Profit From Mail List Brokers

February 25, 2011 by · Leave a Comment
Filed under: Marketing List Broker 

There are many ways to generate leads to generate profits for your business, and using Mail list brokers are one of many options.

You need a solid plan and one that works beautifully or your business is basically nonexistent.

Your main goal is to market to people who are into your products or have similar interests in the things you have to offer. So you’re ideal candidate is exactly like someone who previously bought from you, so pay attention to the buying habits of your current customers and you’ll know where you need to go to generate more leads.

If you can specifically target your market you’ll make a lot more sales. So one of the things you need to do when creating a lead generation strategy is to narrow down your market to as niche specific as you can possibly get it.

Since you’ll be using this information for an e-mail marketing campaign that you set up through email list brokers, the more specific you can get the better you’ll be able to target your prospects and make plenty of sales.Develop Your USP

Find out why they purchase from you, and find out what makes them keep coming back. You could always e-mail them a questionnaire to find out your strengths and weaknesses so you know what you have to highlight in your email marketing campaigns. Don’t be afraid to put in the time and effort to do your research. This will save you countless advertising dollars and make you more money at the same time. This is an excellent strategy and one you should incorporate into your marketing efforts often. When you are ready to purchase be sure to call an expert list broker

So use this model and scale it up accordingly. If you’re looking for 100 new leads that you need to target 5000 highly targeted potential customers. But the beauty of e-mail list brokers is once you know your audience they’ll have a list for you to go right after and bring in that business and make that money.

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Marketing Mailing Lists

February 16, 2011 by · Leave a Comment
Filed under: Marketing List Broker 

Today’s economy is tough now,

Companies cannot afford to waste valuable resources with non-measurable media, like radio or cable television. It is more practical and effective to use a well targeted means of reaching your audience through direct marketing.

Postcard printing and postcard mailers are good examples of effective direct marketing tools you can use to improve awareness and communications with your specific target market. Postcard printing is much more targeted because of the utilization of a mailing list with selected recipients most likely to react favorably to your efforts.

Consider the following factors before deciding on a postcard printing project.

1. Postcard Design

The design of your postcard printing project will help build the rapport you need for your branding and sales efforts. A well designed postcard mailer can bridge the gap and convince a customer to switch to your brand and improve sales.

You can try to create your own postcard design, if you have the tools and skills to make them. Otherwise it is best to let the experts deal with designing the right postcard for your campaign.

2. Postcard Printing Quality

Postcard printing quality plays a big role in improving sales. Make sure to get a reliable postcard printing company to produce your postcard mailers as it represents your company. Any postcard printing defects will be regarded as a weakness for your company and blemish its credibility.

Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

Choose a postcard printing company that has extensive experience, uses quality equipment and understands the importance of upholding standards of excellence.

3. Postcard Mailing List

A well defined mailing list can create hot leads that need little or no convincing at all to try your products and build brand preference. The careful selection of a fine tuned mailing list for your postcard printing project has to work hand-in-hand with the design and message of your postcards.

By attending to the details in your postcard design, postcard printing quality and postcard mailing list, your business will improve sales and attain market leadership. Consistent marketing efforts will have to be implemented to maintain your brand status. Improving sales is very possible with postcard printing.

Get professional help covering all the aspects of design, printing and mailing from one of the industry leaders in postcard printing at

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Should You Buy Lists From A Marketing List Broker?

February 4, 2011 by · 1 Comment
Filed under: Marketing List Broker 

Mailing lists come from one of these sources

  • The owner of the list
  • A marketing list broker
  • A list manager

The majority of companies that use mailing lists rent them from a mailing list broker. Whether you rent your list from a broker or not, it is generally rented for one time usage.

The reason most successful companies use a mailing list brokers is because the brokers are mailing list specialists they can save you money by finding lists that best match . They are businessmen and women who work with their lists day in and day out and will be best be able to help you to market your business.

Although some companies use list brokers solely to order mailing lists many other organizations take advantage of the broker’s knowledge Mailing list brokers are usually independent agents. If you are looking for someone with over 20 years direct marketing and database marketing experience be sure to look at some of my testimonials along with my passion for small business specialties.

Their main goal is to make rental arrangements between people who use the mailing lists they represent and the people who compile or own those lists.

