Choosing A Mailing List Manager

June 17, 2014 by · 1 Comment
Filed under: Direct Marketing Lists 

The first step in choosing a Mailing List Manager is to determine your campaign goals and objectives.

Project Management Meeting

Project Management Meeting

This can be determined by referring to your annual marketing plan or direct marketing campaign schedule.

Do the research

Determine the most profitable clusters in your current customer CRM by purchased amount or frequency and clone the attributes based on:

  • Geography are they from your local state or metro area or are they national
  • Will you follow-up with a call, postcard or email to increase response rates
  • What industry or niche are they in?

This research will eliminate the extra costs of selecting broad range of prospects and focus on a  more targeted profile of current high ranking customers.

After you determine the best list attributes based on researching your customer database. Step 2:  is to either locate the best marketing and list company to handle your campaign. This can be determined by:

  • How often they update their data warehouse
  • Do they offer direct marketing services like list appending, MDS reverse encryption services
  • Direct mail, phone and email lists and services like suppressing the do not call from phone lists and double-opt in for emails
  • Does your list company offer wholesale pricing on lists and direct marketing services.

My partner The Leads Warehouse is a marketing company that strives to meet a variety of direct marketing needs. They offer data in over 40 different verticals and have more than 300 filtering options to custom tailor data. 

They offer phone leads, mailing lists, and email leads. They also have real-time leads, opt-in leads, inbound calls, and TV leads. If there is a lead-type you’re looking for, they have it.

If you have a need for data or direct marketing, they have a solution to fit your needs.

You will not find another lead generation company with our level of experience, product quality, pricing scale, and customer service.

View The Leads Warehouse website at: http://theleadswarehouse.com

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List Building For Profit

December 6, 2012 by · Leave a Comment
Filed under: Direct Marketing Lists 

Profile your ideal customer

What segment or niche would respond to your offer? A great way to start is by analyzing your current customer base by who recently purchased an item, do they shop frequently what is the dollar volume. New customers will likely be similar to the people who currently do business with you.

Identify your best customers first…..by recent purchase, dollar amount, frequencey
customer databases or invoices, delivery information. These tell you who your customers are, what they buy, how often they shop, and how much they spend. Look for the
people who bought from you most recently, most often, and who spent the most money.

Understand your model customer the 80/20 Rule
Approximately 80% of your sales comes from the 20% percent of your database. Find them and ay attention to characteristics such as age, gender, income, and where they
live.

Understanding Marketing Lists

One easy way to do this is to through Eye/Comm’s data analysis tools. Utilizing survey research to identify consumers’ values, attitudes, and product preferences.

Testing these segments to find the most profitable list

Testing and segmenting the unique characteristics of your best and most profitable customers.

Open new channels to reach your customers and prospects using the methods they prefer. If they respond better to email use email if they answer their phone and delete you emails than use the phone.

Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions).
Build loyalty programs that increase lifetime value.

Find more model customers

After segmenting your customers by demographic or standard industrial information, so you can tailor your message to match their needs and interests, and increase the chances that they’ll act on your offer.

Identify and target new prospects most like your best customers and drop the deadbeats.

Boost your direct response rate.

Increase your market penetration.

Dramatically improve your advertising ROI.
Track and analyze
Direct mail advertising is awesome because it provides measurable results. By testing and tracking you can determine the most effective lists, offers and creative.

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EXPERTISE

  • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
  • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
  • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
  • Accelerates sales by tying email campaign and website tracking to CRM system data
  • Creates and executes marketing strategies that support business goals
  • Lead generation and capture and marketing plan development
  • Direct Mail Is Back

    April 23, 2012 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    Have you been paying any attention to your mailbox lately?

    The reason… direct mail marketing is back and doing well and this indicates that direct marketers are getting better responses than in the past. This is good news for the USPS and everyone knows that they really need some good news these days.

    Regardless of the communication channel, the function and objective of direct response remains the same after all these years—a means of commerce allowing businesses and nonprofits to showcase their products, services and needs directly to customers around the globe.

