Better E-mail Marketing Campaigns

Here are some tips to help your e-mail marketing

Campaigns deliver the best results. When using E-mail third party service providers like (Aweber or iContact).

Be creative.

Many E-mail service providers offer lots of templates for you to choose from. Using templates as an e-mail marketer can make your life easier, but is that the best way to get results?

Test a variety of e-mail templates to see which works best for your niche and market.

Discover what your unique selling proposition is..

Finding out what is unique and how you are different from the competition.

Generic does not work for most companies, since today lowest price will drive sales unless you can prove to your customers that you are unique.

Finding a template that matches your company’s look and feel could be challenging.

Find a design that helps make your messages distinctive.

Writing well is important, but what about the actual message? What you say is more important than how the message is delivered.

Overlooked by most email service providers is the requirement that in order for messages to be read, there has to be something compelling to read.

Studies show that people scan the content in e-mails looking for items they like.

Professional writers are trained and experienced in creating interesting communications that catch the reader’s attention within a concise and readable format.

Outsourcing your writing

To someone more capable would free more time for you to focus on more important things.

But the goal of marketing is to create top-of-mind awareness through persistence and consistency.

Sending single, one-off messages rarely works; further, this takes time and Look at your metrics carefully. 

Many email service providers want to bolster their results by fiddling with their statistics to make results seem better than they really are.

The most common practice is how they measure opens, clicks and opt-outs. ESPs typically present “open” statistics as a percentage of the total e-mail sent, which is the way it should be.

However, click-through rates are often presented as a percentage of opens, not a percentage of all e-mails broadcast.

For opt-out rates, it’s often back to the larger total of e-mails sent.

Make sure to obtain metrics that are meaningful and useful. Otherwise, you’ll get a false impression of the effectiveness of an e-mail campaign.

Find the best e-mail service provider fit for your particular niche e-mail service provider . Competition in the ESP space is intense, and there are a lot of choices.

Before selecting an ESP, make a list of your e-mail marketing requirements.

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

Increase Direct Mail Response with Customized Envelope

With the recent developments in print

You can now customize the outer envelope to increase response rates.

The more personal information you can put on the outside of the envelope without it looking messy. The better the open rate and eventually response rate.

The #10 Envelope

This is something that needs to be tested.

We are trying to make envelopes more engaging

Some commercial printers…

Keeping costs….

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

Building Your “E-mail List” With Online Surveys?

This is a great way to build your list….

and qualify potential prospects for cross-sell or up-sell opportunities.
Your survey could be used on your own website, as well as on external
websites or blogs.

1. It’s important to pick a question or topic that is timely, something that is in current events and that most relevant to your target market … perhaps even slightly controversial. Now, develop your headline.

The headline

Should provoke thought and prompt response.

2. Think of your answer choices. You can certainly do a simple yes/no question, diversify options that makes the prospect think and involves them in the question.

It’s also helpful to include an “other comments” box. You’ll be surprised at how many people want to give you their two cents—this element really makes the poll participatory.

3.  Make sure you let prospects know that you will not sell or rent their e-mail names. Can-spam laws and you want to clarify that their e-mail addresses will not be compromised.

You should also advise prospects that…

by taking the poll, they will be opted in to your free coupons or offers which they can opt out of at any time, and that they will be notified via e-mail of the poll results.

Offer them a free download or e-book…

Target market niche, bonus report or article—with relevant
subject matter related to the poll—as a token of appreciation for taking the poll.

Follow-up with some loyalty e-mails

4. think of a good picture or illustration that drives traffic and complements your headline. Something visually powerful.

5. Have a clear call to action in your creative, for example “take action now.” Get people excited about the poll they are about to take. Your creative can be a dedicated e-mail.

Some formats may work better than others, so test them all in low-cost platforms like targeted blogs

6. Make sure your poll runs on websites/blogs that fit the subject matter of the poll. Make everything relevant.

Finally, make sure you have a good reporting system to capture the e-mails and segment by promotional effort and website where the ad appeared (for analysis).

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

Salesforce/Jigsaw List-Building Contrasts

Customer relationship management…

Company Salesforce.com announced its pending acquisition of database information provider Jigsaw Data Corp.

Salesforce, whose cloud based applications enable sales people in the field to rate and nurture leads will become a big player in the business to business database arena because of the acquisition.

The growth opportunities are in the 3 billion business to business service industry. Now the two merged companies can provide a fully integrated applications and data solution.

The Divide

There is a traditional divide between data and applications like Salesforce and marketing database applications Jigsaw. The marketing database industry has accepted the current merger announcement as power of business information

The third-party data is critical as part of the core foundation of the customer database business. Jigsaw is a database provider and this deal is validating Jigsaw crowd-sourcing business model.

Jigsaw’s Database

Is 21 million business contacts and about 4 million companies has been built like Wikpedia-style contact systems through the exchange of business information.

