Marketing Financial Products to Boomerang Demographics

August 30, 2010 by · Leave a Comment
Filed under: Direct Marketing Strategy 

The ages of 22 to 29 years old are a time for first purchases

cars and homes and with that comes financial responsibilities.

Financial services marketers could benefit greatly on how well they communicate to this demographic group of financial young wave of new consumers now entering the market.

Marketers need to ask themselves on how to market to this group of generational that are very much part of a household that who are connected to family and are more financially aware than viewed by some.

The implications of a growing Boomerang

(they are called Boomerangs because they are 20 year olds moving back in with their parents again.) This is a market that shouldn’t be ignored since Boomerangs are sensitive to finances of both themselves and their parents.

The reason that this group should be observed by financial planners is because they save a good portion of their income along with helping out their parents to pay the rent. The largest piece of their income goes into saving according to recent research.

Targeting Boomerang using direct marketing methods and shifting their message towards saving rather than dept management could be worth the investment.

Boomerangs view themselves as individuals making a choice to return home to eventually turn their lives around to make a major investment or to reach financial goals.

State Farm insurance and other financial services company that says it strives to incorporate prudent credit use in its marketing messages. They use various direct marketing messages towards younger consumers.

They use websites that link to Twitter and Facebook dedicated to savings along with a number of mobile applications targeting this group of consumers.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

Is E-mail Marketing Doomed to low Response Rates?

August 27, 2010 by · Leave a Comment
Filed under: Email Lists 

Monitor your campaigns

It is strongly recommend that email marketers monitor their subscriber responses and adapt their campaigns to either slow down the emails to once per month or send a permission email to determine subscribers or your email marketing campaigns.

Email marketing campaigns are plagued by a lack of response and not much adjustment by marketers to solve the problem, according to a new study from company Return Path. Without appropriate monitoring and follow-up your email campaings could be doomed to a low response.

The new study—“The One-Way Conversation: Email Marketing to the Non-Responsive Subscriber”—analyzed the continuing email efforts of 40 e-commerce companies after Return Path purchased a single product from each.

A majority of the studied marketers sent follow-up emails at a steady, high frequency for a 19-period despite a total lack of response—no opens, clicks or other purchases.

Eventually, 27% of the companies stopped sending email, but a quarter stopped without any attempt to re-engage or request continuing opt-ins.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

Email Marketing for The Small Business Budget

August 25, 2010 by · Leave a Comment
Filed under: Email Lists 

Email marketing is constantly evolving…

which means the best practices you take for granted today could easily change tomorrow.The small business entrepreneur must
make the most of every cent for a return on investment.

Email marketers are often doing their job on a limited budget.

These two facts are the main reasons that email.

Always include compelling pre-headers. Pre-headers are the short text messages that appear above graphics or body copy. Typical pre-header content includes, “Click here to
add us to your address book” and “Click here to view this email in your browser.You should test and create a compelling pre-header that gets the most clicks.This is a great place to tell people why they might want to open your email.

You can include your call to action

Massage the text-only version. It’s a given that all emails should go out with a text-only option because, according to the Direct Marketing Association (DMA),
about 20% of all recipients view their email on smartphones or other handheld devices. Yet many marketers don’t even bother to look at their text-only email to make
sure it is formatted properly. The bottom line: It’s not enough to simply clean up the HTML and dump your copy into text-only format,

Don’t just hand off your coding. Placing code—either links or formatted content—into an email is typically left to a technical person, Berger said.
While Web browsers might be tolerant of mistakes, email servers and clients are not.. Yes, it’s OK to hand off the technical details of your email campaign, but
make sure you’re outsourcing to or hiring someone who has significant email experience.

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

Building Effective E-mail Campaigns

August 23, 2010 by · Leave a Comment
Filed under: Email Lists 

Effective e-mail campaigns require two critical elements…

Good clean and updated list and an understanding of customer preferences.

These elements form the foundation for a successful e-mail program. Below are some quick tips for building and maintaining a good e-mail list, and recommendations on how to capture customer preferences so that you’re able to deliver relevant and effective e-mail marketing messages to your audience.