    What has changed is the methods used to generate direct response like CRM programs and relationship management methods. Direct response channels continue to evolve, whether they are outbound channels carrying a brand message or response devices for placing one’s order.

    Direct response has grown to include envelopes and selfmailers, postage-paid mail, toll-free numbers, direct response radio and TV infomercials, as well as a host of new emerging digital technologies, including email, banner ads, search, digital targeting, webcasts and videos, PURLs, and QR and other 2D codes, with many more yet to come.

    The New Normal

    Unlike in other economic downturns, the most recent had become a marketer’s new normal. Starting in 2007, as the US entered its own economic turmoil, marketers were faced with paper cost increases, fuel surcharges and multiple postage rate hikes. Many marketers had become more cost conscious, and, as a result, many made drastic cuts and budget reallocations to new lower cost digital channels. This resulted in significant decreases in direct mail spending, as evidenced by lower mail volumes from 2007-2009.

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    Direct Mail Control

    March 27, 2012 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    One of the greatest features of direct mail marketing is your ability to control and improve every aspect of the direct response medium.

    As the creator, you are in total control and when starting out If you use direct mail, one of your biggest challenges is beating the control in a A/B split test. Your testing your control package, this is the direct mail piece that has been used in the past that has pulled for you. Now you are testing a new version of the control to increase the response rate.

    When trying to improve your control package you may use random formats, offers or creative approaches, and the package that nets the most response becomes the new control package. The first step when launching any new direct mail marketing campaigns is to first write a plan on what problem your trying to resolve or what goals are you trying to achieve.

    If your trying to cross sell or up-sell to your current customer base be clear in writing your objective and target segment and what response you hope to break-even on.

    Analysis

    Look at the control and the history of it’s performance, has the response rate decreased steadily each year when you mail it at the same time? Have you tested different offers, is your copy compelling and does it ask for a call to action? Remember to define success is it break-even in costs, or breaking records in new subscribers, members or customers.

    Then look at the numbers — response rates, conversions, ROI, cost per customer, etc. Arrange tests chronologically or by response. Do you see a pattern? What has worked and what has not? Why?

    Try to define why the old control doesn’t perform as well and what tweaks did you make in the test that made it out perform your control. The acquisition package is getting a good response and has beat out all contenders, but the ROI could be better. The package must be made more cost efficient while maintaining the current response and conversion rate.

    Analyze your new control or think you can do better, go back to creating for a while. When the deadline gets close or when you stop generating useful ideas, move on. Try to figure out exactly which change you made that improved the response level of the control This is the one you will develop.”

    EXPERTISE

    • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
    • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
    • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
    • Accelerates sales by tying email campaign and website tracking to CRM system data
    • Creates and executes marketing strategies that support business goals
    • Lead generation and capture and marketing plan development

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    Testing Mailing Lists

    June 15, 2011 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    There should always be one test that is from “outside the box” thinking, a list that can be a game-changer. But first, exhaust all the possibilities—and if that means asking a new broker to look at the results with a fresh set of eyes, then do it.

    You have to keep an open mind when looking at prospect lists. Many mailers will dismiss a file just because “they know it will not work” without reviewing any of the material available.

    Use all the information to make a good, concise decision. Review the data card, usage, catalog and web site. The ultimate goal of a mailer is to identify the largest profitable segment of names that can be mailed. We’ve all seen lists that performed much better than was originally anticipated. Staying in your comfort zone could limit your universe and ultimately, profits.

    One is simply competitive advantage.

    If you only test lists which are clearly within your field of specialty, inevitably, you will encounter fatigue and saturation at some point. Opportunity for success is the most important reason to test outside your comfort zone.

    Out-of-the-box test ideas can turn into gold mines

    A mortgage company testing American automobile owners for a refinance program, a Catholic charity testing a veterans file for donations, a luxury furniture chain testing a previously high net worth bankruptcy list—all things that are outside of a traditional comfort zone that turned into very successful targeting opportunities for the companies bold enough to test creative list ideas.

