“E-mail Marketing Lists” and Customer Loyalty
Marketing retention is now taking a larger role in email marketing campaigns.
Today’s consumers have more choices than ever before and many are vocal and are expressing their thoughts and opinions by e-mail, blog, Facebook and Twitter.
Marketers need to understand that engaging their customers in conversation since this is one of the best ways to enhance customer retention.
E-mail is the best way to increase retention
E-mail marketing allows you to reach your customers where they spend the most time and where they feel most relaxed at their computers at home or work.
The decline in consumer spending last year has fueled the trend to trim back on e-mail list acquisition (buying new e-mail lists) because of the costs and more on retaining the customers they already have and concentrate on loyalty programs and cross-selling or up-selling opportunities with their current customers.
Focus on appreciation
Loyalty programs should be focused on showing your customers on how much they matter to you and sending an occasional thank you for no reason than to express your appreciation, can make a difference.
Before launching a new product or service get feedback from your current customers by sending them and e-mail asking for their opinion. This can be your own very effective focus group that you can survey and gauge and this shows that you value their opinion.
Many companies like E-bay, Amazon and other have used customer feedback in very useful ways that have been very effective for them. By maintaining communications with your customers you will hear about problems first hand before they reach other media like Facebook or Twitter.
The open communications requires you to collect e-mail addresses, whenever you can like when they visit your Website or through internal customer lists.
DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
If you are looking to acquire leads, one effective approach is to focus on third party opt-in email list rentals. If you are increasing awareness of a new product or doing research among existing customers, then conducting a permission-based internal email campaign could be the most efficient use of your resources. Free demonstration and trial use: 2009 Inc. 500 Winner Discover Why MegaMeeting.com was voted The #1 Video & Web Conferencing Company on the 2009 Inc 500 List!
Optimize Your E-mail List Campaign Performance
As marketers, we pay close attention to our email campaigns deliverability with lower than anticipated click-through rates.
In this new era of “Web 3.0” e-mail deliverabilty marketers must consider user engagement issues along with potential delivery issues.
ISP’s are now improving their spam filtering techniques and now consider user engagement when sorting through millions of email messages before making to your prospects inbox.
When spam volume began to explode in the 2000’s.
Internet Service providers improved their technologies to reduce the volumes of email clutter by looking at triggers in the system. For example whether the sender generated too many spam complaints or mailed to too many invalid email addresses.
Web 3.0 today considers individual customer preferences by the top ISP’s for example, AOL and Yahoo now look for signs of positive user engagement when processing incoming e-mail like email opens and clicks.
Changes with major ISP’s like Yahoo and AOL
The major changes took place in summer of 2009 when Yahoo started including clicks and opens in it’s reputation equation. Yahoo started mailing to large numbers of inactive users to deflate the large numbers of spam complaints. By adding engagement metrics, many of he same acquisition mailers who were previously banned and received preferred mailbox status were suddenly blocked or placed into spam folders.
This represents the most recent shift for e-mail marketing, ISP’s are shifting some of the responsibility for identifying legitimate mail to the users, who are given the opportunity to evaluate and determine which senders e-mails they’re most interested in reading.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Business to Business Lead Generation
Business to business marketers mail only a few thousand pieces because they are in niche markets…
The market for society of manufacturing engineers is a really small market with only a few thousand with manufacturing titles.
The universe for business to business lists are usually small and this has many dis-advantages since the narrow niche doesn’t allow you to test markets like you can with consumer lists.
With these small quantities, the number of variables that you can test are usually very small maybe only a few hundred pieces. Because of this marketers must rely on multiple marketing channels and direct mail is usually a small portion of.
Lead Generation Measurement
With lead generation mailings you get the prospect to express an interest and the sale is closed by the salesperson. In the typical mail order direct mail package the direct mail package must do the entire job of selling.
Why Do We Need a List Broker?
A large number of business to business marketers rent mailing lists directly from trade publications themselves and other list managers instead of relying on a list broker.
A good percentage may not even know that a list broker exists for this exact purpose or what a list broker does or why to use them instead of renting lists directly from the owners.
Always use a list broker
Otherwise your could be shooting yourself in the foot because:
- The broker does the list research for you for FREE
- You do pay unless you rent the list
- The list owner pays the brokers commission
- It costs the same to rent a list from the broker as it does renting direct from the owner.
When you want to mail to a particular industry or market segment you maybe shooting yourself in the foot by calling directly to a leading trade journal instead you should call a list broker.
You may feel certain that the trade journal list is the best and this is the only list that should be used, but more often than not this assumption maybe wrong.
List brokers can find lists reaching your market that you didn’t know existed that may outperform you trade journal list that you were certain would work the best.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Hot New Market for “List Testing”
American’s are looking to get in shape
The tough 2009-2010 US economy has made home fitness one of the hottest markets for Americans to get in shape. The reasons are varied from people being out of work and having more time on their hands to better themselves.
The other trend is a decrease in gym memberships with more people looking at the home fitness opportunities. Exercise tends to lifts the spirits of people feeling down in the dumps to start over in making improvements in their appearance and life.
Direct response television has been the driving force for home fitness but digital marketing with email lists would be a least expensive medium to test.
Testing the market
Direct television has been used to launch new fitness products in the past with great success. Direct marketers are reporting that several new products were tested over the last 12 months and did so well that they went straight into a direct response campaign roll-out.
This was during a time when the economy in the US began to collapse and marketers are getting good response at testing higher price points. The fitness products include DVDs, meal plans, online clubs and some type of wall charts pacakaged in.
The success of these programs can be attributed to the hard times and the way consumers are spending their money in tight times. People will cut out memberships, personal trainers and they look for more efficient ways to exercise and stay in shape in their house.
Home fitness trends
The advantages are no commute time and in addition to convenience, the amount of consumers without jobs has lent itself to purchase fitness items for the house.
People with lost jobs will buy something and workout and get in shape, and they are happier out of work in shape than in a job out of shape. The right fitness product at the right price could be the best selling item on the market.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
FREE eBook “Boost Sales With Lists”
