Choosing A Mailing List Manager

June 17, 2014 by
Filed under: Direct Marketing Lists 

The first step in choosing a Mailing List Manager is to determine your campaign goals and objectives.

Project Management Meeting

Project Management Meeting

This can be determined by referring to your annual marketing plan or direct marketing campaign schedule.

Do the research

Determine the most profitable clusters in your current customer CRM by purchased amount or frequency and clone the attributes based on:

  • Geography are they from your local state or metro area or are they national
  • Will you follow-up with a call, postcard or email to increase response rates
  • What industry or niche are they in?

This research will eliminate the extra costs of selecting broad range of prospects and focus on a  more targeted profile of current high ranking customers.

After you determine the best list attributes based on researching your customer database. Step 2:  is to either locate the best marketing and list company to handle your campaign. This can be determined by:

  • How often they update their data warehouse
  • Do they offer direct marketing services like list appending, MDS reverse encryption services
  • Direct mail, phone and email lists and services like suppressing the do not call from phone lists and double-opt in for emails
  • Does your list company offer wholesale pricing on lists and direct marketing services.

My partner The Leads Warehouse is a marketing company that strives to meet a variety of direct marketing needs. They offer data in over 40 different verticals and have more than 300 filtering options to custom tailor data. 

They offer phone leads, mailing lists, and email leads. They also have real-time leads, opt-in leads, inbound calls, and TV leads. If there is a lead-type you’re looking for, they have it.

If you have a need for data or direct marketing, they have a solution to fit your needs.

You will not find another lead generation company with our level of experience, product quality, pricing scale, and customer service.

View The Leads Warehouse website at: http://theleadswarehouse.com

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Comments

6 Comments on Choosing A Mailing List Manager

  1. jenny on Mon, 7th Jul 2014 8:50 am

    2. Hi,

    I hope you are doing fine. I am checking in to see if you are looking for marketing and data partners/supplier. We are providing b2b and b2c lists with email addresses and other information worldwide. We have 40 million b2b and 250 million b2c records across the world with their email addresses and other details.

    The list can be used for multi-channel marketing purposes like telemarketing, fax marketing, direct marketing and email marketing. We can be your partners and would be happy to work with you as your back end partners.

    We also expertise in:
    • Email appending, Data appending, contact appending, data cleansing.
    • Telemarketing, appointment setting and lead generation.
    • Website development, Redesigning, Graphic Designing,
    • Website Maintenance
    • Email template creation
    • PPC, SEM,
    • SEO
    • Software Development etc..

    Please let me know if you need more information and we can discuss further steps.

    Regards
    Jenny NICE
    Consultant
    Leads RG

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