Mobile Phone Marketing
Near field communications
This is when NFC chips embedded in mobile devices make conducting a variety of e-commerce transactions, from making payments to mobile ticketing, as easy as waving a phone through the air.
Many direct marketing researchers today believe that the cell phone will become much more than a wallet. It will contain coupons, loyalty cards and enable you to download information on products to smartphones.”
Google is the player
and they have been trying to jump-start the NFC market. The search giant embedded radio chips in its Google Nexus S device. Google also plans NFC support in future versions of its Android platform and is expected to begin NFC trials in New York and San Francisco soon.
The CEO of Google
mentioned that in this formulation, there appears to be an opportunity for mobile devices to become conduits for point-of-purchase advertising messages. He is saying that you will use your cell phone like
Decisions by Apple and Google on NFC will help decide the fate of this new technology. Meanwhile, Amazon, Microsoft, Nokia, Sprint and others are rumored to be eyeing NFC payments as well.
Even in these early stages, some companies are beginning to experiment with the technology.
Business to Business direct marketers are not players yet but, business users are already heavily dependent on their smartphones. It is not difficult to imagine b2b marketers using NFC to enable instant payments on trade show floors or for “bumping” information between users in meetings.
There’s a lot at stake with mobile payments. Juniper Research estimates the mobile payment market will reach about $630 billion worldwide by 2014. Wilcox predicts 20% of mobile phones will be NFC-enabled in the next three years.
The next question turns to the other side of the transaction equation. Will merchants and businesses—perhaps enabled by payment players like Verifone or Mastercard—have platforms capable of accepting NFC payments in that same time frame?
Another roadblock may have emerged as mobile marketing and payments speed down the road to reality. Concerns about privacy practices by mobile players such as Apple and Google could send mobile marketing and payments on a detour.
A Senate subcommittee
talking about technology privacy issues has called the two companies to Washington, D.C., to testify at a May 10 hearing to discuss mobile privacy concerns. Meanwhile, a similar House committee sent out letters to companies involved in this area, requesting additional information.
The issue flared up following news that Apple and Google track and store a user’s location and other personal data on mobile devices. It’s hardly surprising they would do so: Such information represents the lifeblood of the emerging mobile and local advertising industry, which is attempting, for instance, to serve targeted ads based precisely on a user’s street location.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.
Timothy Little – Direct Marketing Consultant
Tim Little
1 (888) 889-0552
Service Description
Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.
EXPERTISE<
Allaround Article » Advantages of SMS Marketing – So, mobile phone marketing can be viewed as one of the most sensible method for any business. In reality, limited message service seemed to be among the first mobile phone marketing and advertising resources to obtain also been … Mobile Marketing 3.0 – Mobile phone marketing campaigns are increasingly catching up in popularity as a Text SMS Marketing for Cell Phones and Mobile Advertising Software – 18-29 year old consumers use text messaging more often than voice to communicate On average 94% of text messages are read. 80% of consumers keep their mobile with them all day. When given a choice 39% of US consumers 76 million people prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component. In Direct Marketing Metrics Numbers rule. Now more than ever, direct marketers must deliver hard data on how their efforts increased the company’s bottom line. In these days of lean profits and leaner budgets, a focus on metrics can mean the difference between a making your job highly valuable and one on the brink of extinction. There’s less agreement, however, on which metrics truly demonstrate ROI and, more importantly, how to get them. If it’s a product direct marketing effort (print, web or sales walk-in) we meet with the appropriate overall objective/goal. Marketing needs to increase analog device sales by 10% over the next two business quarters and we can gain this extra 10% through existing customers that we identify as a viable target utilizing our in-house database. of the effort we go to the heart of the request – if marketing approaches us to do a mailer, we dig deeper to find out what the underlying business goal is and then we make the determination if a mailer is the appropriate communications medium to meet this goal. What metrics do you use in your direct marketing dashboard? I measure just about everything that can be measured from a direct marketing effort. Specific examples of measure: Overall response rate to the media Hits to landing page (we drive responses through our web site) Referral links from landing page to other informational web pages
Cost of the effort – cost calculated against leads and/or business brought in If the effort is directed at existing customers we’ll measure any additional business or market share; if the effort is directed at new prospective customers we’ll measure quality of lead and this is done usually through our call-out/telemarketing account development group. Choose a certain medium in most cases and that is direct marketing print mail/materials (either directly mailed to customers or prospects, or sent to our field sales representatives to hand deliver to customers or prospects). The print mailers almost always direct the recipient to respond via our web site. What are the first steps you take to make sure marketing activities are measurable? 1. Understand the goal/objective behind the requested marketing activity. To sum it up in one word, yes. This is especially true when it comes to keeping or obtaining new budgets from our supplier-partners. Building a history of the client’s past marketing strategies, objectives, implementation and experience (results) as well as researching the industries are our first work-effort towards defining objectives. What metrics do you use to determine the effectiveness of the effort? Do you choose certain media because they are more measurable and if so which ones? What are the first steps you take to make sure marketing activities are measurable? My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing. I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area. Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition. Timothy Little – Direct Marketing Consultant Tim Little Service Description Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance. EXPERTISE LIST BROKER What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments. WordPress Direct Response Website management Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio Next Big Thing: Integration | The Agitator – Fundraising, Direct … – … What the top 4 things are you need to focus on to begin the integration transformation; How to measure the effectiveness of integrated marketing and, most importantly, why the traditional direct marketing metrics are not enough. … Chatter Media & Web Design: Marketing Writing – What Are Clients … – … success of local businesses by making them visible online through Web Development, SEO, SEM, Mobile Applications, Online Videos, Social Media, Print, Direct Marketing, Metrics Reports, Reputation Management, and whatever is next. … 5 Essential B-to-B Direct Marketing Metrics: Ruth P. Stevens … – Download New White Paper:”CMO Guide to Maximizing Customer Marketing Performance & ROI” for valuable insights on using intelligence, analytics, measurements, and ROI to improve the performance and profitability of marketing to your current customer base. Download 2010 B2B Lead Generation Marketing ROI Report to uncover the significant results from the in-depth study on priorities and practices for lead generation marketing. Measurement is a hot topic for marketers today. .. is everything in direct marketing without accounting you will become are throwing dollars away. Direct marketers have always been measurement-oriented and in this economy this is even more important. We helped to evolve metrics and the now popular term ROI. We set up all our campaigns to be measurable, and we test incessantly—at least on the consumer side. Business to business direct marketers have more trouble with measurement, for many reasons maybe sales people don’t want to be bothered reporting back to marketing about sales results. The challenges of a series of contacts with business prospects and the pain in the ass testing involved. A campaign might involved 5 emails, 3 letters, a webinar, an executive conference invitation, a golf outing and 4 sales calls. How can you ever determine which touches were essential to the sale? Or which were most impactful? It’s a rare firm that has the patience and discipline to set up controlled experiments to test all the variables involved. A few key metrics that are fairly simple to gather and analyze. Well, not simple, exactly. But at least straightforward. Let’s review the essential metrics for B-to-B direct marketers. Response rate The problem with response rate as a metric is that it doesn’t tell you much about campaign effectiveness. There are simply too many variables involved: the list, the offer, the creative—you know the drill. Cost per lead the true test of a marketing campaign’s worth is its ability to provide the sales organization with qualified leads. It’s these leads that improve sales force productivity, reduce cold calling, and increase the amount of time sales people can spend in front of prospects who are actually in the market. Direct marketers assess campaign results on the “front end.” To understand your ability to get prospects to raise their hands and express initial interest in your product or service. Inquiry-to-lead conversion rate Lead-to-sales conversion rates Expense-to-revenue ratio EXPERTISE LIST BROKER What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments. WordPress Direct Response Website management Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio Email address: Tim G. Little References and Project Portfolio will be Provided on Request Direct Marketing Metrics Dashboard | Dashboards By Example – Note: Dashboards By Example readers can get these interesting business intelligence dashboard white papers discussing the latest approaches to enterprise dashboards. Want to connect with the Dashboard Spy? Visit the About The Dashboard Spy page to learn how to connect via LinkedIn. From a simple excel dashboard to a fully integrated enterprise reporting suite, the Business Dashboard is being quickly adopted as the new face of Business Intelligence. marketing tools, marketing return on investment, marketing metrics – Recommended by Harvard Business School’s Working Knowledge, Northwestern University’s Journal of Integrated Marketing Communications, Fast Company. Click here to recommend Marketing Today to your colleagues. Internet marketing and integrating offline and online marketing. Most Used Direct Marketing Metrics – The general rule for any marketing program is that it must generate leads and eventually sales. And businesses engaged in direct selling will utilize direct marketing metrics, which are practically the same metrics used by other businesses, to measure the effectiveness of their marketing activities. They will have cost per head, lifetime value, average, and others. ROI – The Leading Authority on Email Marketing Metrics … – – DMA (2009) Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices – Merkle (Feb. 2009) 42% percent of email marketers do not know their return on investment from email marketing. and Canada, more than 20% of commercial, permission-based email doesn’t reach the inboxes of intended subscribers. E-mail is big business and there are a few reasons why e-mail marketing is booming. It has been a proven workhorse for customer communications it hasn’t been for marketing at some times. Customers raise their hands to opt-in and engage in e-mail activities when marketers approach them. Many customers who do opt-in and do want to be proactive. You want the prospect to go to a Website or landing page to take some action but e-mail marketers are not well connected. E-mail messages need to used in follow-up with a series of e-mail or touch points and rarely will an email be complete with its first message because people will not sit down and completely digest the content of one email. On average a person will receive over 5000 e-mails from vendors each year and this number will keep increasing. Today its all about relevance and trying to achieve