Marketing Lists Prices Stable
Marketing list prices were stable or finally showed some growth this year.
In comparison to Spring 2009 in most sectors according to Worldata’s Spring 2010 List Index.
The only area to decline was consumer e-mail lists which dropped in price by about 10%. This of course is good news to the list industry which they haven’t seen in a couple of years.
The industry is taking an optimist view, since we think the market has bottomed out and we hop the market is stabilizing.
Business to Business Lists
The permission based business to business category declined by about 3% since Spring 2009. But is still remains th highest price list category at $281/m.
The drop in price has nothing to do with the economy but more to do with the flood of new lists and sources in the market.
The newsletters category showed the largest growth since last year growing at over 2% in the last year. Donors, attendees and members and permission based international e-mail lists showed price growth over the year.
International e-mail grew when the economy when the US market began to decline a couple years ago. The price per thousand for this group is the most expensive at $408.
The higher prices are due to compliance with International law.
Until next time, here is to your continued success!
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Profit from the Demographic Storm with Mailing List
With a 100 million young American consumers in its ranks.
Millennials have replaced the 78 million Baby Boomers as the largest demographic group of consumers.
Much has been written about how to profit from the coming demographic storm. Baby Boomers moving into retirement and the parents of Baby Boomers moving into old age will cause direct marketers to have a deeper understanding of younger customers if they hope to remain relevant.
A local retail store sends coupons to your teenagers and the coupons direct the teenagers to their Website for more information and additional deals.
In mixing the marketing media, the local retail store that even tech savvy young consumers enjoy the idea of getting something addressed to them and are more than happy to respond.
Demographics is the key to marketing success in the future
Many marketing tactics and strategies designed to appeal to the once dominant Boomer generation must now evolve for the younger crowd.
Demographics allows marketers to better segment all of these groups. The Internet is going to play a part in the future of marketing.
On the flipside traditional forms of advertising like direct marketing continues to appeal to younger buyers.
Direct marketing and the client companies will be the clear winners in the years ahead.
Youth Movement
Millennials represent the most massive opportunity since the Baby Boomers.
The Boomers are still an economic force, are rapidly retiring. The Gen X, with about 70 million American consumers, is still small than the Babyboomers but doesn’t have the influence at the cash register.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
How to Capture Responses from Your E-mail List Campaign
Tracking responses is everything!
Direct Marketing benefits from being the most measurable of all marketing functions.
Unlike other marketing mechanisms the direct marketer can place a dollar value to the company on the results of his or her spending.
There are really three things that need to be accomplished here:
You need to be able to measure how many people respond to your campaign
- Which list they come from, and
- How each respondent ranks in terms of the likelihood of becoming a sales lead.
- Following the campaign you will also want to measure your cost per response, cost per lead, and how many leads turned into sales.
Tracking Mechanisms
The mechanisms for tracking responses are very similar for email and direct mail. Ideally, a direct marketing piece will offer multiple methods for a recipient to respond, each of which can be tracked by the direct marketer.
Key Coding
Key coding is a direct mail mechanism for tracking segments of a mailing.
It consists of numbers or characters that you choose to represent each segment of your campaign. Each record of the list is than marked with the Direct Mail Email
Key Coding Promotion Codes
URL with Tracking ID URL with Tracking ID Web Site Registration Web Site Registration 800 Telephone Number 800 Telephone Number
The URL with tracking ID enables you to count how many web site visits from each list and/or creative piece occur as a result of the campaign.
The URL is the web site address for the landing or registration page, created specifically for the campaign, that recipients are invited to visit.
The tracking ID is an extra set of characters at the end of the URL which can be captured in order to identify which list the recipient came from and/orwhich creative piece the recipient received. Each visit (click-through) to the landing page can be counted along with how many click-throughs are associated with each tracking ID.
Web Site Registration
Whereas the URL with Tracking ID allows you to count the number of visits or click-throughs, web site registration lets you know who visited your web site, how to contact them, and, depending upon the questions you ask, how they rank as prospects for your product or service.
This is a crucial part of measuring the success of the campaign and maximizing the chances that a response will eventually lead to a sale.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists
“Direct Marketing Strategies” Social Meets Mobile
Relationship Building
Many successful marketers discovered, direct response is a powerful tool for building brand awareness and putting the power or conversation into the hands of the customer.
Direct marketing and the introduction of new skin products is becoming a very lucrative business.
The new idea is to integrate a multi-channel marketing plan approach to reaching customers for both forming and maintaining a relationship with.
You need to engage customers and educate them and you monitor customer behavior and build logic for action point.
People looking for a quick fix
Your trying to target the Generation – X women with top brands for skin care.
Everyone wants to be beautiful and skin care products inspires a quick fix but because of the intense competition in the skincare and beauty field the brand you market must create trust and awareness.
Social Networking a Big Hit
From launching easy-order options on Web sites to being active in new venues including social media.
The Internet is replacing traditional media channels like offering personalized skincare tools and the ability to ask questions and opportunities to receive free samples.
