NEW USPS Mobile App

January 18, 2012 by · Leave a Comment
Filed under: Direct Marketing Mailing 

WASHINGTON — The U.S. Postal Service has launched a new mobile application for iPhone users that allows them to use the device’s camera to scan barcodes on shipping labels for quick, easy and convenient tracking of their packages and other mail.

The application stores the label numbers so customers can easily recheck the status of their shipments. The scanner function is available on iPhone 3GS, iPhone 4 and iPad 2.

“Whenever and wherever they are, customers can check the delivery status of their shipments by simply scanning the barcodes on their shipping label receipts,” said Kelly Sigmon, vice president, Channel Access. “Millions of Americans are making mobile devices a part of their daily lives, and we’re providing solutions that meet their needs.”

Users also can use the new app to schedule a free next-day carrier pickup of their packages. “After scheduling a next-day pickup, customers will get an email confirmation when the request is made, when the package is picked up, and when the pickup request is modified or canceled,” said Sigmon.

Since launching in Oct. 2009, the Postal Service iPhone application has been repeatedly ranked as a top-10 free business application. The latest version has a new home screen with icons directing customers to available services. In addition to tracking packages and scheduling free package pickups, customers also can order free expedited shipping supplies and view retail and online prices.

When ordering free expedited shipping supplies from their iPhones, customers can choose from Express Mail and Priority Mail boxes and envelopes, select quantities desired and save a record of the transactions.
For added convenience, the new mobile app allows customers to access to their saved contact lists on their iPhone or iPad device.

These new features build on services already available through the Postal Service’s online mobile technology, including the ability to locate nearby Post Offices and find a ZIP Code. Postal Service mobile apps also are available for BlackBerry and Android. More than 3 million people each month use Postal Service mobile apps. Go to usps.com/mobile to learn more about these mobile solutions.

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Opportunity Seekers Mailing Lists

October 26, 2011 by · Leave a Comment
Filed under: Direct Marketing Mailing 

Targeting Web ads using Credit Cards

Today’s Wall Street Journal published an article about how the two largest credit card-networks, Visa and Mastercard are using what they know about people’s credit card purchases for targeting them for online advertising.

For example a weight-loss  ad to a person that has swiped their card at a fast food joint and the company would then check to see if that person bought the advertised product.

Currently web technology can track a persons online behavior but not information tied to his identity or activities from other retail establishments.

The future of direct marketing includes appending personal information from DNA data bank and merge them with other profile and purchasing information to segment and target products and services in a suggestive way.

The Age of Direct Marketing

Mastercard is looking at selling information from credit card holders to advertising CEO’s to link Internet users to information about actual purchase behaviors for ad targeting.

Since credit card companies don’t collect names and addresses when processing credit card transactions makes it difficult to directly link people credit card activity to their online profiles.

Mastercard would be able to market detailed information into peoples lives that wouldn’t be available any where else. This information could be marketed in segments like these credit card purchasers would have the desire to travel, or diet.

Targeting Data

According to Visa patent applications they have the potential to use a wide variety of uses that include to create profiles that would be used for targeting well beyond shipping details and would include using information from social networks. Information from credit bureaus could also be appended to the user profiles along with Website information and DNA data banks with personal information.

Appending Personal Data

Marketers demand for detailed information related individuals is at an all time high. Over the past three years the personal data business with hundreds of companies tracking online behavior.

 

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There are a lot of list out there but there isn’t anything that would connect to the actual purchase transactions. This would take it a level that is even deeper, but there are privacy issues with financial institutions can use customer data.

What they would do instead is offer to sell direct marketers in analysis of “anonymous buying histories” to tailor the needs marketing executives.

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

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Coupon Marketing Is Hot!

May 4, 2011 by · 2 Comments
Filed under: Direct Marketing Mailing 

Customers today are more value-conscious now than ever before because of the poor economy and the Internet.

The popularity of online couponing…

was recently confirmed in a shopper behavior survey by NCH, a global promotional marketing corporation owned by Valassis. The study’s highlights included the following:

More than 88 percent of consumers reported planning their shopping lists with coupons, up 10 percentage points from the pre-recession level.

Thirty percent reported using more coupons today than in the prior year.

Nearly one in three consumers reported being more careful about their coupons to the store.

On Monday it was announced that CouponNetwork.com, a website designed to help a fast-growing crowd of savings-focused shoppers connect with their favorite grocery brands and retailers online was launched.

