Should You Buy Lists From A Marketing List Broker?

February 4, 2011 by
Filed under: Marketing List Broker 

Mailing lists come from one of these sources

  • The owner of the list
  • A marketing list broker
  • A list manager

The majority of companies that use mailing lists rent them from a mailing list broker. Whether you rent your list from a broker or not, it is generally rented for one time usage.

The reason most successful companies use a mailing list brokers is because the brokers are mailing list specialists they can save you money by finding lists that best match . They are businessmen and women who work with their lists day in and day out and will be best be able to help you to market your business.

Although some companies use list brokers solely to order mailing lists many other organizations take advantage of the broker’s knowledge Mailing list brokers are usually independent agents. If you are looking for someone with over 20 years direct marketing and database marketing experience be sure to look at some of my testimonials along with my passion for small business specialties.

Their main goal is to make rental arrangements between people who use the mailing lists they represent and the people who compile or own those lists.

In order to stay competitive

list brokers have to stay up to date with what is current in the fields they represent. Otherwise they would not be able to make the best recommendations to their clients for whatever objectives their customers would like to achieve. Consequently, they are invaluable resources for advice.

For example, your mailing list broker will often be able to tell you if another company has rented the mailing lists you are targeting and whether or not their direct marketing campaign was successful. They will also be able to help you to find which mailing lists will most likely have the biggest impact for the type of appeal you are planning. Ask for a data card for the demographics and pricing information.

Mailing list brokers charge a fee to the companies who rent mailing lists from them.
The mailing list brokers typically receive a commission that amounts to 20% of the rental price of the list. Regardless if you use a mailing list broker or not you will still pay the fee unless you hire a marketing list broker.

They accomplish this by collecting the entire amount of the list rental fee, deducting their commission, and transferring the balance to the owner of the list. Once you acquire your list print your labels and postage for flats with a dymo 450 turbo

Read more Marketing List Broker?

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One Comment on Should You Buy Lists From A Marketing List Broker?

  1. Datacard Visitor Manager on Mon, 7th Feb 2011 1:25 am

    2. […] Should You Buy Lists From a Marketing List Broker? The owner of the list; A marketing list broker; A list manager The majority of companies that use mailing lists rent them from a mailing list broker. Whether you rent your list from a broker or not, it is generally rented for one time . […]

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