Testing Your “Call to Action”

May 1, 2012 by Tim · Leave a Comment
Filed under: Email Lists

If you do not include a solid call to action, than your copy will be weak and the response to your offering will decline.

You need to tell your customers the next step they need to take. And just as important, without a call to action, your marketing materials fail to create a sense of urgency.

Without telling your audience exactly what you want then to do they are left with no direction and no urgency, you’ll probably receive little or no return on your investment.

Of course, if you have been using direct mail marketing even for a small time, you probably already know the importance of a solid call to action, but you may be wondering how, exactly, to write one that works.

Every call to action must be customized tested and perfected for a specific campaign, you must use your creativity and test several call to actions for every situation.

Keep in mind, though, that to reach “expert” level, you will need to test, test, and test some more before you find that perfect phrase that will generate the highest ROI for each marketing campaign.

The History of “Call To Action”

The first thing to remember when you write a call to action is the introductory verb you will use. The very first word of your call to action should be a action calling verb.

Keep the verb short and to the point, such as read, call, and click. As the video explains. Describe what you want them to do, and do so with confidence.

Give them a good reason for the person do something. Tell her how to accomplish whatever you’re telling her to do. “Call now, then display the phone number at the bottom of the screen. If your call to action is delivered email or Internat link customers to the appropriate page, or, even better, use a fancy call-to-action button. Depending on your market, customers might feel much more excited about clicking on a large, shiny, colorful button than a boring, everyday link.

Only give your customers one option to order with a limited time offer otherwise, they will most certainly talk themselves out of the purchase.

”

EXPERTISE

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system data
Creates and executes marketing strategies that support business goals
Lead generation and capture and marketing plan development

Direct Marketing and Call To Action

Blogging For Business – TRCB – As in the case of social networking, blatant direct marketing call to action items on blogs are taboo and should not be part of the “conversation.” 3. How can I get the most value out of my blog? “Value” is the right word to consider! Creating a …
Oprah Revolutionizes E-Mail ‹ Retail Marketing – Shopping Center … – Inside the October edition of her “O” magazine is a full-page print add from Sephora. The ads looks like every other full-page print ad. But this ad actually has a direct marketing call to action in it that encourages people to sign …
Direct Marketing – Scribd – CHAPTER 12 DIRECT MARKETING. I. … Direct marketing involves a total set of activities by which the seller attempts to elicit a direct action response … telemarketing call is …

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Email Marketing Still Best Choice

March 14, 2012 by Tim · Leave a Comment
Filed under: Email Lists

As for its effectiveness marketers prefer emails in acquiring customers and nurturing prospects, these approaches are completely different and include frequency as well as opt-in best practices—or lack of when acquiring new customers.

A new BtoB study based on an online survey of 332 b2b marketers in December and January. It found that customer acquisition, cited by 32% of respondents, and lead nurturing (27%) are the two primary goals of email programs.

The survey found marketers approach the frequency of their email blasts in different ways. Many marketers worry about mailing to their customer base too often.

Email is still the best marketing choice, but just like with direct mail it’s about quality versus quantity.

When you have new products coming out, but I’m not going to spam people with ineffective emails.Marketers feel they face significant challenges in growing opt-in contact lists. The survey revealed that opt-in practices are far from ideal and may sometimes threaten the viability of entire campaigns.

More than half of all marketers said they build their email lists with opt-ins, many send out unsolicited emails with no prior opt-in approval at all, and the few who use rented or sponsored lists said they thier that the recipients have opted in.

Such customer behaviors as registering for a webinar or downloading a white paper are the most common actions that prompt an automatic follow-up email.

Auto response when customers purchase an item or service from you linked to whatever is going on with our site,” said Rachel Rodenborg, marketing manager at Insite Software. “If someone searches for us or our products and winds up on one of our landing pages, we’ll generate an automated response.”

EXPERTISE

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system data
Creates and executes marketing strategies that support business goals
Lead generation and capture and marketing plan development

Email Marketing – Obama Machine 2012

March 6, 2012 by Tim · Leave a Comment
Filed under: Email Lists

The GOP email marketing campaigns are varied in approaches.

Romney’s campaign approach is classic email marketing in comparison to Santorum’s messages are more personal notes and breaking news stories.

