Lead Generation

January 7, 2013 by
Filed under: Uncategorized 

Lead Generation Strategies

7954017-beautiful-woman-with-headset-onIncrease your chances that the next lead you call turns into new business by learning the best days and best times.

According to an in-depth study conducted by Massachusetts Institute of Technology the second worst day to make cold calls is Tuesday. This is a according to a three day study of six companies this report wrote that Monday is the second worst day nest to Tuesday.

Of all days used for co;d calling Thursday will have the best odds of turning that cold lead into a sale. In fact this MIT study determined that Thursday is 19% better thank god it’s Friday.

The Best Times for calling

This MIT study also determined the best times to make your first call is between 8 and 9 a.m. before business hours and your chances of breaking through to the decision maker will be greater if you call late in the afternoon between 3-4 p.m.

I sometimes make over a 100 cold call each day and I often have my best luck later in the afternoon since I cold call small manufacturing President or Owners in Michigan and the east coast. I think it is best to experiment to discover your best groove. Allow me to do the same for you

Lead Generation Techniques

This MIT study also determined that calling between 6-7 p.m., after business hours is among the best. The only way to know for sure is to buy a list from me and experiment by calling several thousand prospects over several month.

More Lead Generation Tips


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