Data Mining
Data mining is a minefield and social networking sites are still replete with veins of consumer-insight gold.
Marketers should extract that treasure, but carefully some tips on how to get the most form data mining social networks.
Respect privacy, even if their profiles are publicly visible. Opt in or double opt in is always best.
Social networkers are often so honest in their profiles because they have an expectation of a certain level of privacy. While the information disclosure benefits marketers, marketers should interact with people they know or use information without names and identifying features to create pictures of their ideal customers.
Use the data to create prospect profiles. Marketers should collect aggregated, anonymized data to understand what consumers like or dislike about a particular product or service. Employ a list from a data solutions firm with good penetration at the individual level, this can help marketers leverage what they learn online where they formulate strategies and get an idea of what the typical person looks like and where they are.
While the main source of data mining may come from Facebook, YouTube viewers and video uploaders can find plenty of data by simply clicking on the “views” button and expanding it.
Append social media data to house files. Lewis says there’s always the possibility that marketers take Facebook’s advice and invite their friends—by uploading their e-mail lists, no more than 500 addresses at a time.
With the new data mining techniques direct marketers can take their in-house customer relations management data and reverse append it. What he does is “reverse append it to a Web-based location, using the up to 50 different social platforms—from Facebook, Twitter, LinkedIn, MySpace, YouTube, Flickr, Picasa, The Wall Street Journal, The New York Times, all these interesting areas that have open social graph data.
Know the quality of followers, friends and connections. and always befriend influencers. Once marketers figure out which fans of their brand are influencers—those with the highest number of Twitter followers, YouTube subscribers, LinkedIn connections, Facebook friends, etc.—marketers should get to know these VIPs, Lewis says.
EXPERTISE
- Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
- Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
- Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
- Accelerates sales by tying email campaign and website tracking to CRM system data
- Creates and executes marketing strategies that support business goals
- Lead generation and capture and marketing plan development
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More Articles On Data Mining
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Big Cycles, Big Data: The Next Generation of Computing | CSDiary – 9 Comments. Yahoo! and CMU Join Forces | CSDiary December 12, 2007 @ 12:28 pm. […] couple of weeks ago I wrote about “next-generation computing” — computing structures, algorithms, and applications on very large …
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Watching Pootie Tang in Beijing | The Unofficial Stanford Blog – With less than two weeks before I return home from Peking University, it’s time I finally offered some scattered thoughts on two of my favorite films of all time, two films which have kept this lonely scholar company during his solo foray: Pootie Tang and Etre et Avoir (To Be and to to Have). Released in 2001 and 2002, respectively, these two movies have a great deal more in common than one would expect from their dust jacket precis. The first sentences of each tells us everything, and nothing, all at once.
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Data mining techeniques – Selecting important attributes – So you might be thinking now that are there any methods for attribute selection in
Mailing List for Marketing
Business owners are drawn to making these for a variety of reasons or purposes. Since the best way to grow your business is with a fresh supply of mailing list for marketing.
Mailing lists
… allow any business, company, or organization to send in marketing materials that can introduce their new products or services, and announce special notices, such as company events or product sales, among others intent. Before purchasing mailing lists for marketing you should determine the value of a customer the higher the value per customer, the more you can set aside for direct marketing campaigns.
When selecting lists
for marketing make sure that you ask for permission or opt-in you want to keep a clean business reputation and make use of permissible marketing techniques, you need to abide by certain rules and regulations. One of those is to ask for permission from individuals who are part of your target clientele.
You need to ask
them if they want to be a part of your list and be able to receive promotional materials for your products and services. You have to let them sign up (have them provide you their names and contact information, such as email addresses) first before you proceed sending them mails. Or else, they will just consider your mail as another spam, which can make you be banned.
When creating lists for marketing,
though, you have to take a careful look at your target clientele. If you are selling products and services that are for families, you may want to check the locations of those on your list. See YouTube on selecting highly targeted lists for local marketing using Google and a list provider. Those who are living in condominium units may not be families, but bachelors. You have to filter out those who receive your mails and the marketing materials included to ensure a turnaround for your business. Strategic thinking is a key here.
Once you have already created a list, review the promotional materials you are going to send over to them. The quality of your promotional materials in terms of design, content and message will sell your products and services to your target clientele. Make sure that you have your key message delivered straight and are supported by photographs as well as graphics.
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Targeting your Mailing List for Marketing
More Articles on Mailing List For Marketing
- business mailing lists for marketing | Businessdata9′s Blog – business mailing lists for marketing. Posted on November 23, 2010 by businessdata9. The supply of business mailing lists is usually within an Excel spreadsheet, csv or text format, via an electronic format such as email. …
- How to Create Mailing Lists for Marketing – How to Create Mailing Lists for Marketing. One of the marketing techniques that business owners always find themselves taking into consideration is the use of mailing lists. Business owners are drawn to making these for a variety of …
- What to Do with Mailing Lists for Marketing – For small business owners, nothing is more valuable than mailing lists for marketing. These marketing lists contain valuable information about certain demographics. This gives business owners an advantage when there is a product or …
- SEEKING MARKETING PROFESSIONAL – VERSED IN EXCEL & MAILING LISTS … – Am also open to, and seeking alternative ideas to creating and building mailing lists for marketing. Please reply to this by e mail, or call Michael at: 626.825.5444. See my web site at: www.macalabreseassociates.com.
