Opportunity Seekers Mailing Lists

October 26, 2011 by · Leave a Comment
Filed under: Direct Marketing Mailing 

Targeting Web ads using Credit Cards

Today’s Wall Street Journal published an article about how the two largest credit card-networks, Visa and Mastercard are using what they know about people’s credit card purchases for targeting them for online advertising.

For example a weight-loss  ad to a person that has swiped their card at a fast food joint and the company would then check to see if that person bought the advertised product.

Currently web technology can track a persons online behavior but not information tied to his identity or activities from other retail establishments.

The future of direct marketing includes appending personal information from DNA data bank and merge them with other profile and purchasing information to segment and target products and services in a suggestive way.

The Age of Direct Marketing

Mastercard is looking at selling information from credit card holders to advertising CEO’s to link Internet users to information about actual purchase behaviors for ad targeting.

Since credit card companies don’t collect names and addresses when processing credit card transactions makes it difficult to directly link people credit card activity to their online profiles.

Mastercard would be able to market detailed information into peoples lives that wouldn’t be available any where else. This information could be marketed in segments like these credit card purchasers would have the desire to travel, or diet.

Targeting Data

According to Visa patent applications they have the potential to use a wide variety of uses that include to create profiles that would be used for targeting well beyond shipping details and would include using information from social networks. Information from credit bureaus could also be appended to the user profiles along with Website information and DNA data banks with personal information.

Appending Personal Data

Marketers demand for detailed information related individuals is at an all time high. Over the past three years the personal data business with hundreds of companies tracking online behavior.

 

More Articles on Opportunity Seekers Mailing Lists

There are a lot of list out there but there isn’t anything that would connect to the actual purchase transactions. This would take it a level that is even deeper, but there are privacy issues with financial institutions can use customer data.

What they would do instead is offer to sell direct marketers in analysis of “anonymous buying histories” to tailor the needs marketing executives.

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

  • JobSite Listing | Target Mailing List Program | Get Started – Filling out the information below will only take a few minutes and is FREE. When complete, you receive an electronic from our graphics department typically within one business day and you will have the opportunity to make whatever changes you need to your proof. PLEASE CLICK ON ANY OF THE STATIONARY IMAGES TO SEE A SAMPLE OF A LETTER ON THE STATIONERY YOU HAVE CHOSEN.
  • Target Mail List – Sales Leads, Mailing Lists, Immediate Access … – BB Direct helps businesses with their marketing efforts by evaluating if direct mail marketing is right for them. Not all offers are suited with direct mail marketing. As a general rule, before you purchase a target mail list, consider the profit per customer.
  • Mailing Lists – Our sources include national white and yellow pages, state and federal public records, secretary of state records and hundreds of vendors. We have preselected our most requested segments for you. Our specialty lists are selected from Experian’s extensive data stores which are updated regularly.
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The Art of Debt Collection

October 18, 2011 by · 1 Comment
Filed under: Direct Marketing Strategy 

Perfecting Target Marketing with Predictive Modeling

Purchasing a billion dollars worth of credit card debt becomes an art for larger debt collection companies.

When you employ an army of inbound/outbound customer service reps, large legal staff and analytical purchasers you can perfect your competitive advantage with…

Predictive modeling techniques and have a staff of SAS programmers that mail millions of letters each month based on pre-statue strategies and Trans Union credit scores appended to model.

The mailing list model is based on credit scores that are appended to massive numbers of debtor accounts.

Databases are sorted into buckets based on age and credit scores with the highest scores and the freshest debts being the A Segment through E Segment.

Hot accounts

….are any accounts that have been contacted by anyone on staff by phone or email or private message during the last 30 days.

Direct marketing strategy

begins with predictive modeling, crafting of the message/envelope and rotating mailings based on a monthly diminishing ROI. This is calculated and ranked by revenue increase or decrease.

There is some seasonality with January and the colder months being more responsive than the summer months.

How do you determine success?

The success is determined by a breakeven point or ROI that is greater than 2 and a response rate that is greater than .74% on the entire mailing.

Online Mailing Lists

I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, 

More Debt Collection Strategies

When analyzing this model you look at numbers month over month, 6 month analysis and over 12 months.