Lead Generation With Video

January 18, 2013 by Tim
Filed under: Direct Marketing Leads

The leap to online video has been hot….

and it’s getting even hotter when executed with direct marketing methods.

Using video in combination with direct marketing methods can achieve unreal response rates. In fact this maybe the direct marketing turn around that your campaign needs to get it to the next level.

Direct marketing gives the online video more structure with testing, analysis and a call-to-action. Disciplined direct marketers normally test and analyze their campaigns to improve response rates and conversions for better ROI.

This is why online video combined with the structure of direct marketing can be deadly.

Gary Hennerberg the author of Online Video Deep Dive.

Claims that he can achieve a response rate of over 20% this is unheard of when direct mail is considered a success when it reaches a response rate of 2%. What he does with online video is brilliant and uses…

A short video on a website to convince someone to opt-into your website sales pitch

You need to make your online video interesting – try setting up an intriguing premise, reveal a little of the story, and importantly, you bring people into your sales funnel when you capture an email address. The Deep Dive: if selling your product doesn’t typically happen on impulse, and you must first build trust, you can tell your story over short, strategically sequenced video clips, delivered via email autoresponders over time.

How to Use Video For Lead Generation for Sky High Profits

Gary claims his direct marketing online campaign achieves a 20 percent lift in sales—with video as the central delivery vehicle. This is the type of lead generation opt-in you can use to get live leads from a website you simply record a series of short videos that engage your niche with direct response marketing testing . You must produce an engaging video campaign your 3 principles

The three words we use to describe this marketing transformation are:

Purpose – must be relevance to niche to serve them
Frequency – a series of 5 videos or chapters go behind the scenes building trust with clients
Free – Demonstrate your product tell a story, educate, without strings attached.

Using these concepts, you can supercharge email and social media using online video, renew
Explain a complicated service in detail like SAS analysis. Imagine trying to describe how to find the most profitable niches inside of a CRM database. Implement using analysis techniques pulling this data and segment into 19 buckets and append with streaming customer credit scores to 20 million records.

This is a good strategy for selling products that require more explanation. The Deep Dive: Video can shortcut the visualization-and engagement-of a complex concept that words on a page can’t accomplish quickly enough before the reader loses interest.

Direct Mail marketing to the masses is expensive and highly in-effective since only 1% may respond to your offer. Non-profits can save an enormous amount of fundraising cost. by moving online and creating compelling video for constituents. Interview people you’ve touched. State your case. Engage. Reaching millions for pennies rather than $100,000 or more you can test and get results and analysis much faster.

Integrate social media with online video and encourage comments, recommendations, and shares. You get branding and mass exposure with little to no cost when integrating.

Comments

24 Comments on Lead Generation With Video

Reta on Thu, 24th Apr 2014 4:19 pm

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