    A campaign without tests outside of the core customer segmentation, channel or creative / message / offer is not worth measuring.

    Although this is an extreme opinion, marketers must always reserve a percentage of their campaign budget for unconventional tests. Without testing, marketers will not be able to expand their footprints, create new audiences or keep up with their competition.

    Targeting the same type of customers, in the same channel, with the same creative/message/offer can cause attrition in the overall customer file as well as decreased growth year after year.

    With the evolution of technology, changes in how we make purchases today, and how individuals relate to one another, the tried and true methods of marketing need to be supplemented with new innovations to be successful.

    List and offer account for 70% of the effectiveness of any direct marketing campaign.

    So list selection is critical. Always be open to testing various lists, because your potential prospects will reside in many databases, not just a few. Also, take into account the possibility of list fatigue. The more you mail to a single list in a given year, the fewer responses you will receive.

    Direct marketing’s greatest asset is its capacity to provide accurate measures of results—and your ability to tie those results back to a single element within a campaign. What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments.

    WordPress Direct Response Website management

    • Internet marketing, SEO
    • PPC, Joint Venture, Event marketing,
    • Customer retention campaigns,
    • Marketing automation and optimization,

    Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio

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    Find Targeted Lists Using List Broker

    April 20, 2011 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    Direct marketing

    employing list brokers and mailing lists is still one of the most effective ways to reach potential new customers.

    Why?

    Because direct mail marketing allows you to target precisely the people who are most likely to buy your product, and to do it in a way that allows you to measure just how effective your message is.

    If you’ve never purchased a mailing list before, a list broker can help you design a mailing list that will put your message in front of the best market for your product.

    The offer is important..

    offer an invaluable product for anyone who is in the business of selling a product or service-contact information for people who may be interested in that product or service. The offer is the need your target needs, find the affinity. Because the product they’re selling is lists, brokers understand all the ways to find people who may have purchased products or services like yours in the past, as well as those who are most likely to be in the market for them now.

    Lists that Target Your Market

    There are many kinds of mailing lists available through list brokers. The simplest is a broad mailing list of all the residents within a specific geographic area. You can break these down with Consumer going directly to a consumer or business to business going directly to a business address. With business to business you segment by title, industry, size of business or number of employees.

    The following YouTube is excellent for finding mailing lists

    A targeted mailing list is one that allows you to narrow the field of contacts to those that match your desired demographic. For example, newlyweds in Newark looking to purchase a home with a credit score above 600.

    The more targeted your list is, the more you will pay for it up front, but the more likely your target market is to buy your product. In the end, you’ll usually end up paying less per actual sale than you would with a more general list.

    The roots of my professional direct marketing experience began approximately 15 years ago I was lucky to gain some valuable experience from mentors that understood the importance of list selection and direct mail planning.

    Direct response accountability is the competitive edge that drives direct marketing success. Measurability of each direct mail response helps small direct marketers analyze the cost per response with list coding and to calculate expenses to the cent. Budgets can be forecasted with greater accuracy. I can teach you how to update your promotions both online and off.

    My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.

    I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area.

    Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

    Timothy Little – Direct Marketing Consultant

    Tim Little
    1 (888) 889-0552

    Find Targeted Lists Using List Broker

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    • JobSite Listing | Target Mailing List Program | Get Started – Filling out the information below will only take a few minutes and is FREE. When complete, you receive an electronic from our graphics department typically within one business day and you will have the opportunity to make whatever changes you need to your proof. PLEASE CLICK ON ANY OF THE STATIONARY IMAGES TO SEE A SAMPLE OF A LETTER ON THE STATIONERY YOU HAVE CHOSEN.

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    Best Industries For Starting A Business!

    April 13, 2011 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    Look to barber shops, online dating, public relations, and auto industry for new list prospects

    According to Inc. magazine the latest Hot lists for start-ups in the coming year will be in the following growth areas for 2011.

    The new growth in areas such as brick-and-mortar retail, boutique consulting firms, and education companies, industry data from three private research firms show.

