Will The United States Postal Service Survive?
The US Postal Service began negotiations today on a new contract with the 211,000-member American Postal Workers Union (APWU).
Top USPS negotiator calls one of the most important negotiations in his 35 years
The negotiations will occur as the USPS is seeking permission to reduce home delivery to five days per week and enact a series of rate increases.
As you may know the Postal Service has suffered from the economic downturn just like other businesses
Email and digital communications make a significant dent in mail volume. Mail volume has declined by 35 billion pieces since 2007, according to postal experts and the Postal Service expects to lose another 28 billion pieces by 2020.
The USPS can’t count on mail volume growth in the future and they need to be flexible in order to survive.
The Postal Service needs greater flexibility in how it schedules its employees,accoding to experts in that it no longer
needs all employees to work a fixed eight-hour schedule.
The Postal Service has gone from an operation that runs 24-hours a day, seven days a week, to a smaller organization that processes mail only 16 hours a day for five or six days a week, he said.
The USPS needs to look at workload and schedule people for when the work needs to be done and how it needs to be done.
We need a mix of different types of employee positions including full time, part time and non-career
employees.
APWU President William Burrus said at the opening of negotiations that “the history of the Postal Service is replete with
forecasts of doom and gloom, but such dire predictions have not prevented us from exploring every opportunity to achieve
agreement.”
The contract with the APWU and a separate one with the National Rural Letter Carriers Association expire November 20.
The USPS will begin negotiations on September 13 with the Rural Carriers.
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About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
Marketing Mobile Applications to Insurance
Traditional insurance and financial service companies
like Nationwide are using direct response marketing methods because they are measurable and because they work.
The New Marketing World
of iPhone applications and with Nationwide being the first insurance company to introduce a mobile application. The company followed it’s success by launching a second mobile application.
This new service is designed to help consumers in the market for a new car and the application is downloaded from your iPhone.
Targeted Campaigns…
by cloning your best customers with your marketing efforts is the key to the success of this marketing program. You first develop a test plan and develop a projected return on investment plan.
The iPhone application was downloaded by 85,000 users back in 2009. Nationwide attributes it’s success with this by adding features like allowing users to immediately send photo’s of their damaged cars along with the claims form.
Nationwide actually seen hundreds of sales of new policies coming through the applications. As more people became aware and took a look at the applications they were able to utilize a unique phone number to begin tracking new policy sales.
You need to grasp the concept that consumers spend a great deal of time researching car purchases and seek out unbiased sources of information before going the dealership.
Nationwide also included online and mobile display ads before adding TV advertising to the mix. Iphone users are very comfortable and prefer using apps.
The best way to use them to use the apps is through targeted campaigns and combining with Facebook and other social media.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Improve Email Response With Great Offers
Sort out into two seperate files of equal size, with similar elements.
Its subject line is
Until next time, here is to your continued success!
.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
Trucking Company Uses Twitter for Lead Generation
Con-Way Inc,
A trucking company and logistics provider is currently using social media to communicate to listen and extend it’s mission.
Con-Way has guided it’s brand onto Facebook, LinkedIn, Twitter and YouTube and also uses blogs to scour the Web for lead generation. This is used for both new customers and new employees as a thought and leadership system.
Unfortunately the reach of social media in business to business marketing isn’t as deep as consumer marketing but the opportunities are still tremendous.
The customers that are currently doing business and have a long term relationship with the companies brand and if one of these customers feels strongly enough to say something online about the services than the return on investment is very high if you can respond right away.
Con-Way uses a simple tool to listen and to respond to posts about the company and it is finding uses for social media that go beyond simple branding. In June, Con-Way launched a new members-only Twitter page that pushes out load listings to Twitter followers.
The load listings are picked up by independent truckers across the country the trucking industry including individual truck drivers is dependent on mobile devices which makes Twitter a great way to distribute these posts.
The potential audience for the Con-Way Twitter apps is 10,000 third party trucking companies does business with.
Until next time, here is to your continued success!
.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
USPS Summer Sale – Hurry!
Use the Summer Sale to reactivate customers or prospect for new
The USPS Summer Sale is scheduled for July 1 to September 30 for standard mailing customers.
