How To Save Money With Postal Mailing Lists

February 11, 2011 by
Filed under: Direct Marketing Lists 

Though some tips will save you more money than others, the end result of your overall spendthrift strategy could add up to a bundle.

There are several ways to save money with mailing lists and they include:

The first is to piggyback your advertising by including advertising material in other mailings, such as in invoices, saves postage and other costs. Some times the local chamber of commerce may have vertical markets that are the same as yours. This would be your opportunity to develop a relationship and combine some of your advertising to save money. You can sometimes venture out in your local community where their are local vendors like yourself with an interest in combining direct mail programs and lists.

The second is to be a good neighbour by splitting advertising and promotion costs with neighbouring businesses.

Bankruptcy opportunities

You can go through the bankruptcy filings and seek companies that are going through bankruptcy and realize that most companies that go broke, dealt honorably with everyone, until they got into trouble. Most people try to acquire the inventory, lease or fixtures but seldom do people think about acquiring the customers mailing list of a business that my have failed.

You will try to control the names of the business database, do they have old buyers that I can get my hands on? For example if a cleaners closes down they have a stream of old customers that you could merge into your dry cleaning business or someone else’s dry cleaning business in town.

Save Money By Printing your Direct Mail Pieces and Postage In-House

Small run direct mail programs for flats and letters can cost a lot and take too long to execute bring this in-house with the DYMO LabelWriter 450 twin Turbo.

Increase your labeling and mailing efficiency with the 450 twin Turbo label printer. This label printer holds two label rolls, so you can print labels and postage even faster. The twin printers enables you to create and print address, shipping, file, folder and barcode labels, plus personalize those targeted mailings with flats and large envelopes – all without the extra work and hassles of printing sheet labels on a standard desktop printer.

This Dymo Label Writer twin Turbo Label Printer allows you to · Print fast – up to 71 labels per minute**, 40% faster than their base model this saves not only time but productivity. Don’t ever spend time switching labels in your old printer again.

Save Money with these DYMO LabelWriter Reviews

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