    “Analyzing and comparing data from firms Sageworks, IBISWorld, and AnythingResearch.com on employment, profit growth, anticipated industry growth and a host of other factors, Inc.com has pinpointed 17 industries that are not only growing, but are also ripe for new companies.

    That’s due to factors favorable to start-ups, such as low-to-moderate industry competition and saturation, employment growth, and attainable average company size. You can see the complete methodology for information on the research firms consulted for data compiled to create this list,”

    According to Inc. after years of growing unemployment, Americans are not only going back to school—trade schools and language schools both made the list—but also looking for, and finding, work. For help fining lists

    Employment and recruiting agencies show promising growth. The housing bubble burst, and people stalled on major purchases, but today, both real estate appraisal and

    Detroit is coming back automobile retailing are picking back up.

    Wait there’s more…

    Consumers are giving great care to their savings, as illuminated by the fast rate of growth predicted for financial planning services.

    “According to AnythingResearch.com, the cosmetology and barber schools (that educate salon-entrepreneur-hopefuls) grew at 29 percent last year, and nail salons grew at 9 percent. Inc.com’s reporting shows an industry with a low barrier to entry for salons and barber shops.

    Pair that with a recent resurgence in barbershop nostalgia—and with a return to beauty-service spending by consumers—and it’s a perfect storm for rapid growth in the salon and beauty industry.

    Bring on the beauty start-ups. Not so disconnected from the growth in personal pampering is clothing accessory stores, which show a 9 percent year-over-year growth rate, according to AnythingResearch.com. That’s due to the allure of affordable luxury for shoppers.”

    It’s time to get ahead of the curve and order your lists today!Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio Marketing list broker background.

    Email address: Tim G. Little

    References and Project Portfolio will be Provided on Request

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    Why Direct Marketers Love DYMO LabelWriter 450

    February 23, 2011 by · 2 Comments
    Filed under: Direct Marketing Lists 

    Apple Recommends

    Because of high-speed, hassle-free labeling and mailing solution for busy Direct Marketers.

    Print labels faster—and print postage—with DYMO’s LabelWriter 450 Turbo. It lets you print more than 60 different label layouts at speeds up to 71 labels per minute.* Plus you can print USPS-approved DYMO Stamps Postage. Comes with starter roll of DYMO Stamps Postage labels.

    How many rolls of labels?

    One of the most important features Dymo Label Writer twin Turbo Label Printer is that it has two rolls of labels to print at all times without swapping labels rolls.

    The expense and mess that you never need to replace ink cartridges  since this is thermal heat!

    Label faster…Mail smarter and greater productivity!

    Increase your labeling and mailing efficiency with the 450 twin Turbo label printer. This label printer holds two label rolls, so you can print labels and postage even faster.  The twin printers enables you to create and print address, shipping, file, folder and barcode labels, plus personalize those targeted mailings with flats and large envelopes – all without the extra work and hassles of printing sheet labels on a standard desktop printer.

    This Dymo Label Writer twin Turbo Label Printer allows you to · Print fast – up to 71 labels per minute**, 40% faster than their base model this saves not only time but productivity. Don’t ever spend time switching labels in your old printer again.

    Dynamic combo Print and Mail

    Print USPS-approved DYMO Stamps postage directly from your desktop no monthly fee, contracts or commitments required. Print labels directly from Microsoft Word, Excel, Outlook, QuickBooks and other popular programs you would use for mail/merges or direct mail marketing campaigns.

    Save time and money

    from the dreaded mail undeliverable FREE postal software included verify US addresses and zip + 4 with included Address Fixer software. The direct mail marketing mailers use similar software to ensure correct delivery but they charge you each time they use it. This will save you time and money from the grief of getting all of your addressed mail returned to you because of incorrect addressing.

    Also included…

    Convert stacks of paper documents to space-saving digital files with the included DYMO File LT software free trial. Print USPS postage stamps without label rolls.

