Will The US Postal Service Survive?
Direct mail marketing maybe dead in 2011?
Direct mail marketing maybe dead for many companies and slowly dying for many others. The reason is that postal rates are due to increase in 2011.
Many political leaders understand the problems and many others want the government to step out of the way and do away with the many old fashioned postal monopoly laws.
The financial waste of this postal monopoly laws resulted in a $3.8 billion dollar net income loss at the end of 2009 and an expected cost of $7 billion in 2011.
The future for many direct mail marketers looks very grim and this effects thousands of companies and millions of jobs for marketers, retailers and business owners.
The new postal price increases would be above the Consumer Price Index which would violate the safeguards imposed in pricing in the USPS.
The post service will be cut services instead of improving it. The USPS is currently reviewing the reduction in mail delivery to five days per week.
This would save about $1.9 billion to $3.5 billion per year. It’s time to save the USPS and the many direct marketing jobs that depend on it.
The solution is deregulation…
and privatization will greatly benefit customers and ensure a brighter future for the direct mail marketing industry.
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About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List
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