Email Mailing Lists

November 2, 2011 by Tim · Leave a Comment
Filed under: Email Lists

In this economy

Everyone is looking to reduce marketing expenses with email and other ways they can engage customers without spending more money on advertising.

As a broker I get contacted almost everyday by people that want to purchase email addresses.

Many people don’t understand that email marketing is permission based. That getting permission before emailing someone is a requirement and was enacted into law by the US Congress Can Spam Act in 2003.

This means that it is almost never a good idea to purchase e-mail addresses without a double opt-in permission based to use for your e-mail marketing. The average costs for double opt-in email addresses begin at $100 per thousand.

What is the best and least expensive way to acquire a list

Create a sign up form and display on your website or special landing page. Make it easy for people to sign up for your e-mail marketing.

An example of a sign up form with a free offer or white paper for download when they subscribe to your newsletter in exchange for their email address.

The next step

Is to target the right people. You can start with your current customers by appending email addresses to your current mailing list this can be completed by a list company at a fraction of the cost of purchasing a new mailing list.

Offer Incentives

You can offer subscribers a small incentive for permission to market to them. Offer them coupons to keep them interested and engaged. Share with them information that helps them solve their problems.

How does this save them money?

It costs less to market to your customers via email the “permission” thing gets in the way. So the reward for encouraging your customers to sign up for your e-mail marketing communications is that you’re automatically stretching your budget by converting them to a less expensive platform.

Keep up the communications

You should be marketing to all of your current and past customers by e-mail, snail mail or phone contact each month. If you are using all three of these methods each month you deserve a star, if you’re not using at least one of these methods than your marketing communications is not even passing.

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

Opportunity Seekers Mailing Lists

October 26, 2011 by Tim · Leave a Comment
Filed under: Direct Marketing Mailing

Targeting Web ads using Credit Cards

Today’s Wall Street Journal published an article about how the two largest credit card-networks, Visa and Mastercard are using what they know about people’s credit card purchases for targeting them for online advertising.

For example a weight-loss ad to a person that has swiped their card at a fast food joint and the company would then check to see if that person bought the advertised product.

Currently web technology can track a persons online behavior but not information tied to his identity or activities from other retail establishments.

The future of direct marketing includes appending personal information from DNA data bank and merge them with other profile and purchasing information to segment and target products and services in a suggestive way.

The Age of Direct Marketing

Mastercard is looking at selling information from credit card holders to advertising CEO’s to link Internet users to information about actual purchase behaviors for ad targeting.

Since credit card companies don’t collect names and addresses when processing credit card transactions makes it difficult to directly link people credit card activity to their online profiles.

Mastercard would be able to market detailed information into peoples lives that wouldn’t be available any where else. This information could be marketed in segments like these credit card purchasers would have the desire to travel, or diet.

Targeting Data

According to Visa patent applications they have the potential to use a wide variety of uses that include to create profiles that would be used for targeting well beyond shipping details and would include using information from social networks. Information from credit bureaus could also be appended to the user profiles along with Website information and DNA data banks with personal information.

Appending Personal Data

Marketers demand for detailed information related individuals is at an all time high. Over the past three years the personal data business with hundreds of companies tracking online behavior.

The Art of Debt Collection

October 18, 2011 by Tim · 2 Comments
Filed under: Direct Marketing Strategy

Perfecting Target Marketing with Predictive Modeling

Purchasing a billion dollars worth of credit card debt becomes an art for larger debt collection companies.

When you employ an army of inbound/outbound customer service reps, large legal staff and analytical purchasers you can perfect your competitive advantage with…

Predictive modeling techniques and have a staff of SAS programmers that mail millions of letters each month based on pre-statue strategies and Trans Union credit scores appended to model.

The mailing list model is based on credit scores that are appended to massive numbers of debtor accounts.

Databases are sorted into buckets based on age and credit scores with the highest scores and the freshest debts being the A Segment through E Segment.

Hot accounts

….are any accounts that have been contacted by anyone on staff by phone or email or private message during the last 30 days.

Direct marketing strategy

begins with predictive modeling, crafting of the message/envelope and rotating mailings based on a monthly diminishing ROI. This is calculated and ranked by revenue increase or decrease.

There is some seasonality with January and the colder months being more responsive than the summer months.

How do you determine success?

