Email Marketing for The Small Business Budget

August 25, 2010 by
Filed under: Email Lists 

Email marketing is constantly evolving…

which means the best practices you take for granted today could easily change tomorrow.The small business entrepreneur must
make the most of every cent for a return on investment.

Email marketers are often doing their job on a limited budget.

These two facts are the main reasons that email.

Always include compelling pre-headers. Pre-headers are the short text messages that appear above graphics or body copy. Typical pre-header content includes, “Click here to
add us to your address book” and “Click here to view this email in your browser.You should test and create a compelling pre-header that gets the most clicks.This is a great place to tell people why they might want to open your email.

You can include your call to action

Massage the text-only version. It’s a given that all emails should go out with a text-only option because, according to the Direct Marketing Association (DMA),
about 20% of all recipients view their email on smartphones or other handheld devices. Yet many marketers don’t even bother to look at their text-only email to make
sure it is formatted properly. The bottom line: It’s not enough to simply clean up the HTML and dump your copy into text-only format,

Don’t just hand off your coding. Placing code—either links or formatted content—into an email is typically left to a technical person, Berger said.
While Web browsers might be tolerant of mistakes, email servers and clients are not.. Yes, it’s OK to hand off the technical details of your email campaign, but
make sure you’re outsourcing to or hiring someone who has significant email experience.

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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