“Direct Marketing Strategies” Social Meets Mobile

April 23, 2010 by
Filed under: Direct Marketing Strategy 

Relationship Building

Many successful marketers discovered, direct response is a powerful tool for building brand awareness and putting the power or conversation into the hands of the customer.

Direct marketing and the introduction of new skin products is becoming a very lucrative business.

The new idea is to integrate a multi-channel marketing plan approach to reaching customers for both forming and maintaining a relationship with.

You need to engage customers and educate them and you monitor customer behavior and build logic for action point.

People looking for a quick fix

Your trying to target the Generation – X women with top brands for skin care.

Everyone wants to be beautiful and skin care products inspires a quick fix but because of the intense competition in the skincare and beauty field the brand you market must create trust and awareness.

Social Networking a Big Hit

From launching easy-order options on Web sites to being active in new venues including social media.

The Internet is replacing traditional media channels like offering personalized skincare tools and the ability to ask questions and opportunities to receive free samples.

The idea is to connect directly with the user, Bloggers of beauty Web sites talk about campaigns and Facebook and about their photo’s.

Estee Lauder launched it’s first campaign out of Facebook which allows a women to post a photograph and play wit the make-up.

Building a mobile campaign

Build a mobile club with loyal customers who could opt-in for new product announcements coupons and enter sweepstakes. Build mobile commerce capabilities through the mobile site.

Even in today’s tough economy beauty and personal care products are still a must have for consumers.

Until next time, here is to your continued success!


About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

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