The success is determined by a breakeven point or ROI that is greater than 2 and a response rate that is greater than .74% on the entire mailing.

Online Mailing Lists

I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net

About The Author

More Debt Collection Strategies

When analyzing this model you look at numbers month over month, 6 month analysis and over 12 months.

Debt Collection Strategies Used By Collection Agengies That Get … – Collection agencies use debt collection strategies that are far more effective at recovering past due accounts for your business. Learn what makes it work.
Debt Collection Strategies, Propane Gas Companies – Debt collection strategies for propane gas companies offers proven and effective bad debt collection tools to recover your money.

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Testing Mailing Lists

June 15, 2011 by Tim · 1 Comment
Filed under: Direct Marketing Lists

There should always be one test that is from “outside the box” thinking, a list that can be a game-changer. But first, exhaust all the possibilities—and if that means asking a new broker to look at the results with a fresh set of eyes, then do it.

You have to keep an open mind when looking at prospect lists. Many mailers will dismiss a file just because “they know it will not work” without reviewing any of the material available.

Use all the information to make a good, concise decision. Review the data card, usage, catalog and web site. The ultimate goal of a mailer is to identify the largest profitable segment of names that can be mailed. We’ve all seen lists that performed much better than was originally anticipated. Staying in your comfort zone could limit your universe and ultimately, profits.

One is simply competitive advantage.

If you only test lists which are clearly within your field of specialty, inevitably, you will encounter fatigue and saturation at some point. Opportunity for success is the most important reason to test outside your comfort zone.

Out-of-the-box test ideas can turn into gold mines

A mortgage company testing American automobile owners for a refinance program, a Catholic charity testing a veterans file for donations, a luxury furniture chain testing a previously high net worth bankruptcy list—all things that are outside of a traditional comfort zone that turned into very successful targeting opportunities for the companies bold enough to test creative list ideas.

A campaign without tests outside of the core customer segmentation, channel or creative / message / offer is not worth measuring.

Although this is an extreme opinion, marketers must always reserve a percentage of their campaign budget for unconventional tests. Without testing, marketers will not be able to expand their footprints, create new audiences or keep up with their competition.

Targeting the same type of customers, in the same channel, with the same creative/message/offer can cause attrition in the overall customer file as well as decreased growth year after year.

With the evolution of technology, changes in how we make purchases today, and how individuals relate to one another, the tried and true methods of marketing need to be supplemented with new innovations to be successful.

List and offer account for 70% of the effectiveness of any direct marketing campaign.

So list selection is critical. Always be open to testing various lists, because your potential prospects will reside in many databases, not just a few. Also, take into account the possibility of list fatigue. The more you mail to a single list in a given year, the fewer responses you will receive.

Direct marketing’s greatest asset is its capacity to provide accurate measures of results—and your ability to tie those results back to a single element within a campaign. What I do is help technical services businesses increase sales, keep more customers, and generate more qualified leads. Specializing in complex business-to-business environments.

WordPress Direct Response Website management

Internet marketing, SEO
PPC, Joint Venture, Event marketing,
Customer retention campaigns,
Marketing automation and optimization,

Telephone: Call (888) 889-0552 Ask about my Website and Facebook client portfolio

Mobile Coupon Direct Marketing

June 8, 2011 by Tim · Leave a Comment
Filed under: Direct Marketing Strategy

Musical manufacturer Fender…

is running a mobile coupon direct marketing campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS.

Fender is using SMS as a redemption channel, in addition to mail-in and online forms this tactic is being tested to appeal to the teen market since they are heavy users of SMS. They know few teens open emails. They’re using SMS marketing. They know that mobile coupon direct marketing is a new direct response market that is worth testing out.

This is a promotion that they will be using in July to find out if prospects have an interest in “Hot Rod Series” amplifiers. Consumers who buy the Hot Rod Deluxe, Hot Rod DeVille, Blue Deluxe or Blues DeVille models receive a free messenger bag and instrument cable. Consumers who purchase the Pro Junior or Blues Junior models receive only the messenger bag.

To redeem the rebate via SMS, consumers must respond to a series of six text messages by submitting their name, street address, ZIP code, email address, purchased product serial number and purchase location. Mauck said the company will use that information for market research.

