically stretching your budget by converting them to a less expensive platform.

    Keep up the communications

    You should be marketing to all of your current and past customers by e-mail, snail mail or phone contact each month. If you are using all three of these methods each month you deserve a star, if you’re not using at least one of these methods than your marketing communications is not even passing.

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

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    How To Purchase E-mail Lists

    November 29, 2010 by · Leave a Comment
    Filed under: Email Lists 

    Some business people think of this idea when they think of purchasing e-mail lists.

    You’ll then import the addresses into your email marketing software… and blast them with a special offer email. Sales will come pouring in!

    Great idea?

    Wrong… this is not the way a professional would ever manage a direct mail campaign unless they would like to have a hundreds of angry prospects complain and even have a lawsuit pressed against their company.

    Here are 3 reasons why you shouldn’t buy an email list:

    1. The email list won’t be any good.Too many bounce backs and non-delivery since the list must be updated on a regular basis That means the list will be of poor quality and filled with people who won’t respond to your offer (sorry!)

    2. Your email marketing company will shut off your service. No reputable email service provider will mail to a list of purchased (third party) email addresses. Why not? Because they’ve learned from painful experience that these lists contain so many bad addresses that it’ll get them blacklisted (their mail won’t get delivered). Instead, they’ll refuse to do business with you. Don’t believe me? Read the terms of service of the company you’re using to send emails.

    3. You may be breaking the law. Each email address on that list needs to represent someone that gave permission (opted-in) to receive an email from you. Otherwise, you’re spamming them. Did you know that? It doesn’t matter what the list broker assured you. You’re the one on the hook if you’re breaking the law.

    Read about CAN-SPAM if you’re not sure what we’re talking about.

    Instead, consider renting an email list. The most responsive and most expensive lists are magazine response lists to targeted niches.

    Have a good idea which online publishers reach your target audience? (If not, our free service Leadtail can help). Guess what… many will have an email list you can rent.

    You can pay publishers to send emails to their high quality lists on your behalf or buy advertising within emails that they deliver to their customers and prospects (e.g., email newsletters). You’ll get the added bonus that they implicitly endorse your offer… since it’s going to their own list!:

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    Direct Marketing Email Lists

    Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’s direct marketing resources can make all the difference in the success of your campaign.

    Online Mailing Lists

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    Optimize Email Conversions

    November 24, 2010 by · 1 Comment
    Filed under: Email Lists 
    Your customers’ needs are changing!
    Your email marketing needs to change along with them. Personalization develops a two-way engagement with customers.

    Customers expect relevance

    In the emails they receive from companies; they want offers and content that appeal to their interests and preferences.

    They like to be recognized by name, catered to— when this happens, they are more likely to buy.

    Personalization and relevance is the pot of gold of email marketing, and today’s dynamic social media environment is only raising the stakes for email marketers to cultivate customer-centric conversations.

    Direct marketers are finding it hard  to introduce relevance and personalization into email communications and other touchpoints, such as web sites, online advertising, call centers, and social.media pages. A variety of factors makes it difficult for many email marketing organizations to respond to the personalization important:

    Lack of comprehensive customer data and email analytics for evaluation.

    Not all email marketing programs are driven by analytic databases that track customer activity across multiple online and offline channels, a requirement for optimal personalization and to most effectively retarget browsers and abandoners.

    No Money and overworked. Email marketing groups are frequently run by small, overworked teams, and also tasked with new campaigns if an organization offloads costly paid search or display advertising campaigns to less expensive email.

    Tricks at the expense of strategy. Email marketers are often consumed by tactical day-to-day complexities and managing email service provider
    (ESP) relationships; a lack of management support and an integrated online marketing platform make it difficult to elevate email marketing to a more 

    strategic level.

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    Limited integration with complementary programs. between email marketing software and solutions for product recommendations, real-time web site tracking, and customer data management costs opportunities to target customers with relevant


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    About Business Email Lists

    November 17, 2010 by · 2 Comments
    Filed under: Email Lists 

    Are you looking to acquire some business email lists for your company?

    When you have a strong list to acquire from, you will find out that the best lists are your own that you acquired through marketing efforts and they are now your best customers.

    Writing a year-end marketing plan and setting goals and objectives and testing what has worked best in the past with something new. A new segmented business list that better profiles your best customers, or a new offer that will compel customers to respond. Solid business email lists will help expand your marketing strategies several ways.

    Acquiring the List

    Of course, you need to acquire a list in the first place. Such a list will provide the basis for building your relationship with your customers. Buying a list is a good idea PROVIDED you are purchasing from a legitimate and reliable source.

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    Once you have amassed such a list, you can then take the steps to effectively build your money generating potential. Many of these steps can be rather simple.

    A bulk email mentioning specials or discounts is about as simple a concept you could devise. It will also be a concept that delivers impactful results.

    Some might even take the expansive step of using their business email lists to send out a well crafted newsletter. This can be a tremendous way to stimulate buying interest since it incorporates various concepts of attraction and informational marketing.

    Free giveaways

    will also generally entice people to provide their contact info. These giveaways can come in the form of free DVDs, eBooks, software programs, and basically anything you believe potential customers may find interesting.
    Some may be wondering how to get the most out of their business email lists. Let’s explore an answer to such a query….
    Simple Business Email Tips

    Simply having access to a business email list is not enough. You need to get the most out of it. Here are a few of my top tips for succeeding in this regard:

    Keep logs of your email records. You do not want to delete any business related emails since you may need them at a later date – even several years later!

    Don’t put any sensitive, personal items in a business email. This could prove highly embarrassing if it gets into the wrong hands. Additionally, you cannot really convey your true feelings via email. Instead, you will want to deal with such issues person to person or over the phone.

    How to create a free opt-in business lists for your Website

    Always respond to emails as soon as humanly possible. This is both professional and courteous. It will make the much needed positive impression you require to succeed.

    Initiate emails when you feel it would be best to communicate with customers. Doing so enhances your potential to succeed in your business since you are staying on top of things. My worst mistakes entailed falling behind – don’t make those same

    More Business Email List Information

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    • business email addresses, email addresses business marketing – What does that mean for you It means that I have lists and lists of email addresses,mississauga business email addressesemail addresses phoenix businessNovo Marketing provides keyword targeted consumer and business email lists and optin …
    • Business email lists – Business email lists are huge collections of email addresses of many professionals that can make decisions considering advertised goods or services. The emails comprising business email lists might co… Go here to see the original: …

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