Making Mobile Direct Response Better
There are many marketing vehicles being introduced that allow you to meet your buyers.
Online advertising using the Internet and online advertising and search engine, marketers are now using social networking to find new prospects and developing new applications for smartphones.
Email marketing is now the workhorse of Internet marketing, but the sheer number of different outlets to get your message across to prospects makes it more of a challenge to track which campaigns are working and why.
With new software developments marketers can now focus on marketing to several channels without losing track of how to measure which campaigns are working and why?
Spending on business to business is expected to increase by 26 million for Mobile marketing to $106 million by 2014 and this represent a quadrupling in mobile marketing activity over the next 5 years. Mobile marketing abilities to convert SMS messages into email messages and in reverse.
Using metrics to analyze the results will improve the bottom line performance. The major appeal to mobile marketing is to send SMS messages and email as a part of the integrated campaign. The key is to find one platform that is driven by customer preferences.
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About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
Prospect or Grow Existing Lists
Do you have a marketing plan strategy
for building your lists?
If your thinking about generating more income for your business than you better have a good plan for building your mailing lists.
Define your marketing plan objectives like are you trying to build your active customer base with high quality as far as prospects with money with an immediate need for your product or service.
What are the best channels for completing your objectives by email, direct mail or mobile phone or telephone marketing platform.
Profile your current customer base you can append with major business to business databases and look for the best profiles are far as segments or age groups that purchase the most with frequent high dollar volumes.
If you can combine channels you can double your conversion rates. For example mail or e-mail and follow-up with a telephone call with an appealing offer. Improve your return on investment by negotiating multi-list volume use.
Offer a deal that will create urgency to increase response rates. Build your list through lead generation. Do you have a library of well written products that appeal to your target group?
Build back links to strategic product pages on your Website to informational white papers with hyperlinks pointing to your website.
Find Websites that are generating more traffic than yours and exchange articles. Build landing pages with white papers that can be downloaded from your Website and collect prospective data for promotional reasons.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
OneSource iSell Delivers a Continuous Flow of Hot Prospects
Directly to Sales Professionals
Engage Customers
Until next time, here is to your continued success!
.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Leverage Lead Generation With Social Media
As Social Media Evolves…
our opportunity to reach people that have never heard of our services in business to business marketing we need to engage them during the opportunity cycle.
During this cycle you are trying to generate demand not generate leads because these prospects are not ready to become leads yet. Social media content can help build the trust. Often direct marketers react too soon and that their are more steps in the buying cycle before you make the move.
Many believe that their are five buying steps in the sale cycle these include need recognition, awareness or search, interest or evaluating alternatives, confidence or selection and purchase, loyalty or post purchase evaluation.
Thought leadership
It’s up to marketing to create a research network that generates trends and business challenges that customers and prospects are looking for.
Aligning the sales and marketing with customer buying process
Helping prospect to discover and respond to the most important business issue that they face
Changing sales force to being more consultative
Put the needs of the customer first.
h1>Until next time, here is to your continued success!
.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Salesforce/Jigsaw List-Building Contrasts
Customer relationship management…
Company Salesforce.com announced its pending acquisition of database information provider Jigsaw Data Corp.
Salesforce, whose cloud based applications enable sales people in the field to rate and nurture leads will become a big player in the business to business database arena because of the acquisition.
The growth opportunities are in the 3 billion business to business service industry. Now the two merged companies can provide a fully integrated applications and data solution.
The Divide
There is a traditional divide between data and applications like Salesforce and marketing database applications Jigsaw. The marketing database industry has accepted the current merger announcement as power of business information
The third-party data is critical as part of the core foundation of the customer database business. Jigsaw is a database provider and this deal is validating Jigsaw crowd-sourcing business model.
Jigsaw’s Database
Is 21 million business contacts and about 4 million companies has been built like Wikpedia-style contact systems through the exchange of business information.
List Building Contrasts
Jigsaw’s method of list building contrasts with other marketing databases models such as magazine subscriber lists and list assemblies by editors and researchers and Internet scrubbing of online names and contact information.
Other database companies such as Demandbase Inc., Dun & Bradstreet and Harte-Hanks have liaised with Jigsaw to augment their own databases.
Jim Fowler is the Jigsaw founder and CEO, said the acquisition of his company will have no integration of sharing of the data within Salesforce.com,
Jigsaw will be very carefully integrated into Salesforce and will have a competitive advantage for them.
Jigsaws methods include crowd sourcing is able to gain a lot of scale using a combination of Web scrubbing, member updates of their own contact information is superior to other competition.