This will be an opt-in permission based promotion and Fender will not use the data collected via SMS for remarketing, but that the online rebate form features an email opt-in the SMS inclusion will broaden the rebate’s reach.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

Mobile Phones Become Mobile Wallets?

May 31, 2011 by Tim · 1 Comment
Filed under: Marketing Strategy

Today consumers have a few options but with the new technologies like global positioning and data Internet downloads at the speed of sound…. new opportunities are arriving.

On a smartphone

users can input credit card data much as they do on the Web. They can also buy apps via Apple’s or Google’s app stores. Or in some instances, they can use “carrier billing” to make purchases that will later be added on to a mobile phone bill.

Ching, Ching, Ching

But a relatively new technology (a few months old) and some interesting new Websites present the capability to turn smartphones into easy-to-use payment machines. The addition of e-commerce to the mobile marketing equation may provide big benefits to marketers—even b2b marketers that often trade in bigger-ticket purchases.

Money in those chips

NFC chips embedded in mobile devices—and they will be coming to a mobile phone near you soon—make conducting a variety of e-commerce transactions, from making payments to mobile ticketing, as easy as waving a phone through the air.

Google is one player that has been trying to jump-start the NFC market. The search giant embedded radio chips in its Google Nexus S device. It also plans NFC support in future versions of its Android platform and is expected to begin NFC trials in New York and San Francisco soon.

Google CEO Eric Schmidt talked about the potential of the technology at a recent trade show, describing the power to “combine an ad and an offer, presumably at the point of sale.” In this formulation, there appears to be an opportunity for mobile devices to become conduits for point-of-purchase advertising messages.

While Google is big in the NFC technology, Apple has played in it. The company has hinted that NFC may find its way into its upcoming iPhone 5.

Mobile financial services vendor Tyfone delivered one of the industry’s first NFC banking solutions. The company aims to sell the product to banks and other financial services companies as a turnkey mobile payments solution. And in France, a startup called Think & Go is experimenting with NFC-enabled shopping applications.

While b2b applications have yet to emerge, business users are already heavily dependent on their smartphones. It is not difficult to imagine b2b marketers using NFC to enable instant payments on trade show floors or for “bumping” information between users in meetings.

There’s a lot at stake with mobile payments. Juniper Research estimates the mobile payment market will reach about $630 billion worldwide by 2014. Wilcox predicts 20% of mobile phones will be NFC-enabled in the next three years.

The next question turns to the other side of the transaction equation. Will merchants and businesses—perhaps enabled by payment players like Verifone or Mastercard—have platforms capable of accepting NFC payments in that same time frame?

*Quotes from Business to Business Magazine Rich Karpinski
Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

EXPERTISE

Mobile Phone Marketing

May 25, 2011 by Tim · 1 Comment
Filed under: Direct Marketing Strategy

Near field communications

This is when NFC chips embedded in mobile devices make conducting a variety of e-commerce transactions, from making payments to mobile ticketing, as easy as waving a phone through the air.

Many direct marketing researchers today believe that the cell phone will become much more than a wallet. It will contain coupons, loyalty cards and enable you to download information on products to smartphones.”

Google is the player

and they have been trying to jump-start the NFC market. The search giant embedded radio chips in its Google Nexus S device. Google also plans NFC support in future versions of its Android platform and is expected to begin NFC trials in New York and San Francisco soon.

The CEO of Google

mentioned that in this formulation, there appears to be an opportunity for mobile devices to become conduits for point-of-purchase advertising messages. He is saying that you will use your cell phone like

Decisions by Apple and Google on NFC will help decide the fate of this new technology. Meanwhile, Amazon, Microsoft, Nokia, Sprint and others are rumored to be eyeing NFC payments as well.

Even in these early stages, some companies are beginning to experiment with the technology.

Business to Business direct marketers are not players yet but, business users are already heavily dependent on their smartphones. It is not difficult to imagine b2b marketers using NFC to enable instant payments on trade show floors or for “bumping” information between users in meetings.

There’s a lot at stake with mobile payments. Juniper Research estimates the mobile payment market will reach about $630 billion worldwide by 2014. Wilcox predicts 20% of mobile phones will be NFC-enabled in the next three years.

The next question turns to the other side of the transaction equation. Will merchants and businesses—perhaps enabled by payment players like Verifone or Mastercard—have platforms capable of accepting NFC payments in that same time frame?