In order to stay competitive

list brokers have to stay up to date with what is current in the fields they represent. Otherwise they would not be able to make the best recommendations to their clients for whatever objectives their customers would like to achieve. Consequently, they are invaluable resources for advice.

For example, your mailing list broker will often be able to tell you if another company has rented the mailing lists you are targeting and whether or not their direct marketing campaign was successful. They will also be able to help you to find which mailing lists will most likely have the biggest impact for the type of appeal you are planning. Ask for a data card for the demographics and pricing information.

Mailing list brokers charge a fee to the companies who rent mailing lists from them.
The mailing list brokers typically receive a commission that amounts to 20% of the rental price of the list. Regardless if you use a mailing list broker or not you will still pay the fee unless you hire a marketing list broker.

They accomplish this by collecting the entire amount of the list rental fee, deducting their commission, and transferring the balance to the owner of the list. Once you acquire your list print your labels and postage for flats with a dymo 450 turbo

Read more Marketing List Broker?

  • Why Is It Important to Use An Updated Direct Marketing List? – make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. …
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FREE Mailing List Finder

January 26, 2011 by · Leave a Comment
Filed under: Marketing List Broker 

This tool is produced by Lexmark and it is a Free mailing list finder.

The process is very similar to Google and is based on the relevance of the keywords you type into it and you first start out by selecting the type of list that you’re looking for. Email lists, telephone, snail mail.

How To Find Mailing Lists

Don’t waste your money on the wrong mailing lists! NextMark’s free Mailing Lists Search Tool will help you buy better mailing lists. It gives you easy access to expert information on more than 60,000 mailing lists from 700+ independent sources.

Once you decide on the list you would like to use your next step should be to test some Post Cards.

Postcards are essential and should be included in your 2011 marketing plan

Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

A Direct Marketing Checklist for Your Postcard Campaign!

  • A bold headline The headline must instantly communicate what you’re selling and be large enough to be seen at first glance.
  • A graphic that supports the message – but be discrete the graphic should be very easy to understand and complement the headline. For instance, to promote refinances, you can show a house with money spouting out of it…Another option, you can have a short message that doesn’t allow for a graphic, for example, “GOT MILK.”
  • Color that pops

Postcards are essential and should be included in your 2011 marketing plan

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    Marketing List Outlook For 2011

    January 3, 2011 by · Leave a Comment
    Filed under: Marketing List Broker 

    Regarding marketing list outlook priorities for 2011,

    According to marketing agency Fusion poll of a business to business sources.

    Lead Generation topped all at 26% of respondents, followed by Measuring Marketing at 14%, and Implementing Marketing at 10%.

    In past years social media marketing always ranked at the top of the lists but for the Outlook 2011 Internet Marketing or Social Media did not rank as a top priority. Postcards are a great test in your marketing mix for 2011.

    Rounding our top marketing priorities were New Products, Awareness Building and Budgeting tied at 7% each.

    Regarding marketing tactic increases/decreases, not surprisingly almost all respondents plan to increase Internet, Social Media, PR and to a lesser extent, Promotions.Direct marketing efforts using direct mail, email and telephone marketing increases especially for business to business marketers.

    A survey of this sort can certainly help you understand marketing trends. Or where you might plan marketing initiatives for the coming year. Postcard mailing should be part of your marketing planning for 2011.

    Postcards are essential and should be included in your 2011 marketing plan

    Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

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    Looking For a Mailing List Broker?

    December 24, 2010 by · 5 Comments
    Filed under: Marketing List Broker 

    If you are a publisher or direct marketing company with an ongoing requirement for high quality and fresh mail lists with which to service your clients than be sure to shop around. If your looking for business to business and international lists look no further than B2B data group

    Business to Business lists

    Suitable for your lead generation and appointment setting needs, B2B data group telephone lists are always fit for purpose and highly responsive.

    With no Mailing Preference Service for business addresses, a mailing list may target all twenty million plus business trading entities. Direct mail data comes complete with the full postal contact details as well as a senior contact name on all bar about 2% of records.

    B2B data group mailing lists are perfect for a telephone follow-up call. All data is supplied with both the full mailing addresses and the phone number where available.

    This ensures that the database is also suitable as a telemarketing list to follow up prospect letters with a call. There are approximately 25,000 branch managers within the targeted mailing list universe.

