How Social Media Can Impact E-mail Marketing

August 20, 2010 by
Filed under: Email Lists 
Large magazine publishers are using these techniques to integrate social networking into their e-mail efforts.
One example is incorporating Facebook into e-mail marketing campaigns to marry e-mail with word-of-mouth marketing.
Social media is now becoming a focus of e-mail marketing strategies. Mergers and acquistions of major vendors is based on partnership to social media networks.

An example of this is when is Emma Email Marketing, which recently set up a social sharing program to allow its clients — small and midsize businesses, nonprofits andagencies — to incorporate Twitter, Facebook and LinkedIn into their e-mail newsletters and campaigns.

Major magazine publishers like National Geographic Society has begun to incorporate Facebook fans’ comments into its e-mail marketing campaigns. It has used consumer-posted comments about Restrepo, the organization’s documentary chronicling the deployment of a platoon of US soldiers in Afghanistan’s Korengal Valley.

The goal is to provide a platform for engaged supporters to discuss the film and issues it raises, as well as to encourage grassroots support as the documentary is released across the country.

This is a new evolution of using user reviews from forums and blogs on the Internet. It’s kind of moving away from mainstream media reviews.
[This] is what’s going on in social media.
National Geographic has plans to incorporate a Facebook “like” button directly in the e-mail, as opposed to driving people to its Facebook fan page
in the near future.

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

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