List Marketing

June 19, 2012 by · Leave a Comment
Filed under: Marketing Lists 

The first step in selecting the perfect lists, you need to know who you’re mailing to. They’re your target audience, and they’re the customer segments that you think your product or service.

The real key to unlocking the potential of list marketing is to define your target audience with as many attributes as you can. This ensures that your marketing offers only go to those people who are most likely to buy your product.

The most common mistake that most list marketers make is sending offers to a poorly defined target audience. Once you’ve used a combination of these parameters to define your audience, it’s time to take that information to a list owner, list manager, or list broker. Read more