Is Direct Mail In The Plan?

October 15, 2010 by
Filed under: Marketing List Broker 

As marketing budgets improve why not test some new direct mail marketing campaigns?

The nation’s economy continues to slowly improve and the marketing budget is starting to grow larger…

When you write next years marketing plan don’t forget to allocate for at least testing direct mail marketing programs.

There is no other marketing channel that’s as highly targeted and offers a strong ROI.  Research has shown that direct mail marketing has a huge impact on sales and revenue.

It is estimated that almost 80% of households at least read and scan the direct mail they receive.  Studies show that 75% of the Internet users say direct mail influenced them to buy something online.

The Direct Marketing Association calculates that direct mail returns an impressive $12.53 for every dollar spent.

Direct mail is responsible for 35% of all leads that are generated. As the economy slowly improves and direct marketers get some extra dollars for next years marketing budget.

You need to at least test some different direct mail marketing campaigns.

This maybe the channel you need to drive sales and revenue beyond next years marketing goals.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

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One Comment on Is Direct Mail In The Plan?

  1. John on Sat, 16th Oct 2010 1:46 pm
  2. There is no question – direct response mailings will get you customers, and using the right list really helps.

    Thanks for the great post Tim.


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