Direct Marketing List Tips for Self Publishers

December 31, 2010 by Tim
Filed under: Direct Marketing Lists

Direct marketing for small time self publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted,direct mailing lists for acquisition direct marketing campaign, what to look for, and what to beware of.

Save money and Save Time

The following are marketing list broker trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.

First of all, generally, you rent, not buy mailing lists. Either one time use or multi-time use (you can use as many times as you please)

Not using the rented lists right away, is a mistake. Most lists change considerably in 30 days or less. Over a year 20% of the population may move.

Be careful about renting..

any mailing list that goes to individuals: consumer mailing lists, seniors mailing lists, residential mailing lists, homeowners mailing lists and opportunity seekers mailing lists, for example. With 20% of the population moving every year you may get significant returns. Telephone list must now exclude the do not calls, not doing so will allow you some stiff fines. E-mail list need to br double opt-in they give permission to be mailed to.

But do expect some returns with direct mail. As often as we mail using lists, we always get returns (called ‘nixies’ in the trade) from the post office. People move, forwarding orders expire, people expire, post office boxes close, and businesses close their doors.

Mailing list management and upkeep is expensive. It takes a lot of time and labor for companies to compile, add to, clean and mail to their lists and other necessary maintenance. They also use expensive mailing list software programs which can have costly bugs of their own. Most of this is done by telephone reps. You can run your own business to business counts here at B2B Database Group

To help you plan ahead, before you order your mailing lists, ask when you can expect the order to arrive. This can vary considerably from company to company. Some companies can take up to two weeks or more. For expert help with your lists that includes the largest international database in the world at B2B Database Group

Telephone: Call (313) 269-9951

Email address: Tim G. Little

References and Project Portfolio will be Provided on Request!

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Direct Mailing List Tips Self Publishers & Business Owners Must Know – Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals-how to order targeted, direct mailing lists – say for a direct marketing campaign, what to look for, and what to beware of. And they often make a few expensive mistakes. The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.

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