This is how the sale works, for every piece a company mails in excess of 105% of what it mailed during the same time period in 2009, the USPS will provide a 30% postage rebate.
Specific requirements and rules of the Summer Sale are available from the USPS.
Your company can take full advantage of the Summer Sale and use it not only as a way to increase acquisition mailings, but to also achieve a reactivation strategy.
Direct marketing theory…
tells you that its costs significantly less to rebuild profitable relationships with former customers than it does to find new acquisition names, as former customers are already aware of your company and products.
This is what makes the USPS summer sale so attractive
By reducing postage costs by approximately one-third on the incremental mail volumes, it reduces the break-even point on these mailings.
Determining which former customers should be included in your reactivation efforts requires a close look at a couple factors.
The mailing list must be accurate, meaning potential delivery issues such as
non ZIP+4 coded, missing or invalid secondary number, vacant or seasonal should be identified and most likely dropped prior to mailing. Remember after one year 20% of the population moves so make sure you have the correct address,
Those planning on taking advantage of the USPS Summer Sale should consider expanding reactivation mailings.
To make these mailings even more effective and beneficial, do not mail records with deliverability issues and try to mail only those with name and address verified using a third party service providers’ data assets.
Until next time, here is to your continued success!
.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
Increase Direct Mail Response with Customized Envelope
With the recent developments in print
You can now customize the outer envelope to increase response rates.
The more personal information you can put on the outside of the envelope without it looking messy. The better the open rate and eventually response rate.
The #10 Envelope
This is something that needs to be tested.
We are trying to make envelopes more engaging
Some commercial printers…
Keeping costs….
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Social Media Needs Accountability Measures Like Direct Mail
Interactive marketers….
Need to start holding social media accountable.
Direct marketers have always been under close scrutiny to at least break-even for their direct mail campaigns.
The return on investment occurs from the back-end, through renewals of magazine subscriptions, memberships.
Many times, interactive media marketing professionals become impressed with the technology or traffic potential without considering the potential for return on investment instead of taking an analytical approach that will ultimately facilitate its development.
Set Simple and Clear expectations
Too many social media marketing programs lack clear and specific objectives and define the purpose.
Every program that leverages the social Web should have a defined call to action that can be evaluated against a specific outcome, whether a purchase, subscription or other track-able action.
Many times blogs or mobile campaigns include strategies to penetrate social media followers of prospects.
The call to action must also be assigned a value that is well defined. Increasing my number of Twitter followers is only a valid objective if you first define the value of the fan.
Once calls to action are clear
Be sure the program offers transparency into the number of conversions driven by social media.
This is the number that will support future investment in new channels.
Positive Reinforcement
The real opportunity on the social web in 2010 is turning customers into affiliates. Marketers can no longer rely solely on direct programs to deliver their message to prospects.
The message should be seeded with incentives to act as affiliates within their social networks. Marketers must test relevant incentives and determine what motivates their best customers to recruit new ones on their behalf.
Don’t Get Lost in the Hype
It is easy to get excited about social media’s potential, but too much excitement can create false hopes about the real potential that prevent you from accurately identifying strengths and weaknesses as a marketing channel.
Reach:
When an advocate shares, how many people do they engage, how many emails do they send, how many posts, etc?
When a marketer shares, how engaged is their network and what are the click-through rates from invitations?
Monetary Contribution:
Watching metrics closely will allow your organization to optimize programs and ensure continued investment in social media.
Holding social media channels accountable will enable them to become an integral part of the direct marketing arsenal.
Social media must rely on us for expectation setting, incentive development and analysis/optimization – only then can it be as transparent as other channels and garner a larger portion of the marketing budget.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Webcast Marketing – Lead Generation
Virtual Events are becoming essential for event marketers
since the economy was the driver to escalate virtual. Marketers are looking to expand their ROI. The Internet is having a huge impact on every type of business including direct marketing but no where is that more evident than in the events marketing area.
The latest trends are expanding the length of each event. The reason for this trend is because of the economy and the need for event planners to extend the reach (the prospects) a long with producing quality leads.