In addition to regular printable coupons, Coupon Network is the exclusive online for YourBucks rewards are coupons for dollars off anything in the store.

About Groupon

YourBucks rewards

can be used to purchase anything in the store, there not subject to minimums or restrictions you can simply redeem a $2 YouBucks for a $2 item. This is exciting to shoppers because they can use them to save money on categories for coupons aren’t normally available like produce, meat and local products.

YourBucks coupons are printed on the cashier checkout when you buy groceries and the shopper tells merchants exactly what they want. The launch of CouponNetwork.com is the direct result of feedback from the online couponing community.

The new launch of these Websites is the direct result of shoppers telling merchants what they want. Customers are more value conscious now than ever. YourBucks provide them with the extra savings they are looking for, especially in the poor economy.

Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post.

Users of the social network

can find deals by signing up for emails and notification updates. Consumers can also browse the deals tab of their individual home pages. And, of course, users can share deals with friends by posting purchased deals to their news feeds.

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    Direct Mail Copywriting Secrets

    March 23, 2011 by · 1 Comment
    Filed under: Direct Marketing Mailing 

    The best copywriters like the late Gary Halbert or John Carlton will tell you….

    ..to aim to target prospects with perceived pain and get inside your prospects head to determine the root cause of their pain.

    The concept is that people will do anything to avoid pain in it’s many forms. This can be applied to a consumer or business to business marketing models.

    A mailer written for a small business owners who manages a small staff of people that during the winter months gets a time period of chronic sickness and absenteeism due to the avoidable spread of infections in the office.

    Every year 22 million sick days are lost because of chronic colds and flues chronic sickness and every year 52.2 million cases of he common cold affect over 18 years of age each year.

    From this research or facts that you gathered the next step is to tap into the emotions and get them to realize that nothing they are doing will work to solve their problems.

    Show them that by improving the hygiene they will benefit measurably from the results like regular hand cleaning have proven to reduce the risk based on employee absenteeism by over 50%.

    Because bacteria and viruses can live on surfaces such as desks, door handles and computer equipment for as long as two hours. Conventional hand washing with soap and water offers a degree of protection but it’s not comprehensive to prevent the infections of germs.

    Finally you offer a solution to their problem.

    You are the small business owner’s savior by coming up with a Alcohol Free Hand Foamer is the most advanced hand cleaner on the market. It kills and offers long lasting protection against 99.9 % of the germs.

    Show them the facts on how research by the United States Department of Agriculture has proven and found that you advanced formula contains and advanced active barrier that continues working on the hands after six hours of an application.

    Postcard Marketing

    1800Postcards.com offers unmatched quality and expertise. With over 30 years experience, 1800 Postcards can cater to any and all of your printing and presentation needs. This includes typesetting, scanning, direct-to-plate digital color printing, sheetfed offset printing, large format printing, shipping, binding and complete direct mail services.


    More Direct Marketing Copywriting Tips

    • Copyblogger Weekly Wrap | Copyblogger – Last week, I was in Austin, Texas for the South by Southwest conference. Which meant that I did absolutely no conferencing and instead just hung out with people and caught up with both old and new friends. …

    • Michel Fortin on Copywriting, Marketing, and Life – Subscribe by email and get blog updates, news, and more! Enter your email below. Hundreds of step- by- step video tutorials, tools, ready- to- sell products, and weekly live classes show you how to build real businesses that make real money. A copywriting legend, Gary Halbert reveals response- boosting tips.

    • Top SEO copywriting tips for higher Google rankings – If you are running a business website and this website bringsin money then of course you want to get into top Google rankings. Todo this it is important to include keywords linking to your website products orservices. …

    Measuring Direct Mail

    March 15, 2011 by · Leave a Comment
    Filed under: Direct Marketing Mailing 

    Peter Drucker mentioned that the purpose of business is to create a customer but business cannot survive unless you make a margin. Margins are simply the difference between price and the mailing costs.

    Many people that don’t understand direct mail may think it is simplistic on the surface. Once you decide on a list and design your direct mail piece, write a compelling offer after testing your control package over the years. your mailing is dropped at the USPS, the complications of metrics begin to unfold.

    Most often we hear direct marketers boasting about response rates to direct mail and emails. While a high response rate is good, sometimes it is only one page to the whole story. This is when measuring direct mail becomes so critical between making a huge profit or closing your doors for business.