a level of communications with e-mail but you must be a good listener. Marketers today must realize that the marketing channels are changing since you now have people receiving emials in their social networks or on their mobile Iphones or blackberry and some want them in their mailboxes. Do you know what your target markets want hear from you? Using metrics to improve deliverabilty, bouncebacks and the number of complaints that come into your dashboard. Testing e-mail segments to discover where the best response rates are coming from which channel and which demographic. About The Author Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Gift retailer 1800Flowers.com met the challenge of fusing together the latest technology with wanting your customers to have the very best experience online. Testing all new hot technologies to determine if your customers will have the best experience online model and social media. Surveying customers for feedback and asking customers what they like and dislike online and what experiences they like. 1800Flowers.com makes the most of it’s sales online since they have been involved with E-commerce since 1992 after first initially after driving business to its 1800 Website. The timing was great for many of its mobile apps for the Iphone they can now send reminders to subscribers during the holidays for the gift of flowers. In addition toi the smart phone app 1800Flowers has a heavy presence in social media with Twitter and Facebook allowing shoppers to post products on their pages and marketers to gauge which products are most popular with online shoppers. They also test to see which segments of shoppers are reacting the most to different technologies. Tracking and developing ROI tracking methods to determine what works and what doesn’t. About The Author Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options Many marketers have good intentions about offering superior content and trusted information. But few turn this information into leads or increased referrals. Some marketers are offering free information to help them make complex decisions. These marketers are smart because they are taking action and taking their customers through the action phases. Financial planners could provide value to their customers by providing them with educational content and providing their customers with answers to hundreds of financial questions. You need to share answers about investing into a new financial product or plan to save for a college education that will lead to a mutually beneficial answer. This information isn’t just passively sitting on your Website but it’s proactively getting the information to your key customers. Fining out your customers preferences this could be in Word, PDF via email or cell phone. You only are able to supply this information when you survey your prospects. Communicate to your prospects that by doing this they will be saving money or avoiding costly mistakes. Offer your customers direct dial phone numbers where customers can get the answers they need. You need to prove to your customers that you are adding value content with proper personalized follow-up. About The Author Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. cars and homes and with that comes financial responsibilities. Financial services marketers could benefit greatly on how well they communicate to this demographic group of financial young wave of new consumers now entering the market. Marketers need to ask themselves on how to market to this group of generational that are very much part of a household that who are connected to family and are more financially aware than viewed by some. (they are called Boomerangs because they are 20 year olds moving back in with their parents again.) This is a market that shouldn’t be ignored since Boomerangs are sensitive to finances of both themselves and their parents. The reason that this group should be observed by financial planners is because they save a good portion of their income along with helping out their parents to pay the rent. The largest piece of their income goes into saving according to recent research. Targeting Boomerang using direct marketing methods and shifting their message towards saving rather than dept management could be worth the investment. Boomerangs view themselves as individuals making a choice to return home to eventually turn their lives around to make a major investment or to reach financial goals. State Farm insurance and other financial services company that says it strives to incorporate prudent credit use in its marketing messages. They use various direct marketing messages towards younger consumers. They use websites that link to Twitter and Facebook dedicated to savings along with a number of mobile applications targeting this group of consumers. About The Author Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. trying to prove ROI and generating leads. The manufacturing sector has been the slowest to recover but is now showing signs of improvement. According to surveys fewer respondents reported a decline tin their business in comparison to the first six months of last year. Manufactures have been slow to open their pockets to make capitol investments. Many manufactures including small companies were just beginning to explore more involved online marketing before the recession hit. Marketers are now beginning to revisit more involved marketing plans before the recession hit. Manufacturing marketers are beginning to move online because because Web advertising and search engine marketing are much more measurable. lead generation and customer acquisition. Today you need to measure the value of each campaign and effort and companies are now demanding a return on investment. Previous marketing methods need to be reexamined. A manufacturers Website is often is the center of the online strategy. What customers experience at the site is critically important you must therefore make your Website accountable like you would a sales person. Arm them with information that will help them close the sale. Industrial buyers are quite sophisticated they spend a quarter of their time searching for products online. Manufacturers must have the information that buyers are looking for and this information must be easily searchable by category, keyword or by product. About the Author: Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, provides customized rewards that provides customized rewards based on frequency