The idea is to connect directly with the user, Bloggers of beauty Web sites talk about campaigns and Facebook and about their photo’s.
Estee Lauder launched it’s first campaign out of Facebook which allows a women to post a photograph and play wit the make-up.
Building a mobile campaign
Build a mobile club with loyal customers who could opt-in for new product announcements coupons and enter sweepstakes. Build mobile commerce capabilities through the mobile site.
Even in today’s tough economy beauty and personal care products are still a must have for consumers.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Direct Marketing Leads – Coupon Use Surges
Coupon use surges in down economy
Increasing 26% per year and most come from direct mail but over 10 million digital coupons are redeemed every year.
Valpak.com offers more than 17,000 printable coupons and partnership Web sites like Kudzu.com customer searches for coupons can review and rate local service providers.
Coupon goes I-phone app
Valpak a 40 year old national retail provider is going digital and working with Cox Target Media Inc to introduce coupon applications for the iPod Touch and Adroid Palm Pre.
In February Valpak announced that any retailers/advertisers on Valpak’s digital producers are will also take part of the 10 other Web sites that offer value to consumers.
This partnership opportunity allows Valpak advertises to set-up XML feed into partners site and when customers print the coupon it is actually printed from Valpak.com.
This gives advertisers access to over 32 million unique visitors per month. About 12 percent of the advertising sold for Valpak are national.
Retention rates are increasing
The overall retention rates is the frosting on the cake at when it runs 7 percent higher when the customer runs on both advertising platforms.
Valpak’s decision to go digital made it accessible everywhere, if a customer is concerned with a local offer, the coupon comes as a physical coupon in the mail and it will aso appear digitally on the phone.
GPS tracking capabilities
The phone allows the coupon company to track customers with GPS and allows them to offer them coupons within there radius. The customer can search anywhere from 3 miles up to a 25 mile radius.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists
How to Improve Direct Mail Lead Quality
Finding Quality not Quantity
If you’re generating plenty of leads with direct mail programs, but you get complaints from sales that they don’t like the quality of the sales leads. This could be the reason:
No offer or non-relevant offer.
If you’re not making a compelling offer to your target group. If your leads seem less qualified look at improving or changing your offer Ideally, offers should appeal to prospects who at minimum are experiencing the problem that your product should solve.
Try to test different campaign channels
Pay-per-click campaings many times can generate many leads but without testing the quality you may discover that many are un-qualified and a higher proportion of unqualified leads.
Direct response marketing campaigns such as email generate fewer leads, but more highly qualified responses on average.
If your conversion rate from raw inquiry to qualified opportunity or sale isn’t what it should be, it could be that you need to test better programs.
Follow-up, Follow-up, follow-up!
If you’re generating a significant number of leads each month, if your sales force is “cherry picking” leads and leaving most to die a lonely death in your CRM database, or if your leads just aren’t converting to sales as they should, it may be time to implement a lead follow-up system.
With such a system in place, you can send only qualified leads (leads that meet a set of pre-defined criteria) to the sales force, and for the rest, automatically trigger a series of email communications that will serve to further profile and qualify those prospects.
Communicate with your sales team
Most companies keep their sales force informed of direct marketing
programs by sending each rep a sample of the campaign. Rarely, however, do marketing managers provide information that details the objective of the campaign and more importantly, how the sales rep should approach follow-up calls.
Were the sales reps to have understood that strategy?
Their follow-up calls might have commenced with questions about the prospect’s needs or the need rather than “And they would have uncovered more genuine leads as a result.
“Make sure your sales people know your marketing intent and process as well as your products and services. Write and say a compelling ‘reason for my call.’”
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. from your neighborhood or across the country you choose or call me for more details buy mailing lists
Six Items “Direct Marketing Email List” Must Include
Building Relationships…
Connecting with e-mail subscribers by providing excellent service, relevant and timely information that aids their buying processes and creates affinity.
To serve your email subscribers effectively, you must become attentive to their needs.
And one of the smartest things you can do to meet their needs is create a preferred customer benefit landing page where you can direct your best susbcribers to that will identify their needs and interests by telling you what offers and preferences are.
Armed with this knowledge and equipped with the right email communications software, you’re now prepared to “serve” your subscribers by delivering personalized email content bases on the preferecnes they told you that they want to receive.
What makes a good subscriber preference page?
These are some examples:
- Keep your survey or questions requests to a minimum. Ask only for the information that’ll be used to deliver content and offers relevant to subscribers’ needs.
- People are busy and don’t have the time or desire to answer questions
- unless they see a clear benefit.
- Explain the reason you need this information or how it will benefit them.
- Most consumers and business professionals are very sensitive when it comes to providing information about themselves or their companies. Explain how their information will be used.
- Guarantee confidentiality and privacy. This is boilerplate material subscribers want to know that the information they provide you will be kept private. They need to know they can trust you to keep their information confidential and not share it or sell it to a third party. Be clear that you will protect their privacy
- Simplify the data capture form. Design your data collection form for ease of use. Simple click with a clear benefit like a free download that is relevant to their needs.