List Building Contrasts

Jigsaw’s method of list building contrasts with other marketing databases models such as magazine subscriber lists and list assemblies by editors and researchers and Internet scrubbing of online names and contact information.

Other database companies such as Demandbase Inc., Dun & Bradstreet and Harte-Hanks have liaised with Jigsaw to augment their own databases.

Jim Fowler is the Jigsaw founder and CEO, said the acquisition of his company will have no integration of sharing of the data within Salesforce.com,

Jigsaw will be very carefully integrated into Salesforce and will have a competitive advantage for them.

Jigsaws methods include crowd sourcing is able to gain a lot of scale using a combination of Web scrubbing, member updates of their own contact information is superior to other competition.

Jigsaw users are charged a discounted subscription price of $79 per seat, per month compared to the usual $99 fee.

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

Social Media Needs Accountability Measures Like Direct Mail

Interactive marketers….

Need to start holding social media accountable.

Direct marketers have always been under close scrutiny to at least break-even for their direct mail campaigns.

The return on investment occurs from the back-end, through renewals of magazine subscriptions, memberships.

Many times, interactive media marketing professionals become impressed with the technology or traffic potential without considering the potential for return on investment instead of taking an analytical approach that will ultimately facilitate its development.

Set Simple and Clear expectations

Too many social media marketing programs lack clear and specific objectives and define the purpose.

Every program that leverages the social Web should have a defined call to action that can be evaluated against a specific outcome, whether a purchase, subscription or other track-able action.

Many times blogs or mobile campaigns include strategies to penetrate social media followers of prospects.

The call to action must also be assigned a value that is well defined. Increasing my number of Twitter followers is only a valid objective if you first define the value of the fan.

Once calls to action are clear

Be sure the program offers transparency into the number of conversions driven by social media.

This is the number that will support future investment in new channels.

Positive Reinforcement

The real opportunity on the social web in 2010 is turning customers into affiliates. Marketers can no longer rely solely on direct programs to deliver their message to prospects.

The message should be seeded with incentives to act as affiliates within their social networks. Marketers must test relevant incentives and determine what motivates their best customers to recruit new ones on their behalf.

Don’t Get Lost in the Hype

It is easy to get excited about social media’s potential, but too much excitement can create false hopes about the real potential that prevent you from accurately identifying strengths and weaknesses as a marketing channel.

Reach:

Monetary Contribution:

Watching metrics closely will allow your organization to optimize programs and ensure continued investment in social media.

Holding social media channels accountable will enable them to become an integral part of the direct marketing arsenal.

Social media must rely on us for expectation setting, incentive development and analysis/optimization – only then can it be as transparent as other channels and garner a larger portion of the marketing budget.

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

How To Improve E-mail Using Search

Whether it’s organic search or Google AdWords

Pay for search marketing can help e-mailers reach out to potential customers beyond their current opt-in lists. It can also help establish your unique selling proposition to your niche and build credibility and trust with your target audience.

Combining e-mail marketing efforts with search is likely to raise ROI for both programs. The following are the steps in accomplishing this

Take advantage of opportunities to move traffic

With capture boxes and allow them to opt-in to your newsletters, coupons or special offers or an exclusive white paper for download that you’re offering via e-mail, these all would be appropriate pages toward which to target your search traffic.

By delivering valuable content driven information to your targeted audience, you’re creating a positive experience with your product and your ongoing communications.

Purchasing ads on search engines can be  effective but expensive a much more reasonable alternative is organic search with well written articles including backlinls to your product pages, bases on keyword research.

Ensure that you create a campaign that targets potential visitors in the research portion of their experience, when they’re in the process of gathering the information they need.

Convert search click and conversion rates into e-mail marketing dollars.

If you’ve ever taken a look at your Web site analytics, you might be amazed to see the variety of topics, keywords and phrases people use when searching to find your site.

And it’s worth skimming past the top keywords that always show up to take a closer look at some of the long-tail keyword phrases that may have lower search volumes but are still gaining ground. look for the niche markets with lower search volumes.

Taking a cue from search, note which e-mail calls to action lead to higher levels of interest and greater average time on site, in addition to which offers or links created the greatest number of conversions.

Track and segment e-mail lists.

Smart e-mail marketers understand just how powerful list segmentation can be, especially when it comes to lists created as the result of specific search ad groups. Segmented lists allow you to fine-tune your campaigns and ads to speak directly to the needs, wants and preferences of your audience.

Savvy marketers build campaign and ad group data into both their e-mail and search marketing offers so that it is easy to identify repeat customers who convert again.

Understanding which e-mail campaigns and search ads lead to repeat business will give you the valuable information you need to groom more customers to visit, and convert, again and again.

Until next time, here is to your continued success!

.

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists

Tags:

« Previous Page