Trucking Company Uses Twitter for Lead Generation

June 16, 2010 by
Filed under: Marketing List Broker 

Con-Way Inc,

A trucking company and logistics provider is currently using social media to communicate to listen and extend it’s mission.

Con-Way has guided it’s brand onto Facebook, LinkedIn, Twitter and YouTube and also uses blogs to scour the Web for lead generation. This is used for both new customers and new employees as a thought and leadership system.

Unfortunately the reach of social media in business to business marketing isn’t as deep as consumer marketing but the opportunities are still tremendous.

The customers that are currently doing business and have a long term relationship with the companies brand and if one of these customers feels strongly enough to say something online about the services than the return on investment is very high if you can respond right away.

Con-Way uses a simple tool to listen and to respond to posts about the company and it is finding uses for social media that go beyond simple branding. In June, Con-Way launched  a new members-only Twitter page that pushes out load listings to Twitter followers.

The load listings are picked up by independent truckers across the country the trucking industry including individual truck drivers is dependent on mobile devices which makes Twitter a great way to distribute these posts.

The potential audience for the Con-Way Twitter apps is 10,000 third party trucking companies does business with.

Until next time, here is to your continued success!


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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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