Cold Calling Ideas

February 6, 2013 by
Filed under: Direct Marketing Leads 

These cold calling ideas came from some of the best of LinkedIn forums.

The first step is to purchase a very targeted list from me in your industry with researched attributes, than study the prospects profile and industry to determine strengths and weaknesses.

The next step is to conduct some research on your prospect through Google, LinkedIn, and other sources so that you will turn your cold call into a warm call. Than you articulate your dialogue or email with “I read your story in…We are connected through LinkedIn and…” etc.

The research conducted previously should include dialogue from pre-existing discussions over LinkedIn (or other Social Media sites) is far more productive–this gives a far greater arena in which to discuss the prospect’s issues (e.g. pain points).

First, because we do better when we have focus, delineate marketing (cold calling) from selling. Selling happens once you and the prospect agree to discuss the business fit. The objective for marketing is to open the door for that — not to have the sales conversations.

During the research stage study the prospect’s website to determine whether they need the services that your company provide and in what form or format you will deliver your services. Always speak immediately about the needs of the prospect and *not* about your interests or company history instead focus on specialization and remember that the prospect and his needs come first.

When the receptionist or gatekeeper asks… Is this a sales call?

Your answer should be I don’t know yet. If there’s a fit for what I’m offering it might be; otherwise, it’s not. We developed 7954017-beautiful-woman-with-headset-onsome pretty interesting new ideas and tools to help clients that rely on my widget to save time and money; but I have no way of knowing if these ideas would be profitable in your business. I’d like to ask them a few questions to see if it would be worth our time to talk further.

If I get through to the decision maker on the initial call or have been transferred from the screen….
If I get through to the decision maker on the initial call or have been transferred from the screen….

Hi [name], my name is [insert name] and I’m with [insert company name]. We’ve never met, but I’ve worked with some other [industry – business type- niche – specialty – vertical] like yours to [increase – reduce – identify] their [insert product / service] and thought we might benefit from knowing one another.

This introduction is short and makes the prospect very curious to know what the pitch is.

Prospects are always surprised when you tell them that you have researched there industry and viewed there profile on LinkedIn. Try to bond with them if you can find common profile attributes like college, sports and family.

[Name], I’ve done some background research on your company, but only on what is publicly available. So I won’t do you the disservice of making any recommendations for your company without a thorough understanding of your unique situation. I was calling today to see if you would be willing to schedule about an [15 – 20 – 30 –hour] conversation to get to know each other and for me to understand your situation in more depth.

The payoff to you is that even if we never end up working together, you’ll have a good resource for information and I should be able to share some valuable insights of what others in your industry are doing differently to get [the solution you are calling on]. Would you be willing to invest about [desired amount of time] of your time?

Cold Calling Techniques Demonstration

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2 Comments on Cold Calling Ideas

  1. on Sun, 21st Sep 2014 10:14 am
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