What You Should Ask A List Broker

December 20, 2010 by Tim
Filed under: Marketing List Broker

What are your goals and objectives?
You should look at what you expect out of your marketing list. Do you have a required ROI or acquired response needed to meet sales goals?

You first want the best list possible since this the number one item that will make your campaign a success or failure. Good leads are going to lead to good sales. Good sales mean repeat business, and a strong foundation for your company. How do you get good leads? Good data. If your marketing list broker is doing his job, your leads will be solid. So, how does he get his data? From B2B Database Group

Next, ask to sample a couple of lists.

Profile your best customers as far as most recently purchased, how frequent and the dollar volume. Be sure that you do not give notice on this question, so that there is no time to come up with a lucrative list that covers some bad poorly performing lists he does not want you to see. His reaction to this question will tell you a lot.

Ask to see a client list and choose your people randomly. Again, his reaction will tell you a lot.

You can get a good marketing list, but you have to interview your marketing list broker correctly. The last step is to find a great Business to Business source for not only US names but international lists for developing nations like China and India including the Mideast and Europe. B2B Database Group is your best list broker, you can simply run counts instantly by clicking on the search and define SIC, Title and geography or fell free to call me Tim Little @ Marketing List Broker toll free at 1(888) 889-0552 If you have questions or other list requests.

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How You Should Interview A Prospective Marketing List Broker – Good leads are going to lead to good sales. Good sales mean repeat business, and a strong foundation for your company. How do you get good leads? Good data. If your marketing list broker is doing his job, your leads will be solid. .

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