Direct Marketing Leads – Coupon Use Surges

April 21, 2010 by
Filed under: Direct Marketing Leads 

Coupon use surges in down economy

Increasing 26% per year and most come from direct mail but over 10 million digital coupons are redeemed every year. offers more than 17,000 printable coupons and partnership Web sites like customer searches for coupons can review and rate local service providers.

Coupon goes I-phone app

Valpak a 40 year old national retail provider is going digital and working with Cox Target Media Inc to introduce coupon applications for the iPod Touch and Adroid Palm Pre.

In February Valpak announced that any retailers/advertisers on Valpak’s digital producers are will also take part of the 10 other Web sites that offer value to consumers.

This partnership opportunity allows Valpak advertises to set-up XML feed into partners site and when customers print the coupon it is actually printed from

This gives advertisers access to over 32 million unique visitors per month. About 12 percent of the advertising sold for Valpak are national.

Retention rates are increasing

The overall retention rates is the frosting on the cake at when it runs 7 percent higher when the customer runs on both advertising platforms.

Valpak’s decision to go digital made it accessible everywhere, if a customer is concerned with a local offer, the coupon comes as a physical coupon in the mail and it will aso appear digitally on the phone.

GPS tracking capabilities

The phone allows the coupon company  to track customers with GPS and allows them to offer them coupons within there radius. The customer can search anywhere from 3 miles up to a 25 mile radius.

Until next time, here is to your continued success!


About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists

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