The GOP doesn’t have a prayer next to the Obama presidential marketing machine.

This is why

The Obama campaign is now emailing it’s 751st email that began back in March of 2008 that was titled “What Happened Today”

Since last year, I requested to be put on the Obama e-mail list. I have saved all Obama organization communications and I know that anyone that knows anything about campaign direct marketing knows that the Obama has one of the most successful outreach to voters by any politician in american history.

Kick-Ass Database Marketing

Since 2007, the Obama campaign has built a 3.1 million supporters and raised more than $700 million, surpassing what all other candidates from both major parties combined.

It doesn’t matter if you like Obama, if you are in any type of business, consumer or business to business and you do not watch how the Obama machine communicates with it’s constituency and prospects by email than you have a lot to learn about the great communicator.

EXPERTISE

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system data
Creates and executes marketing strategies that support business goals
Lead generation and capture and marketing plan development

Email Marketing Mistakes to Avoid

January 3, 2012 by Tim · Leave a Comment
Filed under: Email Lists

Testing is essential in direct marketing and you should always be testing something new.

Everyone says that testing is important, but most marketers avoid tests until some later date but testing should be done every time you plan a new campaign.

Email marketing makes testing super simple, accurate and fast. Results come back in 24 hours. Avoid these mistakes that many email marketers make when testing. Here are six of them:

When you change more than one item in one version of an email and test it against your control, you won’t learn much.

If you have two versions of an email are completely different in terms of layout, promotions, copy and even products.

Any one change might have helped or hurt response, but by putting them all together you can’t tell what was doing what. One change might have helped the open rate increase, while another change in the same email might have reduced clicks. The rule is to test only one element at a time.

Looking only at conversions.

the subject line so they open the message can have a large impact on open rates; they like the way the salutation greets them when they open; the copy is interesting and the offer stimulates them; and they click on a couple of links and finally order a product.

A weak subject line, bad salutation, uninspiring offer, faulty link, poor product or pricing, or confusing order form can make your email fail at any time. Which of these elements was responsible for the low conversion rate? You may never know if you look at the conversion rate by itself.

Test each element separately. First, select a subject line that works better than others. Then get your best salutation. Now you’re ready to try different versions of copy. You also need to test pricing and your order form. Nobody ever said testing was easy, particularly if you neglect testing elements separately.

Direct marketers have tested direct mail pieces that offer readers two or more choices against a mail piece that offers only one possible answer. One choice always beats two or more choices. This becomes too confusing to determine a true winner.

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

EXPERTISE

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system data
Creates and executes marketing strategies that support business goals
Lead generation and capture and marketing plan development

LIST BROKER

Email Mailing Lists

November 2, 2011 by Tim · Leave a Comment
Filed under: Email Lists

In this economy

Everyone is looking to reduce marketing expenses with email and other ways they can engage customers without spending more money on advertising.

As a broker I get contacted almost everyday by people that want to purchase email addresses.

Many people don’t understand that email marketing is permission based. That getting permission before emailing someone is a requirement and was enacted into law by the US Congress Can Spam Act in 2003.

This means that it is almost never a good idea to purchase e-mail addresses without a double opt-in permission based to use for your e-mail marketing. The average costs for double opt-in email addresses begin at $100 per thousand.

What is the best and least expensive way to acquire a list

Create a sign up form and display on your website or special landing page. Make it easy for people to sign up for your e-mail marketing.

An example of a sign up form with a free offer or white paper for download when they subscribe to your newsletter in exchange for their email address.

The next step

Is to target the right people. You can start with your current customers by appending email addresses to your current mailing list this can be completed by a list company at a fraction of the cost of purchasing a new mailing list.

Offer Incentives

You can offer subscribers a small incentive for permission to market to them. Offer them coupons to keep them interested and engaged. Share with them information that helps them solve their problems.

How does this save them money?

It costs less to market to your customers via email the “permission” thing gets in the way. So the reward for encouraging your customers to sign up for your e-mail marketing communications is that you’re automatically stretching your budget by converting them to a less expensive platform.

