USPS Summer Sale – Hurry!
Use the Summer Sale to reactivate customers or prospect for new
The USPS Summer Sale is scheduled for July 1 to September 30 for standard mailing customers.
This is how the sale works, for every piece a company mails in excess of 105% of what it mailed during the same time period in 2009, the USPS will provide a 30% postage rebate.
Specific requirements and rules of the Summer Sale are available from the USPS.
Your company can take full advantage of the Summer Sale and use it not only as a way to increase acquisition mailings, but to also achieve a reactivation strategy.
Direct marketing theory…
tells you that its costs significantly less to rebuild profitable relationships with former customers than it does to find new acquisition names, as former customers are already aware of your company and products.
This is what makes the USPS summer sale so attractive
By reducing postage costs by approximately one-third on the incremental mail volumes, it reduces the break-even point on these mailings.
Determining which former customers should be included in your reactivation efforts requires a close look at a couple factors.
The mailing list must be accurate, meaning potential delivery issues such as
non ZIP+4 coded, missing or invalid secondary number, vacant or seasonal should be identified and most likely dropped prior to mailing. Remember after one year 20% of the population moves so make sure you have the correct address,
Those planning on taking advantage of the USPS Summer Sale should consider expanding reactivation mailings.
To make these mailings even more effective and beneficial, do not mail records with deliverability issues and try to mail only those with name and address verified using a third party service providers’ data assets.
Until next time, here is to your continued success!
.
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About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
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