    Getting the right contact name (decision maker) is crucial for all marketing, so your business mailing lists should take this particular job title into account when running data counts and sourcing the ultimate b2b mailing list.

    B2B data groupcan cross-tabulate industry classifications by employee bands when running a Universe prospect list records for you.

    This enables an holistic view of the bulk email list and the power to select the cells of interest. i.e., industry types by their corresponding company sizes. Of particular relevance to telephone marketing campaigns, the website address is supplied as standard within the business lists.

    Tele-Marketing Lists

    This helps the telemarketers to sense-check any websites when calling through the mailinglist, and also to aid verification of the spelling of any email addresses gathered during the campaign. Unless there is already a relationship with the business, prospects matching the Corporate Telephone Preference Service (CTPS) should not be telephoned.

    With the postal contact details provided with every record, mailing lists are delivered in a format ready for mail-merging. mailing list brokers may be marketed to multiple times to maximise your return on investment with the prospect database.

    Contact names are provided where available, ensuring you have an addressee for the mailings.
    Great Ideas for Your Direct Mail Campaign

    B2B data group data is ideally suited to telemarketing. The two main applications for a telephone list are sales-driven appointment-setting and data enhancement. Typical enhancements include gap-filling with sales opportunity data fields, such as existing contract renewal dates and current annual spend.

    This process is also used to verify correct decision-maker names, direct dials and email addresses. B2B mailing lists are accompanies with the business classification on every record. There are approximately 2,000 different classifications which may be used to select the right business list, or applied as a list of industries for exclusion. SIC codes (Standard Industry Classifications) may be used as an alternative selection method if desired.

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    What You Should Ask A List Broker

    December 20, 2010 by · 1 Comment
    Filed under: Marketing List Broker 

    What are your goals and objectives?
    You should look at what you expect out of your marketing list. Do you have a required ROI or acquired response needed to meet sales goals?

    You first want the best list possible since this the number one item that will make your campaign a success or failure. Good leads are going to lead to good sales. Good sales mean repeat business, and a strong foundation for your company. How do you get good leads? Good data. If your marketing list broker is doing his job, your leads will be solid. So, how does he get his data? From B2B Database Group

    Next, ask to sample a couple of lists.

    Profile your best customers as far as most recently purchased, how frequent and the dollar volume. Be sure that you do not give notice on this question, so that there is no time to come up with a lucrative list that covers some bad poorly performing lists he does not want you to see. His reaction to this question will tell you a lot.

    Ask to see a client list and choose your people randomly. Again, his reaction will tell you a lot.

    You can get a good marketing list, but you have to interview your marketing list broker correctly. The last step is to find a great Business to Business source for not only US names but international lists for developing nations like China and India including the Mideast and Europe. B2B Database Group is your best list broker, you can simply run counts instantly by clicking on the search and define SIC, Title and geography or fell free to call me Tim Little @ Marketing List Broker toll free at 1(888) 889-0552 If you have questions or other list requests.

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    How to Find the Best Marketing List Broker

    December 15, 2010 by · 1 Comment
    Filed under: Marketing List Broker 

    When purchasing lists always optimize the use of a list broker since many are experts in their niche and the lists will not costs you any more to purchase

    Asking questions like previous response rates, usage and target markets are some basics that list brokers can research for you at no additional costs.

    Mailing lists

    Every direct marketing campaign requires effective mailing lists comprising of details about people who may be interested in the product or service being marketed.

    These lists can be bought from a number of mailing list generation companies, also known as list brokers. These companies have a team of list generation professionals who use a number of tools and research methodologies to find the best possible leads for every industry.

    Business or consumer

    Mailing lists can be classified into two categories; business mailing lists and consumer mailing lists. As the name suggests, business lists have details about business houses suitable for a marketing campaign while consumer mailing lists target individual consumers.

    Based on your company’s target audience, you can make the selection between consumer and business mailing lists.

    Updating a mailing list ensures that all the changed details are rectified and obsolete leads are removed.

    Customer Database Focus

    Always You may also verify the company’s physical details such as address and telephone numbers. Always allow your broker to profile the best customers customers in your database to clone the top 20% of the customers that purchased recently, how frequently and what is the dollar volume they spend each year and over their lifetime. For the best in business and international lists consider B2B Data group

    Read more about finding the best list broker here

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    • Marketing List Broker – The analysis of customer information in finding the most profitable customer segments. when purchasing lists for your campaigns is something that I will gladly help you with. I can walk you through the process allowing you to decide where you want to market and what your customer profile looks like-by age, gender, income, interest and many other criteria.
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    Is Direct Mail In The Plan?

