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List Prospecting: Building
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By: Tim Little
| For many small business owners, the missing ingredient in growing your company is not a great marketing plan or staff to run the business but rather customers.
In order for any small business to grow or survive it must have a constant flow of customers and without this flow your business will never grow very big.
To make matters worse, the same old marketing campaign message mailed or blasted often leads to the trash.A small business today must know their customer this applies to existing buyers and users but also to prospective customers that you're trying to acquire. The message that's been carefully written, and targeted specifically for those most likely to do business with you. Consequently, the businesses that take the time to analyze, measure and segment the thousands of customer transactions will realize a significant competitive advantage when purchasing their lists either through a broker or directly online here at Marketing List Broker.
The analysis of customer information in finding the most profitable customer segments...when purchasing lists for your campaigns is something that I will gladly help you with. I can walk you through the process allowing you to decide where you want to market and what your customer profile looks like-by age, gender, income, interest and many other criteria. If you're an insurance broker looking to find high-end baby-boomer with net a net worth greater than $500,000 with in a five-mile radius of your office. Or, if you have a small dental practice and your looking to expand your customer base I can help you find lists from high net-worth homeowners with growing families within 10 miles of your office or the elderly with home ownership and government pensions. I can show how simple it is to find this list in a few minutes.
It's a simple process once you learn the skills...A lot of small businesses don't realize that they can get a marketing list this focused within minutes, but they can. I can help your business craft customized searches using dozens of customized searches with variable criteria like: Business title, company age, sales level, standard industrial classification, geographic selection by city, state or zip. After earning my business degree 30 years ago, I was involved in strategic planning, brand management, corporate identity management, e-commerce, Web site management, direct marketing, advertising, corporate communications, financial database marketing and direct response analysis. I lost a cushy database marketing job 10 years with a major life insurance company because I refused to uproot my wife and I to Denver, Colorado. I have always believed that you need to make the most from the resources that you already have. The articulation of a marketing plan and researching your competitive advantage with strategic database marketing techniques is something I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net
I'm ready to help you find your path to success. Call me for a free evaluation!Yours truly
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