Is E-mail Marketing Doomed to low Response Rates?

August 27, 2010 by
Filed under: Email Lists 

Monitor your campaigns

It is strongly recommend that email marketers monitor their subscriber responses and adapt their campaigns to either slow down the emails to once per month or send a permission email to determine subscribers or your email marketing campaigns.

Email marketing campaigns are plagued by a lack of response and not much adjustment by marketers to solve the problem, according to a new study from company Return Path. Without appropriate monitoring and follow-up your email campaings could be doomed to a low response.

The new study—“The One-Way Conversation: Email Marketing to the Non-Responsive Subscriber”—analyzed the continuing email efforts of 40 e-commerce companies after Return Path purchased a single product from each.

A majority of the studied marketers sent follow-up emails at a steady, high frequency for a 19-period despite a total lack of response—no opens, clicks or other purchases.

Eventually, 27% of the companies stopped sending email, but a quarter stopped without any attempt to re-engage or request continuing opt-ins.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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