Another roadblock may have emerged as mobile marketing and payments speed down the road to reality. Concerns about privacy practices by mobile players such as Apple and Google could send mobile marketing and payments on a detour.

A Senate subcommittee

talking about technology privacy issues has called the two companies to Washington, D.C., to testify at a May 10 hearing to discuss mobile privacy concerns. Meanwhile, a similar House committee sent out letters to companies involved in this area, requesting additional information.

The issue flared up following news that Apple and Google track and store a user’s location and other personal data on mobile devices. It’s hardly surprising they would do so: Such information represents the lifeblood of the emerging mobile and local advertising industry, which is attempting, for instance, to serve targeted ads based precisely on a user’s street location.Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

EXPERTISE<

Measure your Sales and Marketing

Direct marketing is about being accountable and transparent. You do this by always testing, always improving your control program. The fusion of Sales with Marketing is new, this is because management wants to understand the productivity of each stage, status of key activities, and the emerging issues they need to worry about.

In managing the revenue cycle, and by default sales and marketing alignment, visibility is critical to helping them temper their instinctive response to the deluge of daily email, phone calls and meetings.

Direct marketers have known for a long time and are already familiar with, namely KPIs. With the right set of metrics, CEOs can better understand marketing’s effectiveness as well as the impact alignment has on the top- and bottom-line. While there are literally hundreds of sales and marketing metrics that can be used; it comes down to a few that measure alignment and frame that all-too critical joint conversation with sales and marketing about what’s working and what isn’t.

Making customer metrics real

Here are a few examples of metrics that both management : End-to-End Conversion, Revenue Diversity and Outcome Profitability.

End-to-End Conversion Metric

measures the conversion ratio for the full revenue cycle well as for each of the major stages – from market attraction through sales close and customer lifetime value. Benchmarked over time this metric highlights leakages and inefficiencies between stages, sales and marketing, and enables more accurate forecasting and target performance setting. Aligned organizations tend to have stable conversion ratios and use this metric to discuss how to improve the ratios between the stages and overall.

Revenue Diversity Metric

measures the productivity of lead generation. There are hundreds of lead sources like the web, direct mail, physical and virtual events, email, cold calls, eCommerce, other distribution channels, etc. This metric provides visibility into how broadly and efficiently marketing reaches target prospects, which lead sources are most productive and how effective sales converts them into revenue. Aligned organizations manage their revenue sources using portfolio management techniques to balance the diversity of lead channels. The key is to invest eighty percent of resources into high productive lead generation sources. The remaining twenty percent should be consistently invested in a wide and ever changing range of new channels.

Outcome Profitability Metric

is applicable to companies that sell complex products or solutions. Since not every sale can have four walls and a roof where the buyer only cares about comparing product features; complex solutions need to link the buyer’s desired outcome, which is often role-based. Used in conjunction with customer-centric methodologies, this metric measures profit attributable to each specific business problem or “outcome” sold to. While this approach is counter to how revenue is typically analyzed, which is by product lines, it gives the CEO great visibility into how well sales and marketing understand the buyers, their business problems and how effective they are in pursuing those opportunities.
Direct response accountability is the competitive edge that drives direct marketing success. Measurability of each direct mail response helps small direct marketers analyze the cost per response with list coding and to calculate expenses to the cent. Budgets can be forecasted with greater accuracy. I can teach you how to update your promotions both online and off.

My professional direct marketing experience

began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing.

I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area.

Allow me to help you implement your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

EXPERTISE

Coupon Marketing Is Hot!

May 4, 2011 by Tim · 2 Comments
Filed under: Direct Marketing Mailing

Customers today are more value-conscious now than ever before because of the poor economy and the Internet.

The popularity of online couponing…

was recently confirmed in a shopper behavior survey by NCH, a global promotional marketing corporation owned by Valassis. The study’s highlights included the following:

More than 88 percent of consumers reported planning their shopping lists with coupons, up 10 percentage points from the pre-recession level.

Thirty percent reported using more coupons today than in the prior year.

Nearly one in three consumers reported being more careful about their coupons to the store.

On Monday it was announced that CouponNetwork.com, a website designed to help a fast-growing crowd of savings-focused shoppers connect with their favorite grocery brands and retailers online was launched.

In addition to regular printable coupons, Coupon Network is the exclusive online for YourBucks rewards are coupons for dollars off anything in the store.