Jigsaw users are charged a discounted subscription price of $79 per seat, per month compared to the usual $99 fee.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Direct Marketing Leads – Coupon Use Surges
Coupon use surges in down economy
Increasing 26% per year and most come from direct mail but over 10 million digital coupons are redeemed every year.
Valpak.com offers more than 17,000 printable coupons and partnership Web sites like Kudzu.com customer searches for coupons can review and rate local service providers.
Coupon goes I-phone app
Valpak a 40 year old national retail provider is going digital and working with Cox Target Media Inc to introduce coupon applications for the iPod Touch and Adroid Palm Pre.
In February Valpak announced that any retailers/advertisers on Valpak’s digital producers are will also take part of the 10 other Web sites that offer value to consumers.
This partnership opportunity allows Valpak advertises to set-up XML feed into partners site and when customers print the coupon it is actually printed from Valpak.com.
This gives advertisers access to over 32 million unique visitors per month. About 12 percent of the advertising sold for Valpak are national.
Retention rates are increasing
The overall retention rates is the frosting on the cake at when it runs 7 percent higher when the customer runs on both advertising platforms.
Valpak’s decision to go digital made it accessible everywhere, if a customer is concerned with a local offer, the coupon comes as a physical coupon in the mail and it will aso appear digitally on the phone.
GPS tracking capabilities
The phone allows the coupon company to track customers with GPS and allows them to offer them coupons within there radius. The customer can search anywhere from 3 miles up to a 25 mile radius.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information from your neighborhood or across the country you choose or call me for more details buy mailing lists
How to Improve Direct Mail Lead Quality
Finding Quality not Quantity
If you’re generating plenty of leads with direct mail programs, but you get complaints from sales that they don’t like the quality of the sales leads. This could be the reason:
No offer or non-relevant offer.
If you’re not making a compelling offer to your target group. If your leads seem less qualified look at improving or changing your offer Ideally, offers should appeal to prospects who at minimum are experiencing the problem that your product should solve.
Try to test different campaign channels
Pay-per-click campaings many times can generate many leads but without testing the quality you may discover that many are un-qualified and a higher proportion of unqualified leads.
Direct response marketing campaigns such as email generate fewer leads, but more highly qualified responses on average.
If your conversion rate from raw inquiry to qualified opportunity or sale isn’t what it should be, it could be that you need to test better programs.
Follow-up, Follow-up, follow-up!
If you’re generating a significant number of leads each month, if your sales force is “cherry picking” leads and leaving most to die a lonely death in your CRM database, or if your leads just aren’t converting to sales as they should, it may be time to implement a lead follow-up system.
With such a system in place, you can send only qualified leads (leads that meet a set of pre-defined criteria) to the sales force, and for the rest, automatically trigger a series of email communications that will serve to further profile and qualify those prospects.
Communicate with your sales team
Most companies keep their sales force informed of direct marketing
programs by sending each rep a sample of the campaign. Rarely, however, do marketing managers provide information that details the objective of the campaign and more importantly, how the sales rep should approach follow-up calls.
Were the sales reps to have understood that strategy?
Their follow-up calls might have commenced with questions about the prospect’s needs or the need rather than “And they would have uncovered more genuine leads as a result.
“Make sure your sales people know your marketing intent and process as well as your products and services. Write and say a compelling ‘reason for my call.’”
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. from your neighborhood or across the country you choose or call me for more details buy mailing lists
Website Analytics – Lead Generation
Analytics help marketers adapt their Website to customer behavior
Direct marketing is about measuring, it’s about always making your conversions and response rates higher. Direct marketing is about making gradual improvements to your landing pages to improve your conversion rates and sell.
If the great recession teaches us anything it will it will teach us to measure what’s working or not working and maximize the value of our Website.
Marketers are relying on Web analytics to move beyond simple brand building to turn traffic into relationships and leads to sales.
Some marketers are fine-tuning their Web analytics to focus on measuring which activities generate leads that convert sales.
Consulting companies that guarantee to improve conversion rates are only paid when they generate a sale.
This is performance based consulting…
so you must be laser focused to convert customer traffic into leads that buy.
Web statistics such as page views, site visits, bounce rates and average time spent on Website are great for determining content on the site that is best engaging visitors and driving them to register and contact the company.
As a business the job of your Website is to sell
In the old days the relationship building was important to the sales rep. Today the relationship building can be automated to stay cost competitive in your marketing niche.
Web analytics will drive change…
Web analytics can be useful in determining what Website content is engaging to users and what is not. From this information you make changes to improve conversion rates. Web analytics deliver results in real time based on metrics including external search engine results from targeted keywords.
Web analytics direct marketing is about generating traffic than measuring and improving your design to convert traffic to targeted leads and eventually sales.
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Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
Telephone: Call (313) 269-9951
Email address: Tim G. Little
References and Project Portfolio will be Provided on Request
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