Good clean and updated list hygiene

Regardless of how well an e-mail is updated, cleaned if it’s not making it to the inbox, it has no impact. Current statistics show that more than 25% of e-mail addresses churn per year.

Therefore, no matter how clean your initial list, it is imperative that you have a process in place that manages and removes bounce-backs and inactive addresses.

Are your e-mail addresses accurate? Have they been updated? Are your prospects and customers still receiving communications at their listed e-mail addresses? If not, your Internet Service Providers will notice that you consistently send messages to bad addresses.

Left unmanaged, this will have a direct impact on your companies ability to deliver e-mail to any customer’s inbox. Moreover, if a significant percentage of your e-mails are not being delivered, your marketing ROI will be negatively impacted; the CPM rate you pay to your ESP doesn’t discern between delivered and undelivered e-mail.

There are a number of steps you can take to ensure your list is clean and up-to-date:

Send a triggered opt-in confirmation e-mail while collecting addresses. This confirms that the address is active, and gives you the opportunity to explain what  communications the recipient should expect to receive from you.

Develop a system to remove inactive and/or invalid bounceback e-mail addresses from your database. Internet Service Providers  are increasingly measuring engagement or how many people read or click on your e-mails. Removing inactive addresses keeps engagement measurements high.

Collecting customer preferences

Customer preferences help you understand two key things: your customer’s specific interests, and their preferred method(s) and frequency of receiving information.
Your goal is to leverage this information and create relevant messages that speak to your customers as individuals. In short, you are aligning your messages to the topics they find most important, and delivering those messages at the times and frequency they find most appropriate.

Once you collect customer preference information, you should append this infromation to the other preferences who opened what, which links they
clicked, what they are buying, and how often they are buying. Understanding these inferred preferences will enable you to further refine your messaging and content to drive even greater results.

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

How Social Media Can Impact E-mail Marketing

August 20, 2010 by · Leave a Comment
Filed under: Email Lists 
Large magazine publishers are using these techniques to integrate social networking into their e-mail efforts.
One example is incorporating Facebook into e-mail marketing campaigns to marry e-mail with word-of-mouth marketing.
Social media is now becoming a focus of e-mail marketing strategies. Mergers and acquistions of major vendors is based on partnership to social media networks.

An example of this is when is Emma Email Marketing, which recently set up a social sharing program to allow its clients — small and midsize businesses, nonprofits andagencies — to incorporate Twitter, Facebook and LinkedIn into their e-mail newsletters and campaigns.

Major magazine publishers like National Geographic Society has begun to incorporate Facebook fans’ comments into its e-mail marketing campaigns. It has used consumer-posted comments about Restrepo, the organization’s documentary chronicling the deployment of a platoon of US soldiers in Afghanistan’s Korengal Valley.

The goal is to provide a platform for engaged supporters to discuss the film and issues it raises, as well as to encourage grassroots support as the documentary is released across the country.

This is a new evolution of using user reviews from forums and blogs on the Internet. It’s kind of moving away from mainstream media reviews.
[This] is what’s going on in social media.
National Geographic has plans to incorporate a Facebook “like” button directly in the e-mail, as opposed to driving people to its Facebook fan page
in the near future.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

Manufacturing Online Produces ROI

August 18, 2010 by · Leave a Comment
Filed under: Direct Marketing Strategy 

The recession has been tough for marketers

trying to prove ROI and generating leads.

The manufacturing sector has been the slowest to recover but is now showing signs of improvement. According to surveys fewer respondents reported a decline tin their business in comparison to the first six months of last year.

Manufactures have been slow to open their pockets to make capitol investments. Many manufactures including small companies were just beginning to explore more involved online marketing before the recession hit.

Marketers are now beginning to revisit more involved marketing plans before the recession hit. Manufacturing marketers are beginning to move online because  because Web advertising and search engine marketing are much more measurable.

They can point to return on investment…

lead generation and customer acquisition. Today you need to measure the value of each campaign and effort and companies are now demanding a return on investment. Previous marketing methods need to be reexamined.