Keep up the communications

You should be marketing to all of your current and past customers by e-mail, snail mail or phone contact each month. If you are using all three of these methods each month you deserve a star, if you’re not using at least one of these methods than your marketing communications is not even passing.

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

How to Purchase E-Mail Lists

November 29, 2010 by Tim · Leave a Comment
Filed under: Email Lists

Some business people think of this idea when they think of purchasing e-mail lists.

You’ll then import the addresses into your email marketing software… and blast them with a special offer email. Sales will come pouring in!

Great idea?

Wrong… this is not the way a professional would ever manage a direct mail campaign unless they would like to have a hundreds of angry prospects complain and even have a lawsuit pressed against their company.

Here are 3 reasons why you shouldn’t buy an email list:

1. The email list won’t be any good.Too many bounce backs and non-delivery since the list must be updated on a regular basis That means the list will be of poor quality and filled with people who won’t respond to your offer (sorry!)

2. Your email marketing company will shut off your service. No reputable email service provider will mail to a list of purchased (third party) email addresses. Why not? Because they’ve learned from painful experience that these lists contain so many bad addresses that it’ll get them blacklisted (their mail won’t get delivered). Instead, they’ll refuse to do business with you. Don’t believe me? Read the terms of service of the company you’re using to send emails.

3. You may be breaking the law. Each email address on that list needs to represent someone that gave permission (opted-in) to receive an email from you. Otherwise, you’re spamming them. Did you know that? It doesn’t matter what the list broker assured you. You’re the one on the hook if you’re breaking the law.

Read about CAN-SPAM if you’re not sure what we’re talking about.

Instead, consider renting an email list. The most responsive and most expensive lists are magazine response lists to targeted niches.

Have a good idea which online publishers reach your target audience? (If not, our free service Leadtail can help). Guess what… many will have an email list you can rent.

You can pay publishers to send emails to their high quality lists on your behalf or buy advertising within emails that they deliver to their customers and prospects (e.g., email newsletters). You’ll get the added bonus that they implicitly endorse your offer… since it’s going to their own list!:

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Direct Marketing Email Lists

Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’s direct marketing resources can make all the difference in the success of your campaign.

Online Mailing Lists

Optimize Email Conversions

November 24, 2010 by Tim · Leave a Comment
Filed under: Email Lists

Your customers’ needs are changing!

Your email marketing needs to change along with them. Personalization develops a two-way engagement with customers.

Customers expect relevance

In the emails they receive from companies; they want offers and content that appeal to their interests and preferences.

They like to be recognized by name, catered to— when this happens, they are more likely to buy.

Personalization and relevance is the pot of gold of email marketing, and today’s dynamic social media environment is only raising the stakes for email marketers to cultivate customer-centric conversations.

Direct marketers are finding it hard to introduce relevance and personalization into email communications and other touchpoints, such as web sites, online advertising, call centers, and social.media pages. A variety of factors makes it difficult for many email marketing organizations to respond to the personalization important:

Lack of comprehensive customer data and email analytics for evaluation.

Not all email marketing programs are driven by analytic databases that track customer activity across multiple online and offline channels, a requirement for optimal personalization and to most effectively retarget browsers and abandoners.

No Money and overworked. Email marketing groups are frequently run by small, overworked teams, and also tasked with new campaigns if an organization offloads costly paid search or display advertising campaigns to less expensive email.

Tricks at the expense of strategy. Email marketers are often consumed by tactical day-to-day complexities and managing email service provider

(ESP) relationships; a lack of management support and an integrated online marketing platform make it difficult to elevate email marketing to a more

strategic level.

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Limited integration with complementary programs. between email marketing software and solutions for product recommendations, real-time web site tracking, and customer data management costs opportunities to target customers with relevant

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Optimize your email conversion rate with 3 quick tips . . . – Conversion Voodoo provides Landing Page Optimization services and tools for high traffic websites.
Email Optimization – Topic: Email Optimization: How to improve ROI from capture to conversion. How aggressive are your email marketing goals for the year ahead? Are you optimistic about growing your lists and response rates, or hedging your bets due to the …
Optimize your e-com conversions by testing, use email, add a surprise – Scott Silverman, Gio Hunt, David Moldavsky, and David Horgan on the Digital East ecommerce panel. By Allan Maurer. TYSONS CORNER, VA – How do professionals go about increasing their ecommerce conversion rate? …
Basic Landing Page Optimization Tips | Conversion Optimization … – Many webmasters complain that they do not do landing page optimization due to lack of resource. Read few tips to optimize landing pages which can be easily carried out.

