Direct Mail Is Back

April 23, 2012 by · Leave a Comment
Filed under: Direct Marketing Lists 

Have you been paying any attention to your mailbox lately?

The reason… direct mail marketing is back and doing well and this indicates that direct marketers are getting better responses than in the past. This is good news for the USPS and everyone knows that they really need some good news these days.

Regardless of the communication channel, the function and objective of direct response remains the same after all these years—a means of commerce allowing businesses and nonprofits to showcase their products, services and needs directly to customers around the globe.

What has changed is the methods used to generate direct response like CRM programs and relationship management methods. Direct response channels continue to evolve, whether they are outbound channels carrying a brand message or response devices for placing one’s order.

Direct response has grown to include envelopes and selfmailers, postage-paid mail, toll-free numbers, direct response radio and TV infomercials, as well as a host of new emerging digital technologies, including email, banner ads, search, digital targeting, webcasts and videos, PURLs, and QR and other 2D codes, with many more yet to come.

The New Normal

Unlike in other economic downturns, the most recent had become a marketer’s new normal. Starting in 2007, as the US entered its own economic turmoil, marketers were faced with paper cost increases, fuel surcharges and multiple postage rate hikes. Many marketers had become more cost conscious, and, as a result, many made drastic cuts and budget reallocations to new lower cost digital channels. This resulted in significant decreases in direct mail spending, as evidenced by lower mail volumes from 2007-2009.

More Articles on Direct Mail Marketing

Lead Generator

April 4, 2012 by · Leave a Comment
Filed under: Direct Marketing Strategy 

Give your website visitors the opportunity to build a mutually satisfying relationship with multiple testimonials, case studies, and the like. You will grow your digital model by adding written and video testimonials, you significantly improve your lead generation efforts.

The information seekers
These people are looking for information Your website helps educate prospects by calling attention to their information hunger using a yellow call-to-action button that highlights the precise information that will feed there hunger.

Don’t forget the offer stupid! — one low risk, one no risk Providing a variety information seekers content in a variety of formats is also critical. For example, video content has proven to be an effective conversion enhancement mechanism.

Get your prospects involved!

Know you customer by past purchase history, gender and niche. They are getting to know their visitors and their customers to provide a very personal website experience. But you don’t need to have access to the kind of customer data those big players have to deliver a personalized homepage experience.

Arm yourself with personal information about your website visitors, offers and lead nurturing content can be better personalized. You can also offer content targeted to specific roles, vertical markets, or product applications. Adding profiles that customize the visitor experience and provide personalized content delivery based on the stages of the buying cycle are they tire kickers or do they need it now? Will have a significant impact on your visitor-to-lead conversion process as visitors begin to feel that you know them, understand their needs, and as such are the best-equipped company to help them.

Be Social

If your site isn’t social sharing-friendly, you are missing out on a lot of additional traffic and a lot of potential leads.

Viral sharing modules…to all aspects of your interactive marketing program, including home pages, landing pages, email campaigns, and blog posts. This includes not just the modules that allow visitors to share your content, but to also become your fans and followers on your social media accounts.

Recent data shows that there are more people using smartphones to access your website than personal computers. In the next two years, Mobithinking reports that 1 billion people globally will access the internet on a mobile device. ”


  • Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
  • Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
  • Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
  • Accelerates sales by tying email campaign and website tracking to CRM system data
  • Creates and executes marketing strategies that support business goals
  • Lead generation and capture and marketing plan development
  • More Lead Generator Ideas