Making these seminars available 365 days per year on Website, there for attendees can attend during a time that fits better for them. The shows are constantly available and attendees can nurture relationships and create evangelists for their products or services.
Constantly updating the virtual environment and providing new material on a regular basis is the marketing pull. The new information gives people a reason to keep coming back to your Website.
They can come back and spend some time on your site to get the message. This will build the retention of your customers and increase the lifetime value since the selling cycle is continual.
You need to have lots of new content and do some webcasts roudtables going on so there will always be something going on.
Measuring the lead results
You learn more about the attendees and what their doing as far as interests and goes beyond address information and e-mail. The fact is that users spend much more time engaged with the company they are online. The tracking you can do is well beyond anything you can do at a live event. With views of video, document downloads, and you can even go much deeper into the logs.
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Secrets to List Selection – How Not to Fail
Nearly 50% of the success of your direct marketing program rests on your list selection.
With over 60,000 lists on the market it’s easy to feel overwhelmed. You must decide which lists will deliver your message to your target customer.
Whether it’s a segment of your internal list that you collected from customers when they purchased online or an external list, the list you use for direct mail, email or telemarketing is critical. This lists represents the universe of people to whom you are going to present your offer.
Is your offer relevant to the people you present it to?
You need to ensure that the list is composed of your target audience before developing your campaign. This is why that nearly 50% of the success of your direct marketing campaign depends on your list selection.
The offer
The offer is almost as important as the list and of course, your product, solution or service must be useful, timely and priced appropriately for your target market.
Remember that the right list and the right offer will generate responses even if the creative is poor..
The creative needs to express your offer in a clear and compelling manner that will gain the attention of your target audience but if you get the offer and list wrong than your certain failure.
There three types of lists:
- Internal Customer/Prospect Database
- External Response Lists
- External Compiled Lists
Your customer database either contains active or inactive customers and is going to perform better than any external list that you could ever purchase. Your database is evolving and changing and constantly eroding active customers unless you are constantly renewing, up-selling and cross-selling like a magazine publishing or membership sites.
Response lists
These are people that have taken action to get on the list like paid magazine subscribers or active membership sites. These could be special interest and respond well to direct mail offers that serve their niche. These lists will generate the highest response rates since the synergy or relevance is there.
Compiled lists
Come from public records with specific demographics like women over 50 that battled with breast cancer. These lists tend to perform the worst and maybe the hardest to convert.
Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more detailsbuy mailing lists Guaranteed and a 100 free leads if you open an account today!
Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
Telephone: Call (313) 269-9951
Email address: Tim G. Little
References and Project Portfolio will be Provided on Request
FREE Amazing Mailing List Finder
This Mailing List Finder helps….
to solve one of the most confusing problems in marketing.
Marketers from around the world have loved the results from this tool and NextMark has recently grown to become one of the most popular Websites for finding mailing list. NextMark, Inc is a leading direct marketing tools provider.
Why do mailing programs fail?
Is because the right offer is being mailed to the wrong prospects. The goal of the Mailing List Finder is to help marketers to avoid the costly mistakes by making it simple to find highly-responsive niche lists they may have missed in other mailings.
The tool will help you to optimize a highly targeted group of prospects who will better respond to your offer. This Mailing List Finder will allow you access to the exact information on more than 60,000 postal, email, and telephone lists.
Normally, only list brokers would have access to this much information and the access costs would be at least several hundred dollars a year if not thousands through membership sites like Standard Rates and Data Services subscription services.
This is the most powerful free marketing tool that I have ever seen offered on the Internet. The website also works as partnership matching service between marketers and market service providers. This online tool will make it easier for marketers to get connected with list brokers in the future. The mailing list finder is the new “Google of mailing lists” it pulls relevant data from over 1400 list managers and list owners you can search from 60,000 mailing lists in matter of seconds. Please feel free to call me if you need help with locating any of the list you find in the Mailing List Finder.
Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more detailsbuy mailing lists Guaranteed and a 100 free leads if you open an account today!
Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
Telephone: Call (313) 269-9951
Email address: Tim G. Little
References and Project Portfolio will be Provided on Request
FREE eBook “Boost Sales With Lists”
