LinkedIn Lead Generation Secrets

June 10, 2015 by · 2 Comments
Filed under: Direct Marketing Leads 

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Start a Group in LinkedIn

One of the best ways of building a network of targeted decision makers in your market is to stat your own LinkedIn group.

You simply start a new group in your LinkedIn account and start creating compelling questions from within your industry niche.

The next step is to compel members with engaging conversation related to their passion one time per week by email.

This market goes directly to their email inbox.

This blog is about generating leads with LinkedIn since leads are the lifeblood of any business.

You need to add value to your group to keep them engaged with information that is important or relevant. Read more

Why Cold Calling Is Not A Numbers Game

June 10, 2015 by · Leave a Comment
Filed under: Marketing Strategy 

Phone GirlWhat is cold calling?

Cold calling is what you do to meet your weekly sales quota with new prospects and this is not an optional skill. Without doing it you will not hit your sales quota for the week.

The biggest mistake that new sales people do when they first start cold calling happens during the first 20 seconds of a cold call and that is talk about your products and your company. Remember this isn’t about you it’s about the needs of your prospect. When you do that, you’re making the call about me.

What you need to be successful in cold calling.

Do you really need a script? Yes you really need one. Engaging a prospect in 20 seconds, disarming their flight mechanism, is extremely difficult. That’s why so few salespeople can do it. Read more