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About Business Email Lists

November 17, 2010 by Tim · 2 Comments
Filed under: Email Lists

Are you looking to acquire some business Email Lists for your company?

When you have a strong list to acquire from, you will find out that the best lists are your own that you acquired through marketing efforts and they are now your best customers.

Writing a year-end marketing plan and setting goals and objectives and testing what has worked best in the past with something new. A new segmented business list that better profiles your best customers, or a new offer that will compel customers to respond. Solid business email lists will help expand your marketing strategies several ways.

Acquiring the List

Of course, you need to acquire a list in the first place. Such a list will provide the basis for building your relationship with your customers. Buying a list is a good idea PROVIDED you are purchasing from a legitimate and reliable source.

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Once you have amassed such a list, you can then take the steps to effectively build your money generating potential. Many of these steps can be rather simple.

A bulk email mentioning specials or discounts is about as simple a concept you could devise. It will also be a concept that delivers impactful results.

Some might even take the expansive step of using their business email lists to send out a well crafted newsletter. This can be a tremendous way to stimulate buying interest since it incorporates various concepts of attraction and informational marketing.

Free giveaways

will also generally entice people to provide their contact info. These giveaways can come in the form of free DVDs, eBooks, software programs, and basically anything you believe potential customers may find interesting.
Some may be wondering how to get the most out of their business email lists. Let’s explore an answer to such a query….
Simple Business Email Tips

Simply having access to a business email list is not enough. You need to get the most out of it. Here are a few of my top tips for succeeding in this regard:

Keep logs of your email records. You do not want to delete any business related emails since you may need them at a later date – even several years later!

Don’t put any sensitive, personal items in a business email. This could prove highly embarrassing if it gets into the wrong hands. Additionally, you cannot really convey your true feelings via email. Instead, you will want to deal with such issues person to person or over the phone.

How to create a free opt-in business lists for your Website

Always respond to emails as soon as humanly possible. This is both professional and courteous. It will make the much needed positive impression you require to succeed.

Initiate emails when you feel it would be best to communicate with customers. Doing so enhances your potential to succeed in your business since you are staying on top of things. My worst mistakes entailed falling behind – don’t make those same

More Business Email List Information

Basics of Small Business Email Lists – … and email to your list compared to a traditional direct mail campaign is next to zero. It seems the cost of mailing a letter keeps going up… can you believe what a stamp costs these days? Source:Basics of Small Business Email Lists …
business email addresses, email addresses business marketing – What does that mean for you It means that I have lists and lists of email addresses,mississauga business email addressesemail addresses phoenix businessNovo Marketing provides keyword targeted consumer and business email lists and optin …
Business email lists – Business email lists are huge collections of email addresses of many professionals that can make decisions considering advertised goods or services. The emails comprising business email lists might co… Go here to see the original: …

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Finding Email Address Lists

November 15, 2010 by Tim · 2 Comments
Filed under: Email Lists

The advantages of owning opt-in email list from satisfied but needy customers is that you now have qualified leads to cross-sell and up-sell your products or services to. Planning is an essential part of any email marketing campaign, and here’s a checklist to help you to plan a successful email marketing activity.

Email marketing checklist:

Building Your Email Lists

Do you request an email address on every form that your customers and prospects complete?
Do you request an email address when visitors register on your website?
When asking for an email address, do you also ask permission to email them?
Do you have a privacy policy stating how you will use email addresses (such as we do not sell lists)
If you are considering renting an email marketing list from a list broker, have your reviewed the quality of the list?
Developing Your Email Marketing Content

Have you defined the goals of your campaign:

What are you trying to achieve?

