Email Mailing Lists

November 2, 2011 by
Filed under: Email Lists 

In this economy

Everyone is looking to reduce marketing expenses with email and other ways they can engage customers without spending more money on advertising.

As a broker I get contacted almost everyday by people that want to purchase email addresses.

Many people don’t understand that email marketing is permission based. That getting permission before emailing someone is a requirement and was enacted into law by the US Congress Can Spam Act in 2003.

This means that it is almost never a good idea to purchase e-mail addresses without a double opt-in permission based to use for your e-mail marketing. The average costs for double opt-in email addresses begin at $100 per thousand.

What is the best and least expensive way to acquire a list

Create a sign up form and display on your website or special landing page. Make it easy for people to sign up for your e-mail marketing.

An example of a sign up form with a free offer or white paper for download when they subscribe to your newsletter in exchange for their email address.

The next step

Is to target the right people. You can start with your current customers by appending email addresses to your current mailing list this can be completed by a list company at a fraction of the cost of purchasing a new mailing list.

Offer Incentives

You can offer subscribers a small incentive for permission to market to them. Offer them coupons to keep them interested and engaged. Share with them information that helps them solve their problems.

How does this save them money?

It costs less to market to your customers via email the “permission” thing gets in the way. So the reward for encouraging your customers to sign up for your e-mail marketing communications is that you’re automatically stretching your budget by converting them to a less expensive platform.

Keep up the communications

You should be marketing to all of your current and past customers by e-mail, snail mail or phone contact each month. If you are using all three of these methods each month you deserve a star, if you’re not using at least one of these methods than your marketing communications is not even passing.

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

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