Profit from the Demographic Storm with Mailing List

April 27, 2010 by
Filed under: Direct Marketing Lists 

With a 100 million young American consumers in its ranks.

Millennials have replaced the 78 million Baby Boomers as the largest demographic group of consumers.

Much has been written about how to profit from the coming demographic storm. Baby Boomers moving into retirement and the parents of  Baby Boomers moving into old age will cause direct marketers to have a deeper understanding of younger customers if they hope to remain relevant.

A local retail store sends coupons to your teenagers and the coupons direct the teenagers to their Website for more information and additional deals.

In mixing the marketing media, the local retail store that even tech savvy young consumers enjoy the idea of getting something addressed to them and are more than happy to respond.

Demographics is the key to marketing success in the future

Many marketing tactics and strategies designed to appeal to the once dominant Boomer generation must now evolve for the younger crowd.

Demographics allows marketers to better segment all of these groups. The Internet is going to play a part in the future of marketing.

On the flipside traditional forms of advertising like direct marketing continues to appeal to younger buyers.

Direct marketing and the client companies will be the clear winners in the years ahead.

Youth Movement

Millennials represent the most massive opportunity since the Baby Boomers.

The Boomers are still an economic force, are rapidly retiring. The Gen X, with about 70 million American consumers, is still small than the Babyboomers but doesn’t have the influence at the cash register.

Until next time, here is to your continued success!


About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

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