Lead Generation
Lead Generation Strategies
Increase your chances that the next lead you call turns into new business by learning the best days and best times.
According to an in-depth study conducted by Massachusetts Institute of Technology the second worst day to make cold calls is Tuesday. This is a according to a three day study of six companies this report wrote that Monday is the second worst day nest to Tuesday.
Of all days used for co;d calling Thursday will have the best odds of turning that cold lead into a sale. In fact this MIT study determined that Thursday is 19% better thank god it’s Friday.
The Best Times for calling
This MIT study also determined the best times to make your first call is between 8 and 9 a.m. before business hours and your chances of breaking through to the decision maker will be greater if you call late in the afternoon between 3-4 p.m.
I sometimes make over a 100 cold call each day and I often have my best luck later in the afternoon since I cold call small manufacturing President or Owners in Michigan and the east coast. I think it is best to experiment to discover your best groove. Allow me to do the same for you
Lead Generation Techniques
This MIT study also determined that calling between 6-7 p.m., after business hours is among the best. The only way to know for sure is to buy a list from me and experiment by calling several thousand prospects over several month.
More Lead Generation Tips
- Baylor University || Keller Center || Lead Generation:What Works? – On average, respondents are fairly balanced in their lead generation strategy focus. When asked to allocate between two basic strategies what percentage of their efforts are “attract” focused versus “seek” focused, respondents allocate on …
- Improving Value and Volume in Link Building | Kaiserthesage – Giving away Ebooks has certainly been an effective link and lead generation strategy for years, especially if it’s offering high-value information in it. You can easily acquire links if you offer a high quality free ebook to bloggers …
- Business & Management ยป Social Media Free E-Books | Your DCTC … – More specifically, you will find out how to: Optimize your Twitter presence for brand awareness & search, Jump start your Twitter lead generation strategy & Measure the ROI of Twitter Click here: http://bit.ly/KdNLHN. 6.
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