Mobile Coupon Direct Marketing

June 8, 2011 by
Filed under: Direct Marketing Strategy 

Musical manufacturer Fender…

is running a mobile coupon direct marketing campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS.

Fender is using SMS as a redemption channel, in addition to mail-in and online forms this tactic is being tested to appeal to the teen market since they are heavy users of SMS. They know few teens open emails. They’re using SMS marketing. They know that mobile coupon direct marketing is a new direct response market that is worth testing out.

This is a promotion that they will be using in July to find out if prospects have an interest in “Hot Rod Series” amplifiers. Consumers who buy the Hot Rod Deluxe, Hot Rod DeVille, Blue Deluxe or Blues DeVille models receive a free messenger bag and instrument cable. Consumers who purchase the Pro Junior or Blues Junior models receive only the messenger bag.

To redeem the rebate via SMS, consumers must respond to a series of six text messages by submitting their name, street address, ZIP code, email address, purchased product serial number and purchase location. Mauck said the company will use that information for market research.

This will be an opt-in permission based promotion and Fender will not use the data collected via SMS for remarketing, but that the online rebate form features an email opt-in the SMS inclusion will broaden the rebate’s reach.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

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