A manufacturers Website is often is the center of the online strategy. What customers experience at the site is critically important you must therefore make your Website accountable like you would a sales person. Arm them with information that will help them close the sale.

Industrial buyers are quite sophisticated they spend a quarter of their time searching for products online. Manufacturers must have the information that buyers are looking for and this information must be easily searchable by category, keyword or by product.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

Will The US Postal Service Survive?

August 16, 2010 by · Leave a Comment
Filed under: Direct Marketing Mailing 

Direct mail marketing maybe dead in 2011?

Direct mail marketing maybe dead for many companies and slowly dying for many others. The reason is that postal rates are due to increase in 2011.

Many political leaders understand the problems and many others want the government to step out of the way and do away with the many old fashioned postal monopoly laws.

The financial waste of this postal monopoly laws resulted in a $3.8 billion dollar net income loss at the end of 2009 and an expected cost of $7 billion in 2011.

The future for many direct mail marketers looks very grim and this effects thousands of companies and millions of jobs for marketers, retailers and business owners.

The new postal price increases would be above the Consumer Price Index which would violate the safeguards imposed in pricing in the USPS.

The post service will be cut services instead of improving it. The USPS is currently reviewing the reduction in mail delivery to five days per week.

This would save about $1.9 billion to $3.5 billion per year.  It’s time to save the USPS and the many direct marketing jobs that depend on it.

The solution is deregulation…

and privatization will greatly benefit customers and ensure a brighter future for the direct mail marketing industry.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List

Consider Shifting Demographics In Your Marketing

August 14, 2010 by · Leave a Comment
Filed under: Direct Marketing Lists 

During the next 40 years..

Japan and Europe will see working age populations shrink by about 30 million because of the fact that birth rates are low and so many of their people are already elderly.

China’s working age population will still keep growing for 15 years or so, this is the result of the one-child policy and the tendency of birth rates to fall as incomes rise.

China will have a 100 million fewer workers than it does today. Despite the Internet and multi national companies, global financial markets and the fact that we are many economies rather than someday having one giant world economy.

One in five Japanese and Europeans is over the age of 65. In 2050 it will be one in three. The Japanese and Europeans will almost have to work longer hours, take fewer vacations and pay more taxes.

For China the problems is to build social structures and retirement schemes to sustain a growing cadre of seniors won’t be able to rely much on their children.

India will have more time to adjust since it’s working population is likely to keep growing and its challenges is to adjust to the growing number of workers in the their 30s and 40s.

India is known for it’s unfair labor laws and will bring more women into the work force and invest in training and education. Demographics could add 3 more percentage points a year to economic growth.

For the US…

a growing population an openness to ambitious immigrants and trade could lift living standards and bring faster growth and reduce budget deficits far more easily for the US than other slower growing countries like Europe and Japan.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

Marketing Mobile Applications to Insurance

August 11, 2010 by · Leave a Comment
Filed under: Marketing List Broker 

Traditional insurance and financial service companies

like Nationwide are using direct response marketing methods because they are measurable and because they work.

The New Marketing World

of iPhone applications and with Nationwide being the first insurance company to introduce a mobile application. The company followed it’s success by launching a second mobile application.

This new service is designed to help consumers in the market for a new car and the application is downloaded from your iPhone.

Targeted Campaigns…

by cloning your best customers with your marketing efforts is the key to the success of this marketing program. You first develop a test plan and develop a projected return on investment plan.

The iPhone application was downloaded by 85,000 users back in 2009. Nationwide attributes it’s success with this by adding features like allowing users to immediately send photo’s of their damaged cars along with the claims form.

Nationwide actually seen hundreds of sales of new policies coming through the applications. As more people became aware and took a look at the applications they were able to utilize a unique phone number to begin tracking new policy sales.

You need to grasp the concept that consumers spend a great deal of time researching car purchases and seek out unbiased sources of information before going the dealership.

Nationwide also included online and mobile display ads before adding TV advertising to the mix. Iphone users are very comfortable and prefer using apps.

The best way to use them to use the apps is through targeted campaigns and combining with  Facebook and other social media.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.