    There are three results in a direct mail piece to always account for when measuring: Response Rate, Conversion Rate, and ROI. While response and conversion are important, ROI is the highest priority.

    Let’s break it down into simple pieces:

    Response Rate

    Boost Your Sales With Lists

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    This measurement tells us exactly how many people took action from your direct mail piece. For example, if you were to send out 10,000 pieces and you get 100 responses you have a response rate of 1%.

    Measuring a good response rate is specific to the type of list you are sending. If you send a list based on your current customer data you should be looking for a rate of around 25%. For renewals it could be 70% on some magazine subscriptions

    Of course, the rates can be much higher than this, and in many cases are. When it comes to current customers, the sky is the limit.

    If you are sending to a purchased target list, you can typically expect your response to be around 2% upwards of 3%. This also depends on your offer and copy and how close your lists matches the affinity of the offer.

    Conversion Rate

    Conversion is essentially the percentage of customers that respond to your mailer and make a purchase. This percentage is of much greater importance than the response rate.

    ROI

    Return on Investment is at the top of the measurement food chain. There are times when a direct mail piece may generate >.01% conversion, but if the promotion sent out is advertising a high ticket item, how have you really done?Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

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    • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
    • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
    • Accelerates sales by tying email campaign and website tracking to CRM system data
    • Creates and executes marketing strategies that support business goals
    • Lead generation and capture and marketing plan development

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    DYMO Label Writer Printer for Your Business

    January 24, 2011 by · 2 Comments
    Filed under: Direct Marketing Mailing 

    Printing labels for small business entrepreneurs has always been a hassle until DYMO LabelWriter 450 Turbo came along. That’s why label printers have become more specialized and why every small business that markets, ships or produces inter-office mail needs one.

    Some label printers have problems like printing more than one kind of label, like address and printed postage labels and than trying to switch the labels back and forth can be very time consuming but with the DYMO LabelWriter 450 Turbo eliminates the switching back and forth.

    Why you need one in your business

    From direct mail marketer to home based ebay business needing to print labels for USPS packages.

    It didn’t take me long to realize that there are a few important things to keep in mind when buying label printer. These are:

    • Have two rolls of labels ready to print at all times and save time and money you never have to buy ink again
    • Perfect for printing address labels and DYMO Stamps® postage without swapping label rolls
    • Print USPS®-approved DYMO Stamps® postage directly from your desktop
    • Print fast – up to 71 labels per minute, 40% faster than our base model
    • DYMO Label version 8 software enables you to create and print address, shipping, file, folder and barcode labels

    How many rolls of labels?

    One of the most important features DYMO LabelWriter 450 Turbor is that it has two rolls of labels to print at all times without swapping labels rolls.

    The expense and mess that you never need to replace ink cartridges  since this is thermal heat!

    Label faster…Mail smarter and greater productivity!

    Increase your labeling and mailing efficiency with the 450 twin Turbo label printer. This label printer holds two label rolls, so you can print labels and postage even faster.  The twin printers enables you to create and print address, shipping, file, folder and barcode labels, plus personalize those targeted mailings with flats and large envelopes – all without the extra work and hassles of printing sheet labels on a standard desktop printer.

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    Direct Mail Enters a New Era

    September 13, 2010 by · Leave a Comment
    Filed under: Direct Marketing Mailing 

    We all know that the new economy is having some obvious consequences for direct mail and the United States Postal Service.

    Today there is more of a fusion of different technologies driving direct response marketing for better effectiveness including e-mail, smartphones, Web pages and search engine optimization.

    The explosion of digital technology was suppose to be the death of direct mail marketing.  The digital rather than killing direct mail marketing has rather help usher in this new era of direct mail.

    Direct mail marketing and direct response helped us to understand the internet better. Catalog mailers have always known that mail can drive additional sales and online visits and many digital marketers have turned to direct mail to drive people to the inbox.

    Today marketers are now finding methods for combining digital technology with mail to increase the power of the message. Digital tracking devices like QR codes and personalized URLs that helps get the message across.

    The efficiencies of mail and the ability to target the prospect or customer along with the way you can expand the message has many marketers thinking of direct mail as “Old School” .

    It’s about the fusion of traditional with digital and what we will see is a revolution that will launch mail into the next generation and beyond.

    DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

    About The Author

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

    Will The US Postal Service Survive?

    August 16, 2010 by · Leave a Comment
    Filed under: Direct Marketing Mailing 

    Direct mail marketing maybe dead in 2011?

    Direct mail marketing maybe dead for many companies and slowly dying for many others. The reason is that postal rates are due to increase in 2011.

    Many political leaders understand the problems and many others want the government to step out of the way and do away with the many old fashioned postal monopoly laws.

    The financial waste of this postal monopoly laws resulted in a $3.8 billion dollar net income loss at the end of 2009 and an expected cost of $7 billion in 2011.

    The future for many direct mail marketers looks very grim and this effects thousands of companies and millions of jobs for marketers, retailers and business owners.

    The new postal price increases would be above the Consumer Price Index which would violate the safeguards imposed in pricing in the USPS.

    The post service will be cut services instead of improving it. The USPS is currently reviewing the reduction in mail delivery to five days per week.

    This would save about $1.9 billion to $3.5 billion per year.  It’s time to save the USPS and the many direct marketing jobs that depend on it.

    The solution is deregulation…

    and privatization will greatly benefit customers and ensure a brighter future for the direct mail marketing industry.

    DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

    About the Author:

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List

    4 Myths about Direct Mail Testing

    June 10, 2010 by · Leave a Comment
    Filed under: Direct Marketing Mailing 

    Is Direct mail marketing making a comeback in 2010.

    Copy, Offer, Lists, Formats, Personalization —Questions that you might have yourself before testing your next
    campaign.

    With reduced competition in the mailbox and e-mail essentially failing as a prospect tool, 2010 can actually be the year when response to direct mail picks up, especially if you test and do it right.

    Do you look at response rate or profit per hundred mailed or profit per order when evaluating results?

    Make sure your measuring your direct mail marketing results accurately. Response rate is not as critical, in my opinion, as the other two, although it can greatly influence your profits.

    What can I do to convince my company to start reinvesting the marketing budget back into direct mail instead of throwing the entire marketing budget at Web marketing?

    Make a compelling case for direct mail’s accountability, and show them what your competitors are doing—or not doing—to make your case.

    Talk about the control package failure aspect of direct marketing a
    Direct mail is the best way to drive more site visits; even Facebook users are finding that out.

    Present a compelling case, supported by statistics you find.

    You’ve heard that a different headline would pull up to six times more than another. Is this true?

    Headlines and, in a sales letter, the P.S.Post Script are read first, so that’s where you’ll see a good deal of impact. Even changing a single word in the headline can make a significant difference.

    Decades ago, the legendary John Caples increased response 20 percent by changing “How to repair cars” to “How to fix cars.” Sometimes surprisingly mundane changes work wonders.

    An educational institute for bankers once asked us how to get more branch managers to respond to its newspaper ad.

    We suggested simply adding the words “branch managers” in large type at the top of the ad, leaving everything else, including the headline, unchanged. Replies shot up.

    It makes sense that a product priced at $24 would outsell the same one priced at $29, but the opposite is often true.

    So, rather than try to reason which wording will sell more, you can know by doing a split-copy test. (I assume you’re dealing with a headline. If the wording is buried in copy, I would stress over other things first.)

    Until next time, here is to your continued success!

    .

    DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

    About the Author:

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

    National Direct Mail Boost

    June 4, 2010 by · 1 Comment
    Filed under: Direct Marketing Mailing 

    Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces.

    The insurance and credit card industries were the strongest direct mail performers of this growth. The volume of credit card-related direct mail increased 36% year-over-year, reaching 1.2 billion pieces in the first quarter.

    Insurance mail grew 8% from the prior year, reaching 2.6 billion pieces.

    This is a pretty big comeback in comparison to last year.

    The mix of consumer-facing direct mail has changed considerably from a year ago, with insurance-related mailings leading the pack with 43% of all volume.

    Insurance is the biggest sector and outmails everything  A year ago, credit cards were No. 1, then insurance, mortgages and loans.

    For the rest of 2010, looks like a good year for a comeback for direct mail with credit card and mortgage companies leading the way.

    The future looks bright for credit cards in particular, because there have been a few companies, Chase and Capital One, driving the growth.

    Because of new credit card regulations bu the Obama administration some are still holding back.
    Until next time, here is to your continued success!

    .

    DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

    About the Author:

    Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

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