E-commerce Mobile List Marketing

May 31, 2010 by
Filed under: B2B List 

E-commerce ticket vendor

Tickets.com has partnered with mobile marketing firm Txtstation Global Marketing.

Tickets.com has offered clients mobile purchasing barcoded tickets including sports teams like San Francisco Giants and Chicago Cubs baseball teams. The new mobile marketing partnership will make it possible to offer these new tools to it’s clients, who will be able to use text during events to drive customer engagement.

Live text campaigns

This will be an extension of the mobile marketing advertising venues use live text campaigns to build their lists for future marketing campaigns.

Marketers can use the service to allow customers to text votes for which song they want to play or get a discount on a vendors booth. The marketers objective is to drive engagement and increase food and merchandise sales to create a social envoroment.

Venues are fun because  they are an opportunity for direct response and interaction with the audience. Forrester research has determined that only about 2 or 3 percent of the attendants at a given event get involved in text campaigns.

This market is growing

This is an an area that is growing and more and more venues are doing this but the engagement is dependent on how well the promotion is marketed within the stadium and what the incentive is.

Until next time, here is to your continued success!

.

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

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