- Promote the simple landing page on your Website and in emails or any other correpondence you email. The welcome email is the most important email you’ll send because it sets the tone for your relationship with subscribers.
- Keep up to date with your subscribers’ needs. Over time, consumers’ information needs to be updated. At least once a year, send an email specifically to invite subscribers to update their preferences.
This lets subscribers know you care — and
keeps them engaged.
Until next time, here is to your continued success!
.
ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Direct Marketing Email List Tips
Email marketing is now mainstream digital marketing
Email marketing continues to evolve and the old business models of batch and blast is far behind us and list segmentation and the new direct response marketing tool is Website analytics.
The Email Evolution Process
As part of this email evolution process email also seems to become the most subtle direct marketing channel. We are a gentler creature of the digital age.
The new age of email has evolved into targeting people who know and understand who we are and how we can bring value to their lives.
E-mail can be used in many business to business industries including metalworking tools, mining and construction equipment e-mail can be used to support customer satisfaction and loyalty and to develop a stronger on going relationship.
E-mail is now being used to drive educational programs for online training the e-mail could have link-backs to Website for product demonstrations.
Customer behavior has changed
Marketers need to find out how their customers want to be engaged with.
E-mail can be an effective way to bridge to generate loyalty by providing helpful and timely information.
Email is good at taking the consultive approach and gives people what they need and in return they remain loyal to you.
The is the new age subtlety and the consultive sale and interject something of value to your customer base
Until next time, here is to your continued success!
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
.
ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
Customer Retention In a Down Economy
Customer retention is a great area of focus when times are tough.
Since many marketers have cut back on spending during the current recession they increased efforts in less expensive areas like customer loyalty programs.
Talk to your customers
When you think about how loyalty programs are implemented you must focus on dialog that takes place across all channels. You can look to reach customers in different ways than you did before the recession.
Segment customer with testing discounts
Offering discounts to different segments by being more active with promotional activity, both added value-added discount offerings and facilitate customer dialog through different channels.
When the economy takes a dive you can try to get feedback from customers to discover what issues they have like shipping charges for online purchases by honoring discounts if they find the same product through competitors at a cheaper price.
Find what’s unique about your brand
Retailers and marketers without existing loyalty programs in place are taking a serious look at encouraging customers to buy direct through Website. This is something that can be tested and improved with customer feedback.
Marketers are now becoming more focused on the overall customer experience when times are tough, because their customers stick and come back to the brand.
Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists
Companies Increasing E-mail use in 2010
There will be more companies using e-mail this year to prospect and uncover new sales leads.
Because of the great opportunities to increase ROI and targeting capabilities.
Clean and Segment to Lift Response
Cleaning lists before plaaning e-mail blast campaigns will increase response rate and save money and time in the long run. You need to carefully segment your active lists from inactive, prospects and current customers with suppress files that purge current customers from prospective customers.
In other words don’t send new acquistion mailings to customers that you are already serving, this seems rather obvious but it’s easy to overlook this error.
Think about how many times you’ve opened up the mail to find incredible benefits simply for activating a new credit card account. The problem is you are already a credit card member. Don’t they already know this? After all, you are sending them money every month.
And don’t get me started on how many times my cable company has offered me incredible new customer deals despite being a customer for over ten years.
Don’t shoot yourself in the foot
How do you think it makes your customers feel? Segmenting active from inactive or customer from prospective customer will add more ccrediability to your mailing. They want to feel special and appreciated. How do you think it makes your customers feel?
They don’t want to feel like just another mindless mailing by a uncaring direct marketer. They want to feel special and appreciated.
The difference between an unhappy customer and a loyal customer is how you interact with them.
Unfortunately, sending acquisition campaigns to current customers is all too common and is the type of marketing strategy that could end up costing you clients.
Cleanliness helps response
scrub your prospect list to remove current customers, opt-outs or unsubscribes, and any other list of individuals that doesn’t meet your target criteria. It’s incredibly simple and the benefits include:
- Improvement in response rates. Customers are highly unlikely to respond to an offer for something they’ve already purchased.
- Not upsetting your customers and thus protecting your business and brand. This is critical: have respect for your customers and know who they are.
- Removes duplicates. Scrubbing your lists can also remove duplicates.
- Reduces costs. Depending on the medium you’ll likely save money by sending communications to those you intended them for.
Perhaps you’re utilizing third parties, ad networks or affiliate networks to help expand your marketing reach, and you don’t want to share your sensitive customer data. That’s very smart – both utilizing third parties and worrying about your data. The good news is you can use third parties and networks and never share your
sensitive customer data.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
E-mail compliance companies offer a range of email list security options that protect your data as well as help comply with federal data privacy laws like theCAN-SPAM Act. The primary means to protecting e-mails lists is list scrubbing or list hashing.
Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists
FREE eBook “Boost Sales With Lists”