    Print Fast

    The Twin Turbo label printer holds two label rolls, so you can print labels and postage even faster. The DYMO label version 8 software enables you to create and print address and postage without printing and loading the old Avery sheet labels into the tray of your desktop printer.

    Prints fast – up to 71 labels per minute. Print USPS-approved DYMO postage directly from your desktop!

    Enhance your productivity
    Work faster and smarter with DYMO Productivity Software, featuring the new DYMO Label v.8 Software, DYMO Stamps, and Address Fixer applications. DYMO Label v.8 lets you create and print address, shipping, file folder, and barcode labels, plus name badges and more—all without the extra work and hassle of printing sheet labels on a standard desktop printer.

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    DYMO LabelWriter Tips and Tricks

    February 18, 2011 by · 3 Comments
    Filed under: Direct Marketing Lists 

    My direct marketing business requires me to print many things… product labels, instruction sheets, packing lists, and shipping labels to name a few.

    Shipping and postage

    is especially important to me. Anything I can do to speed a customer’s shipment out the door is a good thing. I used to print up pre-paid paper shipping labels from PayPal, but this required cutting the label to size, and then taping it to the box with clear packing tape.

    I’ve used label printers before from mail/merge programs in the past but have never really researched them. I just assumed that a label writer printer was a label writer printer and that I just needed one that suited my budget.

    What a mistake!

    There is more to label writer printers than meets the eye so I took some time to really get in the detail and find the best label printer for not only direct mail campaigns but for stamps postage directly from my desktop. My extensive research finally led me to DYMO Label Writer Twin Turbo Label Printer, 71 Labels Per Minute, Black/Silver (1752266)

    So, I got a Dymo LabelWriter. It uses a thermal process to print black text on white self adhesive labels. No ink is required. I bought the 330 model. The 330 turbo, 400, and 400 turbo are also available, and I hear they are faster and quieter.

    DYMO Label version 8 software

    DYMO LabelWriter Tips and Tricks

    • DYMO – Stand-alone and PC driven label makers are presented. Information about a range
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    How To Save Money With Postal Mailing Lists

    February 11, 2011 by · Leave a Comment
    Filed under: Direct Marketing Lists 

    Though some tips will save you more money than others, the end result of your overall spendthrift strategy could add up to a bundle.

    There are several ways to save money with mailing lists and they include:

    The first is to piggyback your advertising by including advertising material in other mailings, such as in invoices, saves postage and other costs. Some times the local chamber of commerce may have vertical markets that are the same as yours. This would be your opportunity to develop a relationship and combine some of your advertising to save money. You can sometimes venture out in your local community where their are local vendors like yourself with an interest in combining direct mail programs and lists.

    The second is to be a good neighbour by splitting advertising and promotion costs with neighbouring businesses.

    Bankruptcy opportunities

    You can go through the bankruptcy filings and seek companies that are going through bankruptcy and realize that most companies that go broke, dealt honorably with everyone, until they got into trouble. Most people try to acquire the inventory, lease or fixtures but seldom do people think about acquiring the customers mailing list of a business that my have failed.

    You will try to control the names of the business database, do they have old buyers that I can get my hands on? For example if a cleaners closes down they have a stream of old customers that you could merge into your dry cleaning business or someone else’s dry cleaning business in town.

    Save Money By Printing your Direct Mail Pieces and Postage In-House

    Small run direct mail programs for flats and letters can cost a lot and take too long to execute bring this in-house with the DYMO LabelWriter 450 twin Turbo.

    Increase your labeling and mailing efficiency with the 450 twin Turbo label printer. This label printer holds two label rolls, so you can print labels and postage even faster. The twin printers enables you to create and print address, shipping, file, folder and barcode labels, plus personalize those targeted mailings with flats and large envelopes – all without the extra work and hassles of printing sheet labels on a standard desktop printer.

    This Dymo Label Writer twin Turbo Label Printer allows you to · Print fast – up to 71 labels per minute**, 40% faster than their base model this saves not only time but productivity. Don’t ever spend time switching labels in your old printer again.

    Save Money with these DYMO LabelWriter Reviews

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