    October 15, 2010 by · 1 Comment
    Filed under: Marketing List Broker 

    As marketing budgets improve why not test some new direct mail marketing campaigns?

    The nation’s economy continues to slowly improve and the marketing budget is starting to grow larger…

    When you write next years marketing plan don’t forget to allocate for at least testing direct mail marketing programs.

    There is no other marketing channel that’s as highly targeted and offers a strong ROI.  Research has shown that direct mail marketing has a huge impact on sales and revenue.

    It is estimated that almost 80% of households at least read and scan the direct mail they receive.  Studies show that 75% of the Internet users say direct mail influenced them to buy something online.

    The Direct Marketing Association calculates that direct mail returns an impressive $12.53 for every dollar spent.

    Direct mail is responsible for 35% of all leads that are generated. As the economy slowly improves and direct marketers get some extra dollars for next years marketing budget.

    You need to at least test some different direct mail marketing campaigns.

    This maybe the channel you need to drive sales and revenue beyond next years marketing goals.

    When planning next years marketing plan be sure to consider Marketing Plan Pro

    Breaking Into The top 10%

    Let 2011 be the year that you dominate the competition with more customers, greater frequency of purchases, and a larger dollar amount of customer purchase with your marketing plan in hand.

    Learn more about Marketing Plan Pro. Palo Alto and Marketing Plan Pro Software is one of the few American, award winning developers left and they offer free sample downloads and a 90 day money back guarantee.

    I used their 6.1 version for over 5 years and loved it because it’s fast, easy, and saved many of my past clients and employers a lot of money. What’s great is Marketing Plan pro, version 11.0 is light years ahead of the older version that I used because it allows you to develop a sustainable marketing advantage and helps you identify and:

    • Define your ideal customer by analyzing your core customers
    • Helps you to articulate your marketing message without copy writers
    • Get started in 30 minutes or less
    • It will help you through the critical analysis stages
    • Increase productivity and cut your marketing planning in half
    • Allow the software to do the hard work for you guaranteed

    About The Author

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

    Reviews: The Best Free E-mail Software on CNET

    October 8, 2010 by · 1 Comment
    Filed under: Marketing List Broker 

    Send out personalized HTML messages and manage multiple mailing lists.

    MailList Controller is one of the most popular free email software programs on the internet and you can download it from
    here for FREE at CNET

    MailList Controller…

    is an e-mail mailing list and marketing solution designed to send out personalized messages, manage multiple mailing lists, newsletters, campaigns, e-zines, announcements, support, and group mails.

    The program runs on your desktop, workstation, or server. The WYSIWYG editor allows you to create personalized rich-text (HTML) messages or you use your default mail client. Other features are: Web form requests, single and double opt-in, SSL authentication, queries, ODBC support, linked lists, returned message detection.It’s had over 133,000 downloads

    Another Free E-mail Software Program is offered by

    From EmailSmartz Email & Newsletter Software:

    This software program also gets some very good reviews that you can read from here: CNET Reviews

    Mail Sender Express Pro is a high-speed newsletter mailing software and a power tool to send e-mail newsletters for e-mail marketing and advertising.

    This professional newsletter marketing software helps you in creating and managing newsletter mailing lists and sending personalized e-mail messages for your multiple newsletter subscriptions and for any other mail sending/marketing needs like specific campaigns, e-zines, announcements, support, and other group mails.

    Build in list maintenance

    Maintain mailing lists by defining mailing groups of targeted consumers. Get E-mail Sending Reports. Direct Sending allowed.

    New Features
    Added: Validate e-mails before sending, Spam content checker to check probability of your e-mail being considered as spam.

    It also suggests improvements to avoid your e-mail being considered as Spam by Recipient E-mail Servers. Handling of new
    subscribers. More Columns / Dynamic variables in E-mail List added. Logs / Error Messages are now available in detail.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
    History of sent mails is maintained. Save Mails for sending later. Exclusion / Do not E-mail List.

    Schedule e-mails for sending later. Run a Test campaign before running actual campaign.

    About The Author

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

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