How many responses do you need to break-even?
Have you considered the benefits and drawbacks of sending either a plain text message, or one in HTML?
Does your Subject line grab the reader’s attention without looking like spam?
Do you have a clear Call to Action?
Have you proofread your message before sending it out, checking spelling and grammar?Do you test your message, sending to a friendly audience before you broadcast generally?
Have you provided a way for readers to unsubscribe?
Do you have a process to clean up your email address list, including bounces and un-subscribers?
Have you personalised the message? Personalised messages pull a much better response
Measuring Your Success – How many leads do you need to break-even

Tracking bounce-backs, non-deliverables and discover what works and what doesn’t work. Develop a control package that consistently performs well. Do you provide a link to forward this email to a friend or colleague? And of course, once you have broadcast your campaign, learn from your experience and test new techniques in your next broadcast.Hoover’s provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

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Email Marketing Checklist: Steps To Take For Successful Email … – Do you have a process to clean up your email address list, including bounces and unsubscribes? Have you personalised the message? Have you identified yourself fully in your message, including complete contact details? …
Email address list populated drop down disappearing on the to / cc … – First the symptoms: ? As far as I can see this effects only the v5.0 RIM OS. We have a multitude of users and the ones who are affected all shared the same trait: they had newer, v5.0 OS preinstalled on their BBerries. …
Email List – The Greatest Tool For Direct Email Marketing – business email list, email list, email lists, email address list, email marketing lists, email list management, opt in email lists, email address lists, list of email addresses, buy email lists, email lists for sale, business email …

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Opt-in Email Lists Opportunity

November 10, 2010 by Tim · Leave a Comment
Filed under: Email Lists

Opt-in Email Lists

An opt-in list is a list of emails that prospects volunteer to elect to receive.

It is one of the most valuable assets of your online business. Since these customers are part of your target market expressing a need in your product or service.

It is an option for your potential customers to gain access to your information, promotion and campaigns that they are interested in. Since it is an option, they are not forced to subscribe to your mailing list. Opt-in lists comply with Federal or state laws banning spam and are now required when mass emailing.

As long as you have an opt-in list that is in the right niche, you promote to your customers in the niche that your are promoting. Each time you have a new product or service to promote, simply inform them and wait for the sales to roll in. Keep your database up-to-date by upating emails that change or bounce back after each mailing. This can either be automated or done by hand.

Growing your list

Growing your opt-in list will mean a bigger customer base and more opportunity for cross-selling or up-selling. Every name and email address can convert to a new sales. Every new sales can rake in extra income for your business. This can be accumulative as you secure more transactions with each customer.

Having an opt-in list saves you effort, time and money. Once you come up with a new product or service, all you have to do is to set up your campaigns and send the updates to your list. Many of your present buyers can become your future clients.

Following up with current customers or past customers, direct marketing experts claim that are your most recent buyers becoms your best propsects since they know and trust you.

An opt-in list saves you money too. You need not set aside money to buy your leads. Many businesses that boost of bringing targeted traffic to your site may not work as well as your own list that you build yourself. Furthermore, it can be expensive and at the end of the day, it may cost you more than what you expect to receive in sales.
Direct Marketing Email Lists

Direct Marketing Email Lists

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The benefits of having an opt-in list are many. Having one allows your business to be profitable and remain so.

The Best Opt-in List Building Tips – Néstor Pabón – Internet … – Opt in email lists are one of the most profitable assets you can have as an online business owner. Unfortunately for most marketers, they go at the list building part “bass akwards”. In this quick article, I’m going to expose the …
Double Opt In Email Lists – The best type, those that yield the highest returns as far as providing viable leads, are double opt in email lists. This is where a person must first of all pass on their email address and then respond to a follow up email message …
B2B Sales Leads Generation — Opt-in Email Lists Marketing | Home … – Visit www.MyB2BLeads.com. Learn how to improve B2B sales leads generation by making the most of opt-in email lists marketing. Want to start your own online.
Small Business Email Marketing Free- Interesting Roadmap | Social … – There are many online entrepreneurs who make a good regular income with nothing else other than their opt-in email lists. Of all email promotion tips, you will ever come across, constantly building your opt in email list is the most …

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Looking only at conversions.

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In this economy

What is the best and least expensive way to acquire a list

The next step

Offer Incentives

How does this save them money?

Keep up the communications

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Great idea?

Direct Marketing Email Lists

Online Mailing Lists

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Customers expect relevance

Acquiring the List

Free giveaways

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