About Groupon

YourBucks rewards

can be used to purchase anything in the store, there not subject to minimums or restrictions you can simply redeem a $2 YouBucks for a $2 item. This is exciting to shoppers because they can use them to save money on categories for coupons aren’t normally available like produce, meat and local products.

YourBucks coupons are printed on the cashier checkout when you buy groceries and the shopper tells merchants exactly what they want. The launch of CouponNetwork.com is the direct result of feedback from the online couponing community.

The new launch of these Websites is the direct result of shoppers telling merchants what they want. Customers are more value conscious now than ever. YourBucks provide them with the extra savings they are looking for, especially in the poor economy.

Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post.

Users of the social network

can find deals by signing up for emails and notification updates. Consumers can also browse the deals tab of their individual home pages. And, of course, users can share deals with friends by posting purchased deals to their news feeds.

Allow me to help you implement

your next strategic marketing plan focused on your niche. I will make the most of what you already have by analyzing your biggest strengths and exploiting your competition.

Timothy Little – Direct Marketing Consultant

Tim Little
1 (888) 889-0552

Service Description

Let me use my researched methods that have been proven to work, implementation know-how, and optimization expertise to boost your company’s marketing ROI and sales performance.

Ability to perform all list brokerage duties for clients, including providing thorough list research and recommendations
Back-end analysis, marketing metrics Google Analytics, Market Samuria generates revenue & interest via email marketing, SEO, SEM and social media
Can target local business landing pages on Twitter, Facebook, Google Places, Google AdWords and other social networks and track results from coupon offers
Accelerates sales by tying email campaign and website tracking to CRM system.
More Articles on Coupon Marketing Is Hot
- Creating Powerful Promotional Marketing – Before starting a promotional marketing campaign for your small business take the time to carefully plan the incentives and objectives. Are you planning to collect names as leads or discount an item as a loss leader to gain a larger customer base? Determine the reason for the promotion. What is your available budget? Choose an advertising vehicle like direct mail, email, or in-store that will not exceed your promotional budget.
- The Profit-Producing Power of Coupons – The Profit-Producing Power of Couponing: Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business. Here’s why so many businesses use them and 12 tips for effective coupon …
- Coupon marketing tips – Free Internet marketing resources, web site development tutorials, ecommerce strategies highlightmenu(event,’on’)” onMouseout=”highlightmenu(event,’off’);dynamichide(event)”> | Web Marketing » | Ecommerce » | Web Development » | Misc. Internet marketing whereas overall Internet traffic growth was only 5% during the same period. The availability of a coupon can really make or break a sale.
- Email Marketing Solutions Coupon Codes – all coupons, discounts … – Join the crew: sign in to the community e. GET OUR Summer Racerback Tank for $39 w/ purchase of Sig. Add comment Shared 1 year ago Shop constantcontact.
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In this economy

What is the best and least expensive way to acquire a list

The next step

Offer Incentives

How does this save them money?

Keep up the communications

More Articles on Email Mailing Lists

Targeting Web ads using Credit Cards

The Age of Direct Marketing

Targeting Data

Appending Personal Data

More Articles on Opportunity Seekers Mailing Lists

Perfecting Target Marketing with Predictive Modeling

Hot accounts

Direct marketing strategy

How do you determine success?

Online Mailing Lists

I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net

More Debt Collection Strategies

Out-of-the-box test ideas can turn into gold mines

More Articles on Testing Mailing Lists

Musical manufacturer Fender…

More Articles on Mobile Coupon Direct Marketing

Ching, Ching, Ching

Money in those chips

More Articles on Mobile Phones Become Mobile Wallets

Near field communications

Google is the player

The CEO of Google

A Senate subcommittee

More Articles on Mobile Phone Marketing

Trying to Understand the Local Mobile Market?

The new enhanced listings

Google local is now Google Place Search

This is how to get to the top and stay there

More Articles on Local Mobile Marketing

Measure your Sales and Marketing

Making customer metrics real

End-to-End Conversion Metric

Revenue Diversity Metric

Outcome Profitability Metric

My professional direct marketing experience

More Articles on Metrics to Measure Sales and Marketing

The popularity of online couponing…

About Groupon

YourBucks rewards

Users of the social network

Allow me to help you implement

More Articles on Coupon Marketing Is Hot

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