of visits. This is clever marketing since it comes from the old school database marketing theory of always approaching the lowest hanging fruit in your active customer database of frequency, recently and amount of sale. Segmenting frequent customers will assure a higher probability of sale if the offer and campaign is executed appropriately. Starbucks is using this direct responser model for mobile customers through cell phone in real-time at their stores. This gives Starbucks the opportunity to to connect with their customers and build loyalty, since many of their customers are early adopters or trendy and embrace new technologies like mobile direct response. With Starbucks success of these mobile apps they were able to further explore opportunities to reach their best customers through mobile applications. Starbucks created special offers targeted for specific beverage products like Frappuccino and Fourscore with offers of a dollar off coupons, customers appreciate the connections with the brands they love, amd mobile presents an opportunity to do this. Until next time, here is to your continued success! About the Author: Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Many successful marketers discovered, direct response is a powerful tool for building brand awareness and putting the power or conversation into the hands of the customer. Direct marketing and the introduction of new skin products is becoming a very lucrative business. The new idea is to integrate a multi-channel marketing plan approach to reaching customers for both forming and maintaining a relationship with. You need to engage customers and educate them and you monitor customer behavior and build logic for action point. Your trying to target the Generation – X women with top brands for skin care. From launching easy-order options on Web sites to being active in new venues including social media. The Internet is replacing traditional media channels like offering personalized skincare tools and the ability to ask questions and opportunities to receive free samples. The idea is to connect directly with the user, Bloggers of beauty Web sites talk about campaigns and Facebook and about their photo’s. Estee Lauder launched it’s first campaign out of Facebook which allows a women to post a photograph and play wit the make-up. Build a mobile club with loyal customers who could opt-in for new product announcements coupons and enter sweepstakes. Build mobile commerce capabilities through the mobile site. Even in today’s tough economy beauty and personal care products are still a must have for consumers. Until next time, here is to your continued success! About the Author: Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!> More Articles on Mobile Phone Marketing
Direct Marketing Dashboard Metrics
How do you determine the objectives
Make your goals clear and measurable
Determine the objectives….
Return on Investment
Number of product/design registrations
Has having solid ROI data helped you gain (or keep) your marketing budget?
2. Once the objective is understood, choose correct marketing activity for the goal.
3. Outline the measurable components of the marketing activity.
4. Commit and uphold commitment to reporting and reporting schedule.How do you determine the objectives of the marketing effort?
1 (888) 889-0552
Direct Marketing Metrics
Measurement
The high maintenance of direct response
Metrics is the answer
For direct marketers, response rates are fairly easy to capture through a variety of media, by using a key code, or a unique landing page or toll free number.
Perhaps the most fundamental metric in business marketing communications, cost per lead is calculated by dividing campaign cost by the number of leads resulting from the campaign. Sounds simple, right? If only. The conundrum with this metric is the denominator: Should you divide by campaign inquiries or by qualified leads?lead generation
The qualification criteria are developed in concert with sales management, and define the characteristics of a prospect that will allow the sales force to work the lead effectively.
Try to determine at what rates will they do so If the lead-to-sales rate declines, who’s responsible? Is sales falling down on the job? Or did marketing deliver inferior leads? This metric can shed some light on this age-old debate.
To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as ROI. But in B-to-B environments, when campaign revenues are often sizable compared to campaign expense, ROI is problematic. The lead generation campaign is often a very small part of the entire cost of sales.
More Articles on Direct Marketing Metrics
E-mail Marketing is Rapidly Evolving
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!How 1800Flowers.com Embraces Direct Marketing
The companies first adventure into direct response marketing began with apps with iPhone and Blackberry; SMS texting and mobile display advertising. The Website was optimized to use a variety of other use devices.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!Converting Leads by Showing Value
The key is in delivering the correct information
that prospects need which leads to a comprehensive lead nurturing system. you must do this in a way that prompts customers to do what they already want to get involved in which is the process of buying your product or service.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!Marketing Financial Products to Boomerang Demographics
The ages of 22 to 29 years old are a time for first purchases
The implications of a growing Boomerang
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!Manufacturing Online Produces ROI
The recession has been tough for marketers
They can point to return on investment…
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!Starbucks Creates Online Instant Connections
My Starbucks reward program…
Segmenting
This program also works well with social networking like Facebook and Twitter and Starbucks recently introduced two new apps for the iPhone and iPod Touch.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
.“Direct Marketing Strategies” Social Meets Mobile
Relationship Building
People looking for a quick fix
Everyone wants to be beautiful and skin care products inspires a quick fix but because of the intense competition in the skincare and beauty field the brand you market must create trust and awareness.Social Networking a